WorldCat Identities

Kaynak, Erdener

Overview
Works: 144 works in 352 publications in 4 languages and 7,028 library holdings
Genres: Cross-cultural studies  Case studies  Handbooks and manuals 
Roles: Author, Editor, Other
Classifications: HF1416, 658.848
Publication Timeline
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Most widely held works by Erdener Kaynak
Marketing in the third world by Erdener Kaynak( Book )

10 editions published between 1982 and 1996 in English and held by 481 WorldCat member libraries worldwide

The management of international advertising : a handbook and guide for professionals by Erdener Kaynak( Book )

12 editions published between 1989 and 1994 in English and held by 446 WorldCat member libraries worldwide

The Global business : four key marketing strategies by Erdener Kaynak( Book )

7 editions published between 1992 and 1993 in English and held by 446 WorldCat member libraries worldwide

Sociopolitical aspects of international marketing( Book )

8 editions published in 1991 in English and held by 444 WorldCat member libraries worldwide

Globalization of consumer markets : structures and strategies by Erdener Kaynak( Book )

11 editions published between 1994 and 2016 in English and held by 442 WorldCat member libraries worldwide

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader's knowledge of the globa
International business in the Middle East( Book )

14 editions published between 1985 and 1986 in English and German and held by 437 WorldCat member libraries worldwide

International marketing management( Book )

8 editions published in 1984 in English and Undetermined and held by 434 WorldCat member libraries worldwide

Marketing and economic development by Erdener Kaynak( Book )

11 editions published between 1986 and 1993 in English and Japanese and held by 411 WorldCat member libraries worldwide

Global perspectives in marketing( Book )

6 editions published in 1985 in English and Undetermined and held by 398 WorldCat member libraries worldwide

Comparative marketing systems( Book )

8 editions published between 1982 and 1984 in English and Undetermined and held by 309 WorldCat member libraries worldwide

Global business : Asia-Pacific dimensions( Book )

11 editions published between 1988 and 1991 in English and Undetermined and held by 294 WorldCat member libraries worldwide

Transnational retailing( Book )

9 editions published between 1987 and 1988 in English and Undetermined and held by 293 WorldCat member libraries worldwide

World food marketing systems( Book )

9 editions published in 1986 in English and Undetermined and held by 240 WorldCat member libraries worldwide

How to utilize new information technology in the global marketplace : a basic guide( Book )

7 editions published between 1994 and 1995 in English and Spanish and held by 194 WorldCat member libraries worldwide

Utilizing new information technology in teaching of international business : a guide for instructors( Book )

6 editions published in 1993 in English and held by 141 WorldCat member libraries worldwide

Cross-national and cross-cultural issues in food marketing by Erdener Kaynak( Book )

14 editions published between 1998 and 2014 in English and held by 136 WorldCat member libraries worldwide

Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas
Successfully doing business/marketing in Eastern Europe by V. H Kirpalani( Book )

1 edition published in 2009 in English and held by 108 WorldCat member libraries worldwide

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstr
Service industries in developing countries by Erdener Kaynak( Book )

8 editions published between 1986 and 2013 in English and Undetermined and held by 99 WorldCat member libraries worldwide

First published in 2004
Marketing issues in Western Europe : changes and developments by Erdener Kaynak( Book )

9 editions published between 2004 and 2012 in English and Undetermined and held by 95 WorldCat member libraries worldwide

"Marketing Issues in Western Europe: Changes and Developments has been co-published simultaneously as Journal of Euromarketing, volume 14, numbers 1/2 2004."
European perspectives in marketing by Erdener Kaynak( Book )

7 editions published between 2004 and 2012 in English and held by 84 WorldCat member libraries worldwide

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!From the editor:Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European c
 
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Audience Level
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  Kids General Special  
Audience level: 0.48 (from 0.36 for The Global ... to 0.68 for World food ...)

Sociopolitical aspects of international marketing
Alternative Names
ケイナック, E

Languages
Covers
The management of international advertising : a handbook and guide for professionalsThe Global business : four key marketing strategiesSociopolitical aspects of international marketingGlobalization of consumer markets : structures and strategiesInternational marketing managementMarketing and economic developmentGlobal perspectives in marketingUtilizing new information technology in teaching of international business : a guide for instructors