WorldCat Identities

Aaker, David A.

Works: 176 works in 1,120 publications in 8 languages and 19,616 library holdings
Genres: Conference papers and proceedings  Biography  Handbooks and manuals  Case studies 
Roles: Author, Editor, Other, Author of introduction, Creator
Classifications: HD69.B7, 658.827
Publication Timeline
Most widely held works by David A Aaker
Marketing research by David A Aaker( Book )

205 editions published between 1980 and 2016 in 5 languages and held by 2,853 WorldCat member libraries worldwide

This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results
Strategic market management by David A Aaker( Book )

160 editions published between 1984 and 2015 in 5 languages and held by 2,742 WorldCat member libraries worldwide

Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company
Developing business strategies by David A Aaker( Book )

61 editions published between 1984 and 2002 in English and Japanese and held by 1,904 WorldCat member libraries worldwide

No book can better prepare you for the tough 1990s than Developing Business Strategies, Third Edition. Beyond giving your business the vision it needs, it will give you the specific tools you need to know your environment, respond to change, and flourish in times when many businesses will not. Fully revised and updated, this classic work shows you how to read the factors existing outside of your business--from changes and trends to threats and opportunities--and develop sound strategies that help your business grow. Written in an easy-to-read style by a highly regarded authority on business and marketing management, Developing Business Strategies, Third Edition features vivid, illustrative examples. Like its successful predecessors, it presents a structured approach that will help you analyze your customers, competitors, and industry. Assess your own strengths and weaknesses to develop and implement strategic options. Choose products and markets ripe for reinvestment. Develop sustainable competitive advantages through differentiation, low cost, synergy, preemptive moves, and niching. Implement and manage strategic change in a global market. And test your existing strategies with practical exercises so you can pinpoint new strategic thrusts. Plus, the Third Edition contains 33 percent all new or revised material. New coverage includes a broader look at sustainable competitive advantages, an expanded introduction to external analysis, strategy development and discussion agendas, shareholder value analysis, the value chain, the role of brand equity in creating advantages, new ideas in global strategy, and more. Now more than ever, a business needs to plan its future. Simply extending what was done last year into this year can spell disaster for any business. As they face the uncertain 1990's businesses need Developing Business Strategies, Third Edition
Consumerism: search for the consumer interest by David A Aaker( Book )

48 editions published between 1947 and 1982 in English and held by 1,838 WorldCat member libraries worldwide

Advertising management by David A Aaker( Book )

86 editions published between 1975 and 2009 in 4 languages and held by 1,714 WorldCat member libraries worldwide

Building strong brands by David A Aaker( Book )

64 editions published between 1966 and 2014 in 6 languages and held by 1,284 WorldCat member libraries worldwide

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed
Managing brand equity : capitalizing on the value of a brand name by David A Aaker( Book )

18 editions published between 1991 and 1997 in 3 languages and held by 924 WorldCat member libraries worldwide

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty. Moreover, in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name
Brand leadership by David A Aaker( Book )

35 editions published between 2000 and 2011 in 3 languages and held by 814 WorldCat member libraries worldwide

The leading consultant on branding returns with an instant classic, a top to bottom guide to winning the battle of the brands
Multivariate analysis in marketing: theory and application by David A Aaker( Book )

20 editions published between 1971 and 1981 in English and held by 535 WorldCat member libraries worldwide

Essentials of marketing research by V Kumar( Book )

27 editions published between 1999 and 2002 in English and held by 506 WorldCat member libraries worldwide

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity by David A Aaker( Book )

12 editions published between 2004 and 2014 in English and Undetermined and held by 491 WorldCat member libraries worldwide

"In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions."--Jacket
Brand equity & advertising : advertising's role in building strong brands by David A Aaker( Book )

12 editions published between 1993 and 2016 in English and Undetermined and held by 484 WorldCat member libraries worldwide

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the ""real world."" The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they po
Brand relevance : making competitors irrelevant by David A Aaker( Book )

29 editions published between 2010 and 2013 in 4 languages and held by 303 WorldCat member libraries worldwide

Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"
Spanning silos : the new CMO imperative by David A Aaker( Book )

10 editions published in 2008 in English and held by 228 WorldCat member libraries worldwide

'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units
Brand Race by David Aaker( Visual )

1 edition published in 2015 in Undetermined and held by 99 WorldCat member libraries worldwide

Program Highlights How "must-have" product innovations knock out competitors. Giving a weakened brand new energy and visibility. When to market the product category more than the brand. Incremental product improvements to promote "my brand is better than your brand" have little impact on the market dynamics affecting market share. In industry after industry, the brand race is won instead by substantial innovations that define new categories or subcategories and thus make competitors irrelevant. From Chrysler's debut of the mini-van to's shift from software to the cloud, substantial innovations can define a category, and truly transformational innovations can be game changers. The keys to winning brand relevance, says Dr. Aaker in this Stanford video, include timing your product innovations to market need (Apple), tapping underserved segments (Luna), building a robust customer relationship (Harley-Davidson), erecting barriers to competition in execution (Zappos), and becoming an exemplar brand (Prius). David Aaker is professor emeritus of marketing and public policy at UC Berkeley's Haas School of Business and vice chairman of Prophet. The author of numerous books, including Brand Relevance: Making Competitors Irrelevant, he earned his BS from MIT, and MS in statistics and PhD in business administration from Stanford University
Three threats to brand relevance : strategies that work by David A Aaker( Book )

6 editions published in 2013 in English and held by 2 WorldCat member libraries worldwide

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."-David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it takes to bring "big" innovation to market and create barriers to competitors. Aaker also shows how well-established companies can avoid becoming irrelevant in the face of the continuing parade of marketing dynamics led by others. Building on his full-length book Brand Relevance, Aaker offers a guide for confronting the three threats if they emerge and shows how to put in place the strategies that will keep the threats at bay. Threat #1: A decline in category or subcategory relevance. Customers simply no longer want to buy what you are making, despite the fact you are offering a quality product and some customers love it. Threat #2: The loss of energy relevance. Without energy the brand simply does not come to mind as other more visible brands and a decline in energy can create a perception that it is locked in the past, suitable for an older generation. Threat #3: The emergence of a "reason-not-to-buy." The brand may have a perceived quality problem or be associated with a firm policy that is not acceptable. Whether your brand is just breaking into the marketplace or has a long held place in the hearts of its consumers, any forward-thinking company can implement Aaker's proven methods and strategies as part of their organization's ongoing review of brand strategy with the help of this succinct and to-the-point resource. About the Jossey-Bass Short Format Series Written by thought leaders and experts in
From Fargo to the world of brands : my story so far by David A Aaker( Book )

1 edition published in 2000 in English and held by 1 WorldCat member library worldwide

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Audience level: 0.51 (from 0.03 for Brand pers ... to 0.69 for From Fargo ...)

Building strong brands
Alternative Names
Aaker, .. 1938-

Aaker, D. A.

Aaker, David.

Aaker, David 1938-

Aaker, David A.

Aaker, David Allen

Aaker, David Allen 1938-

David A. Aaker

David A. Aaker economista statunitense

David A. Aaker US-amerikanischer Wirtschaftswissenschaftler

David Aaker Amerikaans econoom

David Aaker amerikansk ekonom

David Aaker amerikansk økonom

Аакер, Д

Аакер, Д. (Дэвид А.)

Аакер, Дэвид А.

Девід Ейкер

Девід Ейкер американський маркетинговий консультант і автор книг з маркетингу і, зокрема, з брендингу та стратегій бренду

Дейвид Аакър

دیوید اکر اقتصاددان آمریکایی

데이비드 아커

아커, 데이비드

아커, 데이비드 A

에이커, 데이비드

ア-カ- , デ-ビッド

ア-カ- , デ-ビッド A

アーカー, D. A.

アーカー, デービッド・A



English (693)

Spanish (53)

Chinese (10)

Italian (10)

Japanese (9)

German (8)

Czech (2)

French (1)

Strategic market managementDeveloping business strategiesConsumerism: search for the consumer interestAdvertising managementBuilding strong brandsManaging brand equity : capitalizing on the value of a brand nameBrand leadershipEssentials of marketing research