WorldCat Identities

Gallo, Anthony E.

Overview
Works: 48 works in 70 publications in 1 language and 1,047 library holdings
Roles: Author
Classifications: HD1751, 338.47664
Publication Timeline
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Most widely held works by Anthony E Gallo
Couponing's growth in food marketing by Anthony E Gallo( Book )

6 editions published in 1982 in English and held by 136 WorldCat member libraries worldwide

Extract: The number of cents-off coupons distributed by manufacturers and retailers rose from 10 billion to 90 billion between 1965 and 1980. About 80 percent of U.S. households redeemed coupons in 1979, making coupons the most rapidly growing form of food advertising. Although coupons still make up the smallest portion of all major food advertising, their value rose from less than 6 percent of total advertising expenditures in 1970 to 11 percent in 1979. This report analyzes the use of coupons by consumers, as a marketing tool by manufacturers and retailers, and in the marketing of farm produce
The impact of race on consumer food purchases by Larry E Salathe( Book )

2 editions published in 1979 in English and held by 131 WorldCat member libraries worldwide

Senior citizens, food expenditure patterns and assistance by Anthony E Gallo( Book )

4 editions published in 1979 in English and held by 125 WorldCat member libraries worldwide

The food marketing system in 1989 by Anthony E Gallo( Book )

2 editions published in 1990 in English and held by 123 WorldCat member libraries worldwide

Changes in food expenditures by income group by Anthony E Gallo( Book )

1 edition published in 1979 in English and held by 108 WorldCat member libraries worldwide

Extract: This report examines how food expenditures and income have changed for family income groups over a 12-year period. The data are from 1960-61 and 1972-73 Bureau of Labor Statistics Consumer Expenditure Surveys
Advertising and promotion in food marketing by Anthony E Gallo( Book )

2 editions published in 1984 in English and held by 70 WorldCat member libraries worldwide

Extract: Food is the most advertised product in the United States, amounting to $8 to $10 billion in 1980 and accounting for between 3 and 4 cents of each food dollar. Food manufacturers have increased their share of advertising and promotion expense while the retailer's share has gone down because of declining use of trading stamps. Promotion by fast food restaurants increased sharply over the past decade. Electronic advertising accounts for about 40 percent of food promotion, while printed and premium promotion account for a fourth each. Couponing, the fastest growing promotion form, accounted for about 11 percent. Between $2 and $4 billion of total food advertising was spent on manufacturers' promotion to the retailer. Advertising and promotion had little impact on increasing total U.S. food consumption, but may have diverted food purchases towards more heavily promoted foods
The food marketing system in 1990 by Anthony E Gallo( Book )

2 editions published in 1991 in English and held by 68 WorldCat member libraries worldwide

Food marketing review, 1985( Book )

3 editions published in 1986 in English and held by 27 WorldCat member libraries worldwide

The food marketing system in 1996 by Anthony E Gallo( Book )

1 edition published in 1998 in English and held by 24 WorldCat member libraries worldwide

The food marketing system in 1995 by Anthony E Gallo( Book )

1 edition published in 1996 in English and held by 22 WorldCat member libraries worldwide

The food marketing system in 1996 by Anthony E Gallo( Book )

1 edition published in 1998 in English and held by 22 WorldCat member libraries worldwide

The food marketing system in 1993 by Anthony E Gallo( Book )

1 edition published in 1994 in English and held by 21 WorldCat member libraries worldwide

The food marketing system in 1991-92 by Anthony E Gallo( Book )

1 edition published in 1992 in English and held by 18 WorldCat member libraries worldwide

The food marketing system in 1995 by Anthony E Gallo( Book )

1 edition published in 1996 in English and held by 16 WorldCat member libraries worldwide

The food marketing system in 1993 by Anthony E Gallo( )

1 edition published in 1994 in English and held by 12 WorldCat member libraries worldwide

The food marketing system in 1994 by Anthony E Gallo( Book )

1 edition published in 1995 in English and held by 11 WorldCat member libraries worldwide

The food marketing system in 1993 by Anthony E Gallo( Book )

1 edition published in 1994 in English and held by 11 WorldCat member libraries worldwide

The food marketing system in 1991-92 by Anthony E Gallo( )

1 edition published in 1992 in English and held by 11 WorldCat member libraries worldwide

The food marketing system in 1996 by Anthony E Gallo( )

1 edition published in 1998 in English and held by 11 WorldCat member libraries worldwide

The food marketing system in 1991-92 by Anthony E Gallo( Book )

1 edition published in 1992 in English and held by 10 WorldCat member libraries worldwide

 
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Alternative Names
Gallo, Anthony Ernest 1939-

안토니 E. 갈로 1939-

Languages
English (34)