WorldCat Identities

Schrank, Jeffrey

Works: 126 works in 447 publications in 3 languages and 11,592 library holdings
Genres: Educational films  Nonfiction films  Short films  Documentary films  Juvenile works  History  Catalogs  Children's films  Internet videos  Instructional films 
Roles: Author, Author of screenplay, Producer, Director, Narrator, Author of dialog, Scenarist
Classifications: HM1211, 303.482
Publication Timeline
Most widely held works by Jeffrey Schrank
Communicating between cultures( Visual )

21 editions published between 2003 and 2014 in English and held by 700 WorldCat member libraries worldwide

Some cultural assumptions lead to communication breakdowns that cause embarrassment, frustration, or even discrimination. This program shows how to improve communication in a series of eye-opening cross-cultural situations
Teaching human beings; 101 subversive activities for the classroom by Jeffrey Schrank( Book )

12 editions published in 1972 in English and held by 684 WorldCat member libraries worldwide

While educational critics and reformers are asking schools to become the agents of cultural and social change, there are some teaching methods which can be used now, within the existing system, to help students help themselves to grow and learn. This book presents a wide variety of multimedia methods designed to make the best use of currently available materials to stimulate students to think about themselves and their society. Chapters cover sense education, hidden cultural assumptions, violence, drug education, learning about death, and activities to promote "unlearning" of dangerous or self-defeating knowledge. Appended are lists of sources for films and simulation and games. (Rh)
Them and us : prejudice and self-understanding by BBC Active (Firm)( Visual )

7 editions published between 2007 and 2015 in English and held by 633 WorldCat member libraries worldwide

Them and Us explores common thinking habits to show how and they can easily lead to hidden assumptions, bias and prejudice
I'm normal, you're weird : understanding other cultures( Visual )

14 editions published between 1997 and 2014 in English and held by 628 WorldCat member libraries worldwide

Examines the differences between the world's cultures and how different interpretations of same or similar actions or reactions can affect abilities of people to interact successfully
Valuing diversity : multi-cultural communication by Geri Jewell( Visual )

10 editions published between 1995 and 2006 in English and held by 608 WorldCat member libraries worldwide

Shows how to overcome communication barriers between people from different cultures, generations, skin colors, and physical abilities
Understanding mass media by Jeffrey Schrank( Book )

34 editions published between 1970 and 1996 in 4 languages and held by 529 WorldCat member libraries worldwide

A textbook examining the importance of the mass media as means of communication and as shapers of the environment
Snap, crackle, and popular taste : the illusion of free choice in America by Jeffrey Schrank( Book )

6 editions published between 1977 and 1978 in English and held by 501 WorldCat member libraries worldwide

Deception detection : an educator's guide to the art of insight by Jeffrey Schrank( Book )

8 editions published in 1975 in English and held by 423 WorldCat member libraries worldwide

This book argues that developing insight into the ordinary is a major part of education. Each of the five chapters contains ideas and activities designed to help students and teachers sharpen their perception of their day-to-day physical and social environment. "Survival Skills in a Consumer Society" examines the way people are persuaded to consume. The emphasis is on analyzing the language of advertising and on corporate control of the marketplace. "Nonverbal Communication" examines the uses of body language and gestures (kinesics), the arrangement and use of space (proxemics), and the message of the immediate physical environment. "A Primer in Mind Management" focuses on media deception and the messages presented by entertainment programming, news as propaganda, and pseudo-events. "Creativity Training" discusses the educational obsession with logic and explores non-logical ways to approach problems, with an emphasis on creative writing. "Visual Awareness" explores the assumption that seeing is a natural habit learned early in life that needs no conscious development. (Ts)
Reading people : the unwritten language of the body( Visual )

8 editions published between 1998 and 2016 in English and held by 309 WorldCat member libraries worldwide

Explores how we communicate through body movements, gestures and through our use of personal space
The seed catalog; a guide to teaching/learning materials by Jeffrey Schrank( Book )

7 editions published in 1974 in English and Undetermined and held by 280 WorldCat member libraries worldwide

Publications; Organizations; Periodicals; Audio; Film: Video; Games; Multi-media; Devices
How consumers decide : feelings and the hidden mind( Visual )

7 editions published between 2007 and 2008 in English and held by 250 WorldCat member libraries worldwide

Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or "rules of thumb" that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments
The art of listening by Ben Bissell( Visual )

3 editions published in 2007 in English and held by 243 WorldCat member libraries worldwide

Uses family and workplace situations to teach good listening techniques. Illustrates the surprising value of silence, the need to find something of interest in the person speaking, and the importance of staying out of the speaker's way. Emphasizes the role of body language in listening, and the need to "listen between the words" for feelings
Bugs for breakfast : food & culture by Jeffrey Schrank( Visual )

6 editions published between 2000 and 2001 in English and held by 236 WorldCat member libraries worldwide

Bugs for breakfast presents a multicultural look at how we eat, illustrating that food preference is a learned behaviour and that food which inspires disgust has less to do with taste and more to do with a culturally conditioned response. It explains that there are no universal food customs or dietary restrictions. What one refuses to eat is a symbol of social identity
Merchandising : the store as persuasion( Visual )

6 editions published between 2001 and 2007 in English and held by 233 WorldCat member libraries worldwide

Looks at the tactics store owners take to lure in customers and then encourage them to purchase. Learn about store layout, shopping cart sizes, background music, markup, visual displays and more
Why you buy : 21st century advertising by Jeffrey Schrank( Visual )

6 editions published between 2001 and 2003 in English and held by 202 WorldCat member libraries worldwide

Examines how persuasion methods are used in advertising for person-to-person selling, direct mail, advertisements, commercials
Food : a multi-cultural feast( Visual )

8 editions published in 1998 in English and held by 201 WorldCat member libraries worldwide

The food we eat in the United States is multi-cultural in its origin. Where some of this food comes from is illustrated
Why ads work : the power of self-deception( Visual )

5 editions published between 1996 and 2007 in English and held by 186 WorldCat member libraries worldwide

Study proposes that ads rarely lie, but merely allow much room for self-deception. Video is designed to assist viewers in re-training their powers of critical thinking
The unbiased mind : four obstacles to clear thinking( Visual )

6 editions published between 1995 and 2015 in English and held by 184 WorldCat member libraries worldwide

A guide to questioning some common but flawed thinking habits: stereotypes; problems with cause and effect; seeing only what we expect to see; and the invisible self
Guide to short films by Jeffrey Schrank( Book )

3 editions published in 1979 in English and held by 178 WorldCat member libraries worldwide

How clothing is sold( Visual )

7 editions published between 2002 and 2006 in English and held by 177 WorldCat member libraries worldwide

The video recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. The video explores modern merchandising strategies. Learn that even the simple act of buying a t-shirt is part of a complex chain of decisions. Discover how branding might spell the 'end of fashion.' Learn why the designer Armani observed, 'It is no longer fashion that matters, but rather the fashion NAME. The product is secondary.' Viewers observe the difference between the garment industry and the fashion business and also learn how the Internet could introduce the era of 'mass customization.'
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Audience Level
  Kids General Special  
Audience level: 0.28 (from 0.18 for The unbias ... to 0.38 for The seed c ...)

Understanding mass media
English (174)

Spanish (7)

German (1)