WorldCat Identities

Day, George S.

Overview
Works: 144 works in 637 publications in 6 languages and 11,536 library holdings
Genres: Case studies  Filmed lectures  Educational films  Nonfiction films  Handbooks and manuals 
Roles: Author, Editor, Other
Classifications: HF5415.2, 658.83
Publication Timeline
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Most widely held works about George S Day
 
Most widely held works by George S Day
Marketing research by David A Aaker( Book )

157 editions published between 1980 and 2013 in 5 languages and held by 2,471 WorldCat member libraries worldwide

The authors first show both practicing and future managers and researchers where marketing research fits into the organization and how it fuels decision-making. Then they detail each element of the process in a way that helps to develop sound decision-making skills. Finally, they spotlight how marketing research is effectively applied in today's businesses. Throughout, clear and current examples, applications, and illustrations bring the material into sharp focus!
Consumerism: search for the consumer interest by David A Aaker( Book )

44 editions published between 1947 and 1982 in English and held by 1,834 WorldCat member libraries worldwide

Market driven strategy : processes for creating value by George S Day( Book )

25 editions published between 1990 and 1999 in English and Italian and held by 923 WorldCat member libraries worldwide

"Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no shareholder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET
Wharton on dynamic competitive strategy by George S Day( Book )

21 editions published between 1997 and 2005 in 4 languages and held by 768 WorldCat member libraries worldwide

Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world
The market driven organization : understanding, attracting, and keeping valuable customers by George S Day( Book )

9 editions published between 1999 and 2014 in English and held by 723 WorldCat member libraries worldwide

Shares research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not
Wharton on managing emerging technologies by George S Day( Book )

20 editions published between 2000 and 2004 in 4 languages and held by 571 WorldCat member libraries worldwide

"Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps?"
Buyer attitudes and brand choice behavior by George S Day( Book )

16 editions published between 1967 and 1970 in English and Undetermined and held by 545 WorldCat member libraries worldwide

Essentials of marketing research by V Kumar( Book )

26 editions published between 1999 and 2002 in English and held by 486 WorldCat member libraries worldwide

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered
Peripheral vision : detecting the weak signals that will make or break your company by George S Day( Book )

9 editions published between 2006 and 2008 in English and Spanish and held by 349 WorldCat member libraries worldwide

From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organisation at sensing, interpreting, and acting on these signals? George S. Day and Paul J. H. Schoemaker call this capability peripheral vision - and their research shows that less than 20 percent of firms have developed it in sufficient capacity to remain competitive. In this book, they reveal a systematic process for developing peripheral vision and offer practical tools and strategies for building "vigilant organisations" that are constantly attuned to changes in the environment. Through detailed case studies ranging from LED lighting to low-carb foods to children's dolls, the authors show how vigilant organisations win by: scoping widely and asking the right questions; scanning actively in the right places; interpreting what signals mean; probing carefully for more information; and acting wisely on signals before competitors do. This book will help your organisation see farther to seize the opportunities and avoid the risks that come from the periphery
Strategic market planning : the pursuit of competitive advantage by George S Day( Book )

14 editions published between 1984 and 1987 in English and held by 348 WorldCat member libraries worldwide

Analysis for strategic market decisions by George S Day( Book )

15 editions published between 1986 and 1989 in English and held by 288 WorldCat member libraries worldwide

The Interface of marketing and strategy by George S Day( Book )

9 editions published in 1990 in English and German and held by 189 WorldCat member libraries worldwide

Strategy from the outside in : profiting from customer value by George S Day( Book )

10 editions published in 2010 in English and held by 148 WorldCat member libraries worldwide

The risk matrix : how to manage innovation risk and reward by George S Day( Visual )

8 editions published between 2009 and 2014 in English and held by 135 WorldCat member libraries worldwide

How do growth leaders such as Procter & Gamble, GE, and Amazon consistently achieve above-average organic growth? These companies pursue a disciplined, systematic process that distributes innovations across a spectrum of risk, ensuring that they balance incremental growth with breakthrough opportunities. For most companies, notes Professor Day, minor innovations make up 85% to 90% of their development portfolios. While necessary for continuous improvement, these "little i" projects don't contribute much to profitability or competitive advantage. It's the risky "Big I" projects that push an organization into adjacent markets or new technologies and generate the profits needed to achieve revenue and growth goals. Using "The risk matrix" and the "R-W-W (real, win, worth it) screen," Dr. Day demonstrates how to develop a strategic product plan that results in a greater proportion of high-yield initiatives
Priorities for research in strategic marketing by George S Day( Book )

6 editions published in 1983 in English and held by 77 WorldCat member libraries worldwide

Strategic market analysis : top-down and bottom-up approaches by George S Day( Book )

7 editions published between 1980 and 1984 in English and held by 77 WorldCat member libraries worldwide

Identifying competitive product-market boundaries : strategic and analytical issues by George S Day( Book )

7 editions published in 1976 in English and held by 72 WorldCat member libraries worldwide

Experience curves : evidence, empirical issues, and applications by David B Montgomery( Book )

7 editions published between 1983 and 1985 in English and Undetermined and held by 71 WorldCat member libraries worldwide

Cases in computer and model-assisted marketing : planning by George S Day( Book )

9 editions published between 1973 and 1977 in English and held by 68 WorldCat member libraries worldwide

Innovation prowess : leadership strategies for accelerating growth by George S Day( Book )

6 editions published in 2013 in English and Undetermined and held by 23 WorldCat member libraries worldwide

A framework for achieving superior rates of organic growthAchieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm's ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like IBM, Nike, LEGO, American Express, Amazon, and Samsung that realize their full potential for growth?Wharton professor George S. Day shows that growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this ess
 
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Market driven strategy : processes for creating value
Alternative Names
Day, G. S.

Day, George

Day, George 1937-

Day, George S.

George S. Day American marketing educator

Дэй, Дж.

Дэй, Джордж

데이, 조지

데이, 조지 S

デー, ジョージ・S

ディ, ジョ-ジ S

デイ, G.S.

デイ, ジョージ

デイ, ジョージ・S

Languages
Covers
Consumerism: search for the consumer interestMarket driven strategy : processes for creating valueWharton on dynamic competitive strategyThe market driven organization : understanding, attracting, and keeping valuable customersWharton on managing emerging technologiesEssentials of marketing researchPeripheral vision : detecting the weak signals that will make or break your companyThe Interface of marketing and strategyStrategy from the outside in : profiting from customer value