WorldCat Identities

Cox, Keith Kohn

Overview
Works: 38 works in 273 publications in 5 languages and 5,702 library holdings
Genres: Conference papers and proceedings 
Roles: Author, Editor, Other, Director
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Keith Kohn Cox
Marketing classics; a selection of influential articles by Ben M Enis( Book )

96 editions published between 1969 and 2004 in English and held by 2,309 WorldCat member libraries worldwide

These thirty-eight articles are regarded as having enduring significance and include new selections in topical areas such as marketing ethics, global strategy, and technology diffusion
Marketing management and strategy = formerly Readings in marketing management : a reader by Philip Kotler( Book )

35 editions published between 1980 and 1988 in English and held by 812 WorldCat member libraries worldwide

Readings in marketing management by Philip Kotler( Book )

19 editions published between 1971 and 1982 in 3 languages and held by 328 WorldCat member libraries worldwide

Analytical viewpoints in marketing management by Keith Kohn Cox( Book )

12 editions published in 1968 in English and Undetermined and held by 322 WorldCat member libraries worldwide

Experimentation for marketing decisions by Keith Kohn Cox( Book )

16 editions published between 1969 and 1973 in English and held by 315 WorldCat member libraries worldwide

Readings in market research by Keith Kohn Cox( Book )

6 editions published in 1967 in English and held by 289 WorldCat member libraries worldwide

The marketing research process; a managerial approach to purchasing relevant information for decision making by Keith Kohn Cox( Book )

8 editions published in 1972 in English and held by 273 WorldCat member libraries worldwide

Strategic market decisions : a reader by Keith Kohn Cox( Book )

11 editions published in 1982 in English and Undetermined and held by 225 WorldCat member libraries worldwide

Focus group interviews : a reader( Book )

5 editions published in 1979 in English and held by 224 WorldCat member libraries worldwide

A new measure of responsibility for marketing : 1968 June conference proceedings ... June 17-19, 1968, Philadelphia by American Marketing Association( Book )

13 editions published between 1968 and 1981 in English and held by 149 WorldCat member libraries worldwide

Readings in the marketing research process by Keith Kohn Cox( Book )

6 editions published in 1973 in English and held by 148 WorldCat member libraries worldwide

The relationship between shelf space and product sales in supermarkets by Keith Kohn Cox( Book )

4 editions published between 1963 and 1964 in English and held by 93 WorldCat member libraries worldwide

Marketing for small business by Keith Kohn Cox( Book )

2 editions published in 1979 in English and held by 89 WorldCat member libraries worldwide

Marketing in action : a reader( Book )

6 editions published in 1989 in English and held by 48 WorldCat member libraries worldwide

Analytical marketing exercises by Keith Kohn Cox( Book )

6 editions published between 1933 and 1983 in English and held by 35 WorldCat member libraries worldwide

Eksperimentasi bagi keputusan pemasaran by Keith Kohn Cox( Book )

3 editions published in 1983 in English and Malay and held by 7 WorldCat member libraries worldwide

Marketing for small business by Keith Kohn Cox( Book )

1 edition published in 1977 in English and held by 4 WorldCat member libraries worldwide

Instructor's manual to accompany Marketing classics : a selection of influential articles, fourth edition by Ben M Enis( Book )

1 edition published in 1981 in English and held by 4 WorldCat member libraries worldwide

Māketingu kanri to senryaku( Book )

2 editions published in 1982 in Japanese and held by 4 WorldCat member libraries worldwide

Ying xiao xue jing dian : quan wei lun wen ji, di ba ban( Book )

1 edition published in 2000 in Chinese and held by 3 WorldCat member libraries worldwide

Ben shu jing tiao xi xuan le 1953-1992 nian jin 40 nian jian fa biao de zai guo ji ying xiao xue jie zui ju ying xiang li de 38 pian lun wen, an nei rong fen wei ying xiao li nian, xiao fei zhe yu shi chang xing wei, ying xiao zhan lue he ying xiao ji hua si ge bu fen
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.48 (from 0.42 for Marketing ... to 0.89 for Ying xiao ...)

Marketing classics; a selection of influential articles
Covers
Marketing management and strategy = formerly Readings in marketing management : a reader
Alternative Names
Cox, Keith.

Cox, Keith K.

Cox, Keith K. (Keith Kohn)

Cox, Keith Kohn

Кокс, К. К 1931-

Languages