WorldCat Identities

Peterson, Robert A. (Robert Allen) 1944-

Overview
Works: 48 works in 337 publications in 2 languages and 7,670 library holdings
Genres: Case studies  Conference papers and proceedings  Forecasts  Bibliographies  Academic theses  Encyclopedias 
Roles: Author, Editor, Other
Classifications: HM101, 658.802
Publication Timeline
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Most widely held works by Robert A Peterson
Strategic marketing problems : cases and comments by Roger A Kerin( Book )

153 editions published between 1978 and 2017 in English and Undetermined and held by 2,027 WorldCat member libraries worldwide

Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies
Models for innovation diffusion by Vijay Mahajan( )

25 editions published between 1985 and 1995 in English and held by 1,546 WorldCat member libraries worldwide

The intellectual environment surrounding diffusion models has been restricted by the language and notation employed in different fields. It's a topic which begs for a sound intellectual introduction. This book provides that introduction, bridging disciplines and setting out findings in a clear and consistent way
Constructing effective questionnaires by Robert A Peterson( Book )

20 editions published between 2000 and 2014 in English and Chinese and held by 819 WorldCat member libraries worldwide

Annotation
Electronic marketing and the consumer by Robert A Peterson( Book )

15 editions published in 1997 in English and held by 536 WorldCat member libraries worldwide

Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology
The Future of U.S. retailing : an agenda for the 21st century( Book )

7 editions published in 1992 in English and held by 459 WorldCat member libraries worldwide

This volume contains symposium papers from leading retailing practitioners and academicians conversant with retailing theory and practice. It offers insights, perspectives, thought-provoking commentaries, and discussions on marketing to consumers in the next century. The authors provide a framework for simultaneously developing scenarios for future as well as present-day options for retailing leadership. Topics discussed include mass merchandising, direct/database marketing, direct selling, and multi-channel distribution networks. The volume stresses the importance of a firm's relationship with both its customers and employees. The last chapter, "A Retailing Agenda for the Year 2000," highlights 25 major issues, such as demographic trends, technology advances, consumption patterns, and 282 questions designed to stimulate strategic thinking and foster creativity and innovation in retailing. ISBN 0-89930-679-9: $42.95
The Role of affect in consumer behavior : emerging theories and applications( Book )

3 editions published in 1986 in English and held by 439 WorldCat member libraries worldwide

Perspectives on strategic marketing management by Roger A Kerin( Book )

22 editions published between 1980 and 1983 in English and held by 414 WorldCat member libraries worldwide

Business ethics : new challenges for business schools and corporate leaders by Paul E Peterson( Book )

11 editions published between 2004 and 2016 in English and held by 374 WorldCat member libraries worldwide

This volume sets the agenda for business ethics and corporate responsibility in the future. It brings together ideas, challenges, and proposed solutions for thinking about--and implementing--effective ethics programs in business schools and business organizations
Modern American capitalism : understanding public attitudes and perceptions by Robert A Peterson( Book )

4 editions published in 1990 in English and held by 261 WorldCat member libraries worldwide

Marketing research by Robert A Peterson( Book )

5 editions published between 1982 and 1988 in English and held by 246 WorldCat member libraries worldwide

Trends in consumer behavior research by Robert A Peterson( Book )

4 editions published between 1976 and 1977 in English and held by 234 WorldCat member libraries worldwide

Reference guide to marketing literature by Allan L Pennington( Book )

6 editions published in 1970 in English and held by 169 WorldCat member libraries worldwide

Ru he bian zhi you zhi de wen juan by Pitexun( Book )

1 edition published in 2010 in Chinese and held by 23 WorldCat member libraries worldwide

A dynamic model of asymmetric price negotiation by James Michael Lemieux( )

1 edition published in 2005 in English and held by 14 WorldCat member libraries worldwide

Zhan lüe ying xiao : jiao cheng yu an li, di ba ban by Roger A Kerin( Book )

8 editions published between 1990 and 2011 in Chinese and English and held by 13 WorldCat member libraries worldwide

Ben shu shi guo wai guang wei liu xing de yi ben zhan lue ying xiao jiao ke shu, yi zai ban duo ci, te se xian ming. liang wei zhu ming de ying xiao xue jiao shou zhu zhong li lun yu shi jian jie he, tong guo an li fen xi, pei yang xue sheng zhan lue fen xi de ji neng. li lun bu fen wen zi jian lian, shen ru qian chu di jie shao le zhan lue ying xiao de you guan li lun he fang fa
Models for innovation diffusion by Vijay Mahajan( Book )

2 editions published between 1996 and 2010 in English and held by 11 WorldCat member libraries worldwide

1982 May primary election analysis : executive summary by Robert A Peterson( Book )

4 editions published in 1982 in English and held by 9 WorldCat member libraries worldwide

Instructor's manual to accompany Strategic marketing problems : cases and comments : 3rd ed. by Roger A Kerin( Book )

6 editions published between 1978 and 1987 in English and held by 8 WorldCat member libraries worldwide

Wiley international encyclopedia of marketing by Jagdish N Sheth( Book )

7 editions published between 2009 and 2011 in English and held by 7 WorldCat member libraries worldwide

This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered
Constructing effective questionnaires by Bi de sheng( Book )

2 editions published between 2001 and 2010 in Chinese and English and held by 6 WorldCat member libraries worldwide

 
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Constructing effective questionnaires Constructing effective questionnaires
Covers
Models for innovation diffusionConstructing effective questionnairesElectronic marketing and the consumerThe Future of U.S. retailing : an agenda for the 21st centuryBusiness ethics : new challenges for business schools and corporate leadersModern American capitalism : understanding public attitudes and perceptionsModels for innovation diffusionWiley international encyclopedia of marketingConstructing effective questionnaires
Alternative Names
Allen Peterson, Robert, 1944-

Peterson Robert A.

Peterson, Robert A. (Robert Allen)

Peterson, Robert Allen.

Peterson, Robert Allen 1944-

Languages
English (298)

Chinese (7)