WorldCat Identities

Peterson, Robert A. (Robert Allen) 1944-

Overview
Works: 37 works in 300 publications in 2 languages and 7,656 library holdings
Genres: Case studies  Conference papers and proceedings  Forecasts  Bibliography 
Roles: Author, Editor, Other
Classifications: HF5415.3, 658.802
Publication Timeline
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Most widely held works by Robert A Peterson
Strategic marketing problems : cases and comments by Roger A Kerin( Book )

126 editions published between 1978 and 2013 in English and held by 2,038 WorldCat member libraries worldwide

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing
Models for innovation diffusion by Vijay Mahajan( Book )

24 editions published between 1985 and 2010 in English and held by 763 WorldCat member libraries worldwide

The intellectual environment surrounding diffusion models has been restricted by the language and notation employed in different fields. It's a topic which begs for a sound intellectual introduction. This book provides that introduction, bridging disciplines and setting out findings in a clear and consistent way
Constructing effective questionnaires by Robert A Peterson( Book )

23 editions published between 2000 and 2014 in English and Chinese and held by 704 WorldCat member libraries worldwide

Asking the right questions is at the heart of all successful survey research. This text will teach students and new researchers how to commission, conduct and evaluate research based on asking these questions. The author's experience as well as in-depth knowledge of conceptual and methodological literature make this an invaluable guide for all those new to survey research
Electronic marketing and the consumer by Robert A Peterson( Book )

13 editions published in 1997 in English and held by 552 WorldCat member libraries worldwide

Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology
The Role of affect in consumer behavior : emerging theories and applications( Book )

13 editions published in 1986 in English and held by 480 WorldCat member libraries worldwide

The Future of U.S. retailing : an agenda for the 21st century( Book )

5 editions published in 1992 in English and held by 477 WorldCat member libraries worldwide

Perspectives on strategic marketing management by Roger A Kerin( Book )

18 editions published between 1980 and 1983 in English and held by 420 WorldCat member libraries worldwide

Business ethics : new challenges for business schools and corporate leaders by Paul E Peterson( Book )

10 editions published between 2004 and 2016 in English and held by 334 WorldCat member libraries worldwide

This volume sets the agenda for business ethics and corporate responsibility in the future. It brings together ideas, challenges, and proposed solutions for thinking about--and implementing--effective ethics programs in business schools and business organizations
Marketing research by Robert A Peterson( Book )

12 editions published between 1982 and 1988 in English and held by 271 WorldCat member libraries worldwide

Modern American capitalism : understanding public attitudes and perceptions by Robert A Peterson( Book )

4 editions published in 1990 in English and held by 266 WorldCat member libraries worldwide

Trends in consumer behavior research by Robert A Peterson( Book )

7 editions published between 1976 and 1977 in English and held by 259 WorldCat member libraries worldwide

Reference guide to marketing literature by Allan L Pennington( Book )

6 editions published in 1970 in English and held by 181 WorldCat member libraries worldwide

1982 May primary election analysis : executive summary by Robert A Peterson( Book )

4 editions published in 1982 in English and held by 9 WorldCat member libraries worldwide

Instructor's manual to accompany Strategic marketing problems : cases and comments : 3rd ed. by Roger A Kerin( Book )

6 editions published between 1978 and 1987 in English and held by 7 WorldCat member libraries worldwide

Wiley international encyclopedia of marketing by Jagdish N Sheth( Book )

5 editions published in 2011 in English and held by 6 WorldCat member libraries worldwide

1981 constitutional amendment election : voter turnout and voting patterns : executive summary( Book )

2 editions published in 1982 in English and held by 5 WorldCat member libraries worldwide

Instructor's manual : strategic marketing problems : cases and comments by Roger A Kerin( Book )

2 editions published in 1998 in English and held by 4 WorldCat member libraries worldwide

Video library to accompany Strategic marketing problems: cases and comments, 12th ed. [by] Roger Kerin, Robert Peterson( Visual )

1 edition published in 2010 in English and held by 3 WorldCat member libraries worldwide

Proceedings of the first international research seminar on marketing communications and consumer behavior by International Research Seminar in Marketing( Book )

1 edition published in 1995 in English and held by 3 WorldCat member libraries worldwide

Identifying predictors of new product acceptability for selected grocery products by Robert A Peterson( )

1 edition published in 1970 in English and held by 2 WorldCat member libraries worldwide

 
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Models for innovation diffusion
Alternative Names
Peterson, Robert Allen.

Peterson, Robert Allen 1944-

Languages
English (277)

Chinese (6)

Covers
Models for innovation diffusionConstructing effective questionnairesElectronic marketing and the consumerThe Future of U.S. retailing : an agenda for the 21st centuryBusiness ethics : new challenges for business schools and corporate leadersModern American capitalism : understanding public attitudes and perceptionsWiley international encyclopedia of marketing