WorldCat Identities

Bernays, Edward L. 1891-1995

Overview
Works: 255 works in 612 publications in 10 languages and 9,068 library holdings
Genres: History  Biographies  Autobiographies  Bibliographies  Catalogs  Nonfiction television programs  Documentary television programs  Documentary films  Educational films  Biographical films 
Roles: Author, Editor, Dedicator, Creator, Dedicatee, pan
Classifications: HM263, 301.154
Publication Timeline
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Most widely held works about Edward L Bernays
 
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Most widely held works by Edward L Bernays
Propaganda by Edward L Bernays( Book )

82 editions published between 1928 and 2020 in 11 languages and held by 1,423 WorldCat member libraries worldwide

"A look at how government and corporations control how we think and act, Propaganda outlines Edward Bernays's vision for regimenting the collective mind. Originally published in 1928, this manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society."--Jacket
Public relations by Edward L Bernays( Book )

47 editions published between 1945 and 2016 in 3 languages and held by 793 WorldCat member libraries worldwide

"Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.: -- Publisher's website
Crystallizing public opinion by Edward L Bernays( )

12 editions published in 2019 in English and held by 692 WorldCat member libraries worldwide

A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind." Bernays' work explains a large part of the popularity of today's TV news shout-fest and angry social media posts. Bernays wrote, "crowds love a contest." This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called "the ‘herd' point of view," which results in mass audiences, mass products and mass-media events. Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution
The engineering of consent by Edward L Bernays( Book )

20 editions published between 1947 and 1969 in English and held by 534 WorldCat member libraries worldwide

Crystallizing public opinion by Edward L Bernays( Book )

8 editions published in 1961 in English and Undetermined and held by 343 WorldCat member libraries worldwide

The Case for reappraisal of U.S. overseas information policies and programs; incorporating Congressman Fascell's report by Edward L Bernays( Book )

7 editions published in 1970 in English and held by 290 WorldCat member libraries worldwide

"Based on papers delivered ... at a one-day conference, under the auspices of the Emergency Committee for Reappraisal of U.S. Overseas Information Policies and Programs and the Overseas Press Club Foundation."
Crystallizing public opinion by Edward L Bernays( Book )

9 editions published in 1923 in English and held by 224 WorldCat member libraries worldwide

Your future in public relations by Edward L Bernays( Book )

7 editions published in 1961 in English and Undetermined and held by 203 WorldCat member libraries worldwide

A reference guide to the study of public opinion by Harwood L Childs( Book )

2 editions published in 1934 in English and held by 179 WorldCat member libraries worldwide

Crystallizing Public Opinion by Edward L Bernays( )

5 editions published in 2015 in English and held by 178 WorldCat member libraries worldwide

V. An Understanding of the Fundamentals of Public Motivation is Necessary to the Work of the Public Relations CounselVI. The Group and Herd Are the Basic Mechanisms of Public Change; VII. The Application of These Principles; Part III-Technique and Method; I. The Public Can be Reached Only Through Established Mediums of Communication; II. The Interlappling Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature are All Aids to the Counsel on Public Relations
Your future in a public relations career by Edward L Bernays( Book )

4 editions published between 1979 and 1983 in English and held by 163 WorldCat member libraries worldwide

Defines public relations and outlines opportunities in the field. Also discusses, the aptitudes and training necessary to the making of a good public relations practitioner
Crystallizing public opinion by Edward L Bernays( Book )

10 editions published in 2011 in English and held by 151 WorldCat member libraries worldwide

"A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture."--Back cover
Speak up for democracy; what you can do--a practical plan of action for every American citizen by Edward L Bernays( Book )

4 editions published in 1940 in English and held by 137 WorldCat member libraries worldwide

Take your place at the peace table by Edward L Bernays( Book )

3 editions published in 1945 in English and held by 122 WorldCat member libraries worldwide

An Outline of careers : a practical guide to achievement by thirty-eight eminent Americans by Edward L Bernays( Book )

9 editions published between 1927 and 2004 in English and held by 103 WorldCat member libraries worldwide

The Broadway anthology by Samuel Hoffenstein( Book )

6 editions published between 1917 and 2010 in English and Undetermined and held by 72 WorldCat member libraries worldwide

Biographie einer Idee Die hohe Schule d. PR. Lebenserinnerungen by Edward L Bernays( Book )

3 editions published in 1967 in German and held by 37 WorldCat member libraries worldwide

The Edward L. Bernays collection on public relations by New York Public Library( Book )

2 editions published in 1947 in English and held by 36 WorldCat member libraries worldwide

Careers for men; a practical guide to opportunity in business by Edward L Bernays( Book )

2 editions published in 1939 in English and held by 34 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.39 (from 0.06 for Crystalliz ... to 0.93 for Human rela ...)

Propaganda
Covers
Public relationsCrystallizing public opinionThe Century of the self
Alternative Names
Bernays, Edward.

Bernays Edward 1891-1995

Bernays Edward L.

Bernays, Edward L., 1891-

Bernays, Edward Louis

Bernays, Edward Louis 1891-1995

Bernays Freud, Edward L.

Bernays Freud, Edward L. 1891-1995

Edvards Bernejs

Edward Bernays American public relations consultant, marketing pioneer

Edward Bernays Amerikaans psycholoog (1891-1995)

Edward Bernays chuyên viên quan hệ công chúng và nhà tiên phong marketing Hoa Kỳ

Edward Bernays conseiller en relations publiques, pionnier du marketing

Edward Bernays pubblicista e pubblicitario statunitense

Edward Bernays US-amerikanischer PR-Berater.

Edward L. Bernays

Edward L.J. Bernays

Freud, Edward L. Bernays 1891-1995

Бернейс, Эдвард 1891-1995

Едвард Бернајз Спин доктор

Едвард Бернейз

Едвард Бернейз 1891-1995

Едуард Бернайс

Едуард Бернайс американски маркетолог и специалист по връзки с обществеността

Эдвард Бернейс

Эдвард Бернейс американский специалист по PR

אדוארד ברנייס

ادوارد جیمز برنایز

إدورد برنايز

إدورد بيرنيز

버네이스, 에드워드 L. 1891-1995

버네이스, 에드워드 루이스 1891-1995

エドワード・バーネイズ

バーネイズ, エドワード

愛德華·伯內斯

Languages
English (270)

German (18)

French (14)

Spanish (10)

Japanese (3)

Chinese (2)

Romanian (1)

Polish (1)

Korean (1)

Dutch (1)