WorldCat Identities

Stone, Bob 1918-2007

Overview
Works: 33 works in 187 publications in 7 languages and 5,575 library holdings
Genres: Examinations  Handbooks and manuals 
Roles: Author, Author of introduction
Classifications: HF5438.25, 658.84
Publication Timeline
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Most widely held works by Bob Stone
Successful direct marketing methods by Bob Stone( Book )

82 editions published between 1975 and 2002 in 5 languages and held by 2,460 WorldCat member libraries worldwide

"This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media."--Jacket
Successful telemarketing : opportunities and techniques for increasing sales and profits by Bob Stone( Book )

35 editions published between 1985 and 1997 in 4 languages and held by 811 WorldCat member libraries worldwide

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age by Bob Stone( Book )

10 editions published in 2008 in English and Undetermined and held by 276 WorldCat member libraries worldwide

"Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multichannel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the eighth edition of Successful Direct Marketing Methods contains the latest strategies on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising."--Jacket
Direct marketing success stories-- and the strategies that built the businesses by Bob Stone( Book )

4 editions published between 1995 and 1996 in English and held by 213 WorldCat member libraries worldwide

Successful direct mail advertising and selling by Bob Stone( Book )

3 editions published between 1955 and 1966 in English and held by 123 WorldCat member libraries worldwide

Profitable direct mail methods by Bob Stone( Book )

6 editions published between 1947 and 1954 in English and held by 89 WorldCat member libraries worldwide

Marketing directo : métodos para alcanzar el éxito by Bob Stone( Book )

10 editions published between 1988 and 1996 in Spanish and English and held by 26 WorldCat member libraries worldwide

Bob Stone's 30 timeless direct marketing principles( Visual )

2 editions published in 1993 in English and held by 22 WorldCat member libraries worldwide

Stone reveals the secrets behind every winning direct marketing campaign. From creative strategy, to list selection, to building repeat business, he lays out all the ground rules
Integrated direct marketing by Ernan Roman( Book )

2 editions published between 1988 and 1990 in Spanish and Undetermined and held by 8 WorldCat member libraries worldwide

Che cos'è il marketing diretto( Book )

1 edition published in 1987 in Italian and held by 6 WorldCat member libraries worldwide

La pianificazione strategica by Giovanni Bussolino( Book )

1 edition published in 1988 in Italian and held by 4 WorldCat member libraries worldwide

Come creare e gestire una lista di indirizzi by Mattia Camellini( Book )

1 edition published in 1987 in Italian and held by 4 WorldCat member libraries worldwide

Instructor's resource manual and test bank : successful direct marketing methods by Bob Stone( Book )

2 editions published between 1994 and 1997 in English and held by 4 WorldCat member libraries worldwide

Come misurare i risultati by Giulio Lattanzi( Book )

1 edition published in 1987 in Italian and held by 4 WorldCat member libraries worldwide

Success stories in direct marketing by Bob Stone( Book )

1 edition published in 1995 in English and held by 3 WorldCat member libraries worldwide

Za māketingu : gekihen suru kankyō de tsūyō suru yuiitsu no kyōkasho kihonhen by Bob Stone( Book )

4 editions published in 2012 in Japanese and held by 3 WorldCat member libraries worldwide

Selective competition in the telephone industry : an independent appraisal based on responses to FCC docket 20003 by Bob Stone( Book )

1 edition published in 1976 in English and held by 3 WorldCat member libraries worldwide

Ideare e realizzare un mailing package by Kelly Gaule( Book )

1 edition published in 1988 in Italian and held by 3 WorldCat member libraries worldwide

Za māketingu : gekihen suru kankyō de tsūyō suru yuiitsu no kyōkasho jissenhen by Bob Stone( Book )

4 editions published in 2012 in Japanese and held by 3 WorldCat member libraries worldwide

Zhi xiao fa men by Bob Stone( Book )

1 edition published in 2006 in Chinese and held by 3 WorldCat member libraries worldwide

Ben shu yi xin xi ji shu wei bei jing,Quan mian tan tao xin xi shi dai ru he ji hua,Zu zhi he kai zhan zhi xiao huo dong,Qiang diao jiang xin ji shu,Xin li nian he xin mei jie yu xian you de zhi xiao zhan lüe yu kuang jia xiang zheng he
 
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Audience level: 0.32 (from 0.14 for Direct mar ... to 0.98 for La pianifi ...)

Successful direct marketing methods
Alternative Names
Stone, Robert 1918-

Stone, Robert F.

Stone, Robert F. 1918-2007

ストーン, ボブ

Languages
Covers
Successful telemarketing : opportunities and techniques for increasing sales and profitsSuccessful direct marketing methods : interactive, database, and customer-based marketing for digital age