WorldCat Identities

Day, George S.

Overview
Works: 157 works in 664 publications in 6 languages and 11,523 library holdings
Genres: Case studies  Filmed lectures  Educational films  Nonfiction films  Handbooks and manuals 
Roles: Author, Editor, Other
Publication Timeline
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Most widely held works about George S Day
 
Most widely held works by George S Day
Marketing research by David A Aaker( Book )

123 editions published between 1981 and 2012 in 3 languages and held by 2,139 WorldCat member libraries worldwide

This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results
Consumerism: search for the consumer interest. by David A Aaker( Book )

45 editions published between 1947 and 1982 in English and held by 1,836 WorldCat member libraries worldwide

Market driven strategy : processes for creating value by George S Day( Book )

29 editions published between 1990 and 1999 in English and Italian and held by 927 WorldCat member libraries worldwide

"Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no shareholder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches"--Based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--Jacket
The market driven organization : understanding, attracting, and keeping valuable customers by George S Day( Book )

11 editions published between 1999 and 2014 in English and held by 721 WorldCat member libraries worldwide

Shares research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not
Wharton on dynamic competitive strategy by George S Day( Book )

16 editions published between 1997 and 2004 in English and Undetermined and held by 716 WorldCat member libraries worldwide

Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world
Wharton on managing emerging technologies by George S Day( Book )

13 editions published between 2000 and 2004 in English and Italian and held by 554 WorldCat member libraries worldwide

"Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading business thinkers based on the research of Wharton's Emerging Technologies Management Research Program. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies."--Jacket
Strategy from the outside in : profiting from customer value by George S Day( )

11 editions published in 2010 in English and Undetermined and held by 540 WorldCat member libraries worldwide

Buyer attitudes and brand choice behavior by George S Day( Book )

16 editions published between 1967 and 1970 in English and Undetermined and held by 538 WorldCat member libraries worldwide

Essentials of marketing research by V Kumar( Book )

32 editions published between 1999 and 2008 in English and Chinese and held by 536 WorldCat member libraries worldwide

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this te×t are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. It then takes a micro-level approach, detailing each step of the marketing research process
Peripheral vision : detecting the weak signals that will make or break your company by George S Day( Book )

9 editions published between 2006 and 2008 in English and Spanish and held by 365 WorldCat member libraries worldwide

Reveals a systematic process for developing peripheral vision and offers practical tools and strategies for building "vigilant organisations" that are constantly attuned to changes in the environment. This book, through detailed case studies ranging from LED lighting to low-carb foods to children's dolls, shows how vigilant organisations win
Strategic market planning : the pursuit of competitive advantage by George S Day( Book )

14 editions published between 1984 and 1987 in English and held by 350 WorldCat member libraries worldwide

Analysis for strategic market decisions by George S Day( Book )

13 editions published between 1986 and 1989 in English and held by 280 WorldCat member libraries worldwide

Marketing research : private and public sector decisions by David A Aaker( Book )

13 editions published in 1980 in English and Undetermined and held by 258 WorldCat member libraries worldwide

Innovation prowess : leadership strategies for accelerating growth by George S Day( )

6 editions published in 2013 in English and held by 222 WorldCat member libraries worldwide

A framework for achieving superior rates of organic growthAchieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm's ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like IBM, Nike, LEGO, American Express, Amazon, and Samsung that realize their full potential for growth?Wharton professor George S. Day shows that growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this ess
The Interface of marketing and strategy by George S Day( Book )

9 editions published in 1990 in English and German and held by 186 WorldCat member libraries worldwide

The risk matrix : how to manage innovation risk and reward by George S Day( Visual )

8 editions published between 2009 and 2014 in English and held by 163 WorldCat member libraries worldwide

How do growth leaders such as Procter & Gamble, GE, and Amazon consistently achieve above-average organic growth? These companies pursue a disciplined, systematic process that distributes innovations across a spectrum of risk, ensuring that they balance incremental growth with breakthrough opportunities. For most companies, notes Professor Day, minor innovations make up 85% to 90% of their development portfolios. While necessary for continuous improvement, these "little i" projects don't contribute much to Profitability or competitive advantage. It's the risky "Big I" projects that push an organization into adjacent markets or new technologies and generate the Profits needed to achieve revenue and growth goals. Using The Risk Matrix and the "R-W-W (real, win, worth it) screen," Dr. Day demonstrates how to develop a strategic product plan that results in a greater proportion of high-yield initiatives
Investigación de mercados by David A Aaker( Book )

30 editions published between 1983 and 2007 in Spanish and held by 117 WorldCat member libraries worldwide

CONTENIDO: Análisis del mercadeo - Fuentes de datos de mercadotecnia - Investigación de la publicidad - Investigación de nuevos productos - Perspectiva de la investigación de mercados en la toma de decisiones
Strategic market analysis : top-down and bottom-up approaches by George S Day( Book )

7 editions published between 1980 and 1984 in English and held by 76 WorldCat member libraries worldwide

Cases in computer and model-assisted marketing : planning by George S Day( Book )

10 editions published between 1973 and 1977 in English and held by 74 WorldCat member libraries worldwide

Priorities for research in strategic marketing by George S Day( Book )

6 editions published in 1983 in English and held by 74 WorldCat member libraries worldwide

 
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Audience level: 0.45 (from 0.15 for Strategy f ... to 0.75 for Investigac ...)

Market driven strategy : processes for creating value
Alternative Names
Day, G. S.

Day, George

Day, George 1937-

Day, George S.

George S. Day American marketing educator

Дэй, Дж.

Дэй, Джордж

데이, 조지

데이, 조지 S

デー, ジョージ・S

ディ, ジョ-ジ S

デイ, G.S.

デイ, ジョージ

デイ, ジョージ・S

Languages
Covers
Consumerism: search for the consumer interest.Market driven strategy : processes for creating valueThe market driven organization : understanding, attracting, and keeping valuable customersWharton on dynamic competitive strategyWharton on managing emerging technologiesStrategy from the outside in : profiting from customer valueEssentials of marketing researchPeripheral vision : detecting the weak signals that will make or break your companyThe Interface of marketing and strategy