WorldCat Identities

American Marketing Association

Overview
Works: 1,297 works in 2,718 publications in 3 languages and 65,068 library holdings
Genres: Periodicals  Dictionaries  Encyclopedias  Reference works  Conference papers and proceedings  Handbooks and manuals  Directories 
Roles: Other, Editor, Publisher, Author, isb, Originator
Classifications: HF5415, 362.10688
Publication Timeline
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Most widely held works about American Marketing Association
 
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Most widely held works by American Marketing Association
Journal of marketing by American Marketing Association( )

in English and No Linguistic content and held by 3,551 WorldCat member libraries worldwide

Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41
JMR, Journal of marketing research( )

in English and held by 2,482 WorldCat member libraries worldwide

Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications
Marketing news by American Marketing Association( )

in English and held by 2,069 WorldCat member libraries worldwide

Articles, interviews, commentary and news of note on marketing aimed at members of the American Marketing Association
Journal of public policy & marketing by American Marketing Association( )

in English and held by 2,017 WorldCat member libraries worldwide

Printbegrænsninger: Der kan printes kapitelvis
Journal of international marketing( )

in English and held by 1,800 WorldCat member libraries worldwide

Peer reviewed articles aimed at both practitioner and educator audiences covering international marketing practice and theory through original research articles, executive insights, and book reviews
Marketing health services( )

in English and held by 1,476 WorldCat member libraries worldwide

Printbegrænsninger: Der kan printes kapitelvis
Journal of health care marketing( )

in English and held by 1,459 WorldCat member libraries worldwide

Marketing management( )

in English and held by 1,370 WorldCat member libraries worldwide

Business management publication of the American Marketing Association that offers insight into the profession of marketing. Presents articles on the many aspects of marketing including global, service, law and profiles
Marketing research : a quarterly business management publication of the American Marketing Association by American Marketing Association( )

in English and held by 1,287 WorldCat member libraries worldwide

A magazine of marketing management and applications published by the American Marketing Association. Articles on software reviews, new management tools, legislative issues regarding marketing, research methods and new marketing technologies
Marketing encyclopedia : issues and trends shaping the future by J Heilbrunn( Book )

7 editions published between 1995 and 1996 in English and held by 909 WorldCat member libraries worldwide

"Change and challenge have always been essential parts of every marketer's standard lexicon. But in recent years the intensity of both has added two more words to most marketers' vocabularies: uncertainty and opportunity." "The AMA Marketing Encyclopedia: Issues and Trends Shaping the Future was written to enable marketers to respond to the challenges of uncertainty and change that have become part of everyday existence and to capitalize on the opportunities those challenges present."--Jacket
Dictionary of marketing terms( Book )

12 editions published between 1995 and 2000 in English and Spanish and held by 824 WorldCat member libraries worldwide

Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use
AMA complete guide to strategic planning for small business by Kenneth J Cook( Book )

10 editions published between 1994 and 1995 in English and held by 799 WorldCat member libraries worldwide

The AMA Complete Guide to Strategic Planning for Small Business is the one practical guide you'll need to plan for the growth and profitability of your business. In 192 easy-to-read pages the Guide shows you how to develop vision for your company; articulate your vision in a clear, easy-to-understand but comprehensive strategic plan; implement your plan through sound tactics and action programs; ensure support for your plan by communicating it clearly to everyone in your organization, and measure your success and control the entire process by getting the proper feedback. Every chapter includes samples, exhibits, guidelines, checklists, action points, and worksheets to make this the first truly practical guide to strategic planning. Strategic planning - possibly the two words most feared by owners of small businesses because they conjure up visions of endless paperwork, pointless meetings, and non-productive bureaucracy. But proper planning - defining your organization's mission, articulating it clearly to everyone on the organization team, and implementing it in a methodical, common-sense manner - is the key to success in today's competitive business environment. And now that success can be yours with the AMA Complete Guide to Strategic Planning for Small Business
The brand marketing book : creating, managing, and extending the value of your brand by Joe Marconi( Book )

10 editions published in 2000 in English and held by 674 WorldCat member libraries worldwide

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including finding the right name or changing names, creating logos, signatures, and corporate identity programs, building a brand through advertising, and creating, managing, and marketing brand equity
Marketing Insights by American Marketing Association( )

in English and held by 640 WorldCat member libraries worldwide

AMA handbook for successful selling by Bob Kimball( Book )

5 editions published between 1994 and 2002 in English and Chinese and held by 632 WorldCat member libraries worldwide

AMA Winter Educators' Conference : [proceedings] by AMA Winter Educators' Conference( )

in English and held by 625 WorldCat member libraries worldwide

The focus group research handbook by Holly Edmunds( Book )

8 editions published in 1999 in English and held by 614 WorldCat member libraries worldwide

"The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies and comprehensively outlines the steps you need to follow to implement and then analyze focus group research. From designing research vendor questionnaires to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process."--Jacket
AMA handbook for customer satisfaction by Alan F Dutka( Book )

7 editions published between 1994 and 1998 in English and Chinese and held by 575 WorldCat member libraries worldwide

Reputation marketing : building and sustaining your organization's greatest asset by Joe Marconi( Book )

4 editions published in 2002 in English and held by 271 WorldCat member libraries worldwide

"Reputation Marketing" draws important distinctions between brand marketing, image marketing, and reputation marketing and illustrates the very different objectives, costs and outcomes of each. It reveals the intricacies of what reputation can mean to a brand or business's success as well as how to achieve it. Chapters cover subjects such as understanding reputation, the role of research in building reputation, strategies for changing a "bad" reputation, the halo effect and how to get ahead on someone else's reputation, and choosing and using new media, main-media or no media to further a reputation. Also included is a chapter titled, "The Reputation Marketing Casebook," which includes in-depth looks at reputation marketing issues related to the American Medical Association, Ford and Firestone, Levi's, American Express, The Gap, Virgin, Accenture, and other well-known companies
Auditing markets, products, and marketing plans by David Parmerlee( Book )

5 editions published in 2000 in English and held by 181 WorldCat member libraries worldwide

Annotation
 
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Audience Level
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  Kids General Special  
Audience level: 0.30 (from 0.08 for The 2001 A ... to 0.80 for The ... Ma ...)

Marketing encyclopedia : issues and trends shaping the future
Alternative Names

controlled identityAmerican Marketing Society

controlled identityNational Association of Marketing Teachers

A.M.A.

A.M.A. (American Marketing Association)

AMA

Ama (American Marketing Association)

Marketing Association

Marketing Association United States

Американская ассоциация маркетинга

Американська асоціація маркетингу

انجمن بازاریابی آمریکا

アメリカマーケティング協会

美国市场营销协会

Languages
English (313)

Chinese (2)

Spanish (1)

Covers
Dictionary of marketing termsAMA complete guide to strategic planning for small businessThe brand marketing book : creating, managing, and extending the value of your brandAMA handbook for successful sellingThe focus group research handbookAMA handbook for customer satisfactionReputation marketing : building and sustaining your organization's greatest assetAuditing markets, products, and marketing plans