WorldCat Identities

McCarthy, E. Jerome (Edmund Jerome)

Overview
Works: 174 works in 829 publications in 6 languages and 9,363 library holdings
Genres: Periodicals  Case studies  Textbooks  Handbooks and manuals 
Roles: Author, Compiler, Editor, Other
Classifications: HF5415.13, 658.8
Publication Timeline
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Most widely held works by E. Jerome McCarthy
Basic marketing : a managerial approach by E. Jerome McCarthy( Book )

219 editions published between 1960 and 2007 in 3 languages and held by 4,072 WorldCat member libraries worldwide

For use in an introductory course in marketing
Essentials of marketing by E. Jerome McCarthy( Book )

44 editions published between 1975 and 2011 in English and Indonesian and held by 788 WorldCat member libraries worldwide

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e- and all of the other teaching and learning materials that accompany it - will satisfy every instructor and students' needs. Building on Pioneering StrengthsThis author team pioneered an innovative structure- using the "four Ps" with a ma
Applications in basic marketing : clippings from the popular business press by William D Perreault( Book )

64 editions published between 1990 and 2009 in English and Spanish and held by 786 WorldCat member libraries worldwide

"Clippings from the popular business press."
Readings in basic marketing by E. Jerome McCarthy( Book )

19 editions published between 1975 and 1987 in English and Undetermined and held by 658 WorldCat member libraries worldwide

Basic marketing : a marketing strategy planning approach by William D Perreault( Book )

48 editions published between 1998 and 2017 in English and Chinese and held by 462 WorldCat member libraries worldwide

"This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing."--Amazon.com
Essentials of marketing : a global managerial approach by William D Perreault( Book )

35 editions published between 1994 and 2009 in English and held by 460 WorldCat member libraries worldwide

Integrated data processing systems by E. Jerome McCarthy( Book )

17 editions published between 1966 and 1968 in English and Undetermined and held by 373 WorldCat member libraries worldwide

Índice abreviado: 1 The need for business information models 2 Using integrated business models 3 Introduction to modern data processing machines 4 the punched card method 5 Recording data into punched cards 6 Sorting business data 7 Instructing wire-controlled machines 8 Merging business data with the Collator 9 Producing reports for management 10 An integrated electric accounting machine application 11 Models for decision-making 12 The elements of stored programming 13 Stored programming: looping procedures 14 Stored programming: random access and program flow charting techniques 15 Codes and input, output and storage media 16 Compilers: faster man-machine programming (using Fortran) 17 Business oriented programming (with Fortran with Format) 18 Sales forecasting in an integrated computer system 19 Materials planning in an integrated computer system 20 Inventory management in an integrated computer system 21 Purchasing in an integrated computer system 22 Operations evaluation in an integrated computer system 23 A look into the future
Essentials of marketing : a marketing strategy planning approach by William D Perreault( Book )

34 editions published between 2008 and 2017 in English and held by 360 WorldCat member libraries worldwide

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of "Essentials of Marketing 12e"--And all of the other teaching and learning materials that accompany it - will satisfy your customers' needs. Building on Pioneering Strengths: This author team pioneered an innovative structure - using the 'four Ps' with a managerial approach - for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of "Basic Marketing" and "Essentials of Marketing", there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. What's different about "Basic Marketing"? The success of this franchise is not the result of a single strength - or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text's four Ps framework, managerial orientation, and strategy planning focus have proved to be foundation pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. "Essentials of Marketing" teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately
Social issues of marketing in the American economy by Y. Hugh Furuhashi( Book )

6 editions published in 1971 in English and held by 218 WorldCat member libraries worldwide

Applications in basic marketing by William D Perreault( )

in English and held by 207 WorldCat member libraries worldwide

"Clippings from the popular business press."
Basic marketing by E. Jerome McCarthy( Book )

14 editions published between 1971 and 2010 in 3 languages and held by 87 WorldCat member libraries worldwide

Overview: Basic Marketing 18e builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and ot
Learning aid for use with Basic marketing by E. Jerome McCarthy( Book )

17 editions published between 1975 and 2005 in English and held by 87 WorldCat member libraries worldwide

Computer-aided problems to accompany Basic marketing by E. Jerome McCarthy( Book )

6 editions published between 1987 and 1990 in English and held by 67 WorldCat member libraries worldwide

Le marketing une approche managériale by E. Jerome McCarthy( Book )

6 editions published between 1984 and 1986 in French and held by 57 WorldCat member libraries worldwide

Learning aid to accompany Basic marketing : a managerial approach, 2nd Australasian ed. by E. Jerome McCarthy( Book )

10 editions published between 1978 and 2009 in English and held by 55 WorldCat member libraries worldwide

Comercializacion : un enfoque gerencial by E. Jerome McCarthy( Book )

20 editions published between 1967 and 1987 in Spanish and held by 50 WorldCat member libraries worldwide

Basic marketing by E. Jerome McCarthy( Book )

2 editions published in 1979 in English and held by 44 WorldCat member libraries worldwide

Marketing by E. Jerome McCarthy( Book )

9 editions published between 1982 and 1997 in 3 languages and held by 39 WorldCat member libraries worldwide

Xing xiao guan li by William D Perreault( Book )

6 editions published between 1995 and 2013 in Chinese and held by 36 WorldCat member libraries worldwide

Marketing : un enfoque global by E. Jerome McCarthy( Book )

10 editions published between 1999 and 2001 in Spanish and held by 35 WorldCat member libraries worldwide

La función del marketing en la economía global - La función del marketing en las empresas lucrativas y en las organizaciones no lucrativas - Cómo centrar la estrategia de marketing en la segmentación y en el posicionamiento - Evaluación de oportunidades en el ambiente cambiante del marketing - Dimensiones demográficas de los mercados globales de consumo - Dimensiones conductuales del mercado de consumidores - Clientes institucionales y empresariales y su comportamiento de compra - Cómo mejorar las decisiones con la información de marketing - Elementos de la planeación de productos para bienes y servicios - La administración de productos y el desarrollo de productos nuevos - Plaza y desarrollo de los sistemas de distribución - Servicio de distribución al cliente y logística - Detallista, mayorista y su planeación estratégica - Promoción : introducción a la comunicación integrada de marketing - Venta personal - Publicidad y promoción de ventas - Objetivos y políticas de precios - Estable
 
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Basic marketing : a managerial approach
Alternative Names
E. Jerome McCarthy académico estadounidense

E. Jerome McCarthy American marketing theorist

E. Jerome McCarthy Amerikaans academielid (1928-2015)

Edmund Jerome McCarthy

Jerome McCarthy

MacCarthy, E. Jerome

MacCarthy, E. Jerome 1928-

MacCarthy, Edmund J. 1928-

MacCarthy, Edmund Jerome 1928-

Mc Carthy, E. Jerome 1928-

Mc Carthy, Edmund Jerome 1928-

McCarthy, E. Jerome.

McCarthy, E. Jerome 1928-

McCarthy, E. Jerome Jr

McCarthy, Edmund J. 1928-

McCarthy, Edmund Jerome

McCarthy, Edmund Jerome, 1928-

Джером Маккартни

جيروم ماكارثي أكاديمي من الولايات المتحدة الأمريكية

エドモンド・ジェローム・マッカーシー

Languages
Covers
Applications in basic marketing : clippings from the popular business pressBasic marketing : a marketing strategy planning approachEssentials of marketing : a global managerial approachEssentials of marketing : a marketing strategy planning approachBasic marketingLearning aid to accompany Basic marketing : a managerial approach, 2nd Australasian ed.Comercializacion : un enfoque gerencial