WorldCat Identities

Makens, James C.

Overview
Works: 46 works in 288 publications in 7 languages and 3,863 library holdings
Genres: Guidebooks  Case studies  Handbooks and manuals  Textbooks 
Roles: Author
Publication Timeline
.
Most widely held works by James C Makens
Marketing for hospitality and tourism by Philip Kotler( Book )

128 editions published between 1996 and 2017 in 5 languages and held by 1,738 WorldCat member libraries worldwide

"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--Jacket
The travel industry by Chuck Y Gee( Book )

35 editions published between 1984 and 1997 in English and Undetermined and held by 678 WorldCat member libraries worldwide

This innovative third edition focuses on topics of a more global nature, such as concepts of trade barriers as impediments to promoting international travel and tourism. Specific illustrations are offered on how government policies, including diplomatic recognition, will affect tourism trade relationships. The third edition also covers current U.S. policies and reciprocal acts to promote tourism exchanges with other countries, as well as a special section on the amusement, entertainment, and retail product aspects of tourism
Retail management : satisfaction of consumer needs by Raymond A Marquardt( Book )

21 editions published between 1975 and 1983 in English and held by 496 WorldCat member libraries worldwide

S. 618-640: Glossary
The marketing plan workbook by James C Makens( Book )

12 editions published between 1985 and 1990 in English and Spanish and held by 227 WorldCat member libraries worldwide

Makens' guide to U.S. canoe trails by James C Makens( Book )

2 editions published in 1971 in English and held by 132 WorldCat member libraries worldwide

Canoe trails directory by James C Makens( Book )

2 editions published in 1979 in Undetermined and English and held by 120 WorldCat member libraries worldwide

Marketing du tourisme et de l'accueil by Philip Kotler( Book )

3 editions published in 2016 in French and held by 90 WorldCat member libraries worldwide

Marketing del turismo by Philip Kotler( Book )

7 editions published between 2003 and 2011 in Italian and held by 56 WorldCat member libraries worldwide

Makens' guide to Mexican train travel by James C Makens( Book )

3 editions published in 1972 in English and held by 47 WorldCat member libraries worldwide

Marketing para turismo by Philip Kotler( Book )

10 editions published between 2003 and 2008 in Spanish and held by 41 WorldCat member libraries worldwide

Este libro se ha escrito teniendo presente principalmente al estudiante de Turismo. Los autores cuentan con una amplia experiencia en las actividades y la docencia del turismo y del marketing en todo el mundo, experiencia que ha sido puesta al servicio de un texto que intenta explicar claramente los conceptos del marketing y muestra después cómo se aplican a situaciones reales.Cada capítulo de este libro ha sido pensado y elaborado cuidadosamente, utilizando conceptos del marketing sólidos que se ilustran con ejemplos provenientes de la industria turística
Mercadotecnia para hotelería y turismo by Philip Kotler( Book )

2 editions published in 1997 in Spanish and held by 33 WorldCat member libraries worldwide

Marketing turístico by Philip Kotler( Book )

7 editions published between 2011 and 2015 in Spanish and held by 33 WorldCat member libraries worldwide

The 12-day marketing plan : construct a marketing programme that really works - in less than two weeks by James C Makens( Book )

5 editions published in 1989 in English and Undetermined and held by 29 WorldCat member libraries worldwide

The hotel sales and marketing planbook by James C Makens( Book )

4 editions published in 1990 in English and held by 21 WorldCat member libraries worldwide

Guan guang yu jie dai ye xing xiao by Kou Le( Book )

1 edition published in 2006 in Chinese and held by 16 WorldCat member libraries worldwide

Multi vs single nation tourism promotion for New Zealand, Australia and south Pacific islands to attract U.S. holiday visitors by James C Makens( Book )

1 edition published in 1986 in English and held by 15 WorldCat member libraries worldwide

Guan guang lu you shi ye gai lun by Ji qie ke( Book )

1 edition published in 1990 in Chinese and held by 14 WorldCat member libraries worldwide

Ben shu zhi zai ti gong lü you he guan guang de ji ben ren shi yi ji ti gong dong cha lü you gong ye zhong ge zhong cheng fen zhi fa zhan yu jing ying
Lü you shi chang ying xiao by Philip Kotler( Book )

4 editions published between 2002 and 2017 in Chinese and held by 9 WorldCat member libraries worldwide

Ben shu jie shao le lü you ye shi chang ying xiao de fu wu te zheng,Ying xiao huan jing deng nei rong
Marketing for hospitality and tourism by Philip Kotler( Recording )

4 editions published between 2003 and 2011 in English and held by 5 WorldCat member libraries worldwide

Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how ... This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing.-Back cover
Marketing turístico (6a. ed.) by Philip Kotler( )

1 edition published in 2015 in Spanish and held by 5 WorldCat member libraries worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.52 (from 0.28 for Canoe trai ... to 0.96 for Marketing ...)

Marketing for hospitality and tourism
Covers
The travel industryThe marketing plan workbookMarketing para turismoThe 12-day marketing plan : construct a marketing programme that really works - in less than two weeks
Alternative Names
Makens, James.

Makens, James C.

Makens, Jim

Мейкенз, Джеймс

매켄스, 제임스 C

マーキンズ, ジェームズ

Languages
English (203)

Spanish (24)

Italian (7)

Chinese (6)

French (3)

German (1)

Thai (1)