WorldCat Identities

Schrank, Jeffrey

Overview
Works: 144 works in 518 publications in 3 languages and 11,592 library holdings
Genres: Educational films  Nonfiction films  Short films  Juvenile works  Internet videos  Documentary films  History  Catalogs  Bibliographies  Instructional films 
Roles: Author, Author of screenplay, Producer, Director, Narrator, Author of dialog, Scenarist, Other
Publication Timeline
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Most widely held works by Jeffrey Schrank
Communicating between cultures( Visual )

25 editions published between 2003 and 2014 in English and held by 728 WorldCat member libraries worldwide

Some cultural assumptions lead to communication breakdowns that cause embarrassment, frustration, or even discrimination. This program shows how to improve communication in a series of eye-opening cross-cultural situations
Teaching human beings; 101 subversive activities for the classroom by Jeffrey Schrank( Book )

12 editions published in 1972 in English and Undetermined and held by 663 WorldCat member libraries worldwide

While educational critics and reformers are asking schools to become the agents of cultural and social change, there are some teaching methods which can be used now, within the existing system, to help students help themselves to grow and learn. This book presents a wide variety of multimedia methods designed to make the best use of currently available materials to stimulate students to think about themselves and their society. Chapters cover sense education, hidden cultural assumptions, violence, drug education, learning about death, and activities to promote "unlearning" of dangerous or self-defeating knowledge. Appended are lists of sources for films and simulation and games. (Rh)
I'm normal, you're weird : understanding other cultures( Visual )

13 editions published between 1997 and 2014 in English and held by 605 WorldCat member libraries worldwide

Examines the differences between the world's cultures and how different interpretations of same or similar actions or reactions can affect abilities of people to interact successfully
Them and us : prejudice and self-understanding( Visual )

6 editions published between 2007 and 2014 in English and held by 581 WorldCat member libraries worldwide

Them and Us explores common thinking habits to show how and they can easily lead to hidden assumptions, bias and prejudice
Valuing diversity : multi-cultural communication by Louise Welsh Schrank( Visual )

14 editions published between 1995 and 2014 in English and held by 511 WorldCat member libraries worldwide

A study of prejudice toward people who are different. Viewers learn how to decrease their discomfort in communicating with people from different cultures, social classes, age groups, or physical disabilities
Understanding mass media by Jeffrey Schrank( Book )

34 editions published between 1970 and 1994 in 4 languages and held by 505 WorldCat member libraries worldwide

A textbook examining the importance of the mass media as means of communication and as shapers of the environment
Snap, crackle, and popular taste : the illusion of free choice in America by Jeffrey Schrank( Book )

8 editions published between 1977 and 1978 in English and held by 486 WorldCat member libraries worldwide

Gift from Dr. Marsden
Deception detection : an educator's guide to the art of insight by Jeffrey Schrank( Book )

9 editions published in 1975 in English and Undetermined and held by 411 WorldCat member libraries worldwide

This book argues that developing insight into the ordinary is a major part of education. Each of the five chapters contains ideas and activities designed to help students and teachers sharpen their perception of their day-to-day physical and social environment. "Survival Skills in a Consumer Society" examines the way people are persuaded to consume. The emphasis is on analyzing the language of advertising and on corporate control of the marketplace. "Nonverbal Communication" examines the uses of body language and gestures (kinesics), the arrangement and use of space (proxemics), and the message of the immediate physical environment. "A Primer in Mind Management" focuses on media deception and the messages presented by entertainment programming, news as propaganda, and pseudo-events. "Creativity Training" discusses the educational obsession with logic and explores non-logical ways to approach problems, with an emphasis on creative writing. "Visual Awareness" explores the assumption that seeing is a natural habit learned early in life that needs no conscious development. (Ts)
How consumers decide : feelings and the hidden mind by Jeffrey Schrank( Visual )

10 editions published between 2007 and 2008 in English and held by 298 WorldCat member libraries worldwide

Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or "rules of thumb" that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments
The seed catalog; a guide to teaching/learning materials by Jeffrey Schrank( Book )

5 editions published in 1974 in English and held by 272 WorldCat member libraries worldwide

Merchandising : the store as persuasion( Visual )

6 editions published between 2001 and 2007 in English and held by 262 WorldCat member libraries worldwide

A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to 'read' the selling environment and teaches students of marketing that merchandising is a complex mix of art and science. Viewers learn about store layout, p-o-p displays, signage, inventory turn, markups, and the 'open wallet syndrome.' See why sales have time limits, and how even shopping carts and plastic bags influence profits. See how the same merchandising tactics are used to sell cars and bananas, dog food bowls and french fries, trees and video rentals
Reading people : the unwritten language of the body( Visual )

8 editions published between 1998 and 2016 in English and held by 257 WorldCat member libraries worldwide

Explores how we communicate through body movements, gestures and through our use of personal space
The art of listening by Ben Bissell( Visual )

5 editions published in 2007 in English and held by 245 WorldCat member libraries worldwide

This video teaches listening as a skill your students can learn, practice, and perfect. Family and workplace situations teach the seven laws of good listening : spend more time listening; learn to want to listen; stay out of the way; listen to what people mean, not what they say; take notes at the right times; assume the proper stance; be aware of your filters
Why you buy : 21st century advertising by Jeffrey Schrank( Visual )

8 editions published between 2001 and 2003 in English and held by 244 WorldCat member libraries worldwide

Examines how persuasion methods are used in advertising for person-to-person selling, direct mail, advertisements, commercials
Bugs For Breakfast: Food and Culture by Jeffrey Schrank( Visual )

8 editions published between 2000 and 2001 in English and held by 227 WorldCat member libraries worldwide

Multicultural look at how we eat. Illustrates that how we view food is learned. Explains that there are no universal food customs nor dietary restrictions. What one refuses to eat is a symbol of social identity
How clothing is sold( Visual )

7 editions published between 2002 and 2006 in English and held by 219 WorldCat member libraries worldwide

The video recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. The video explores modern merchandising strategies. Learn that even the simple act of buying a t-shirt is part of a complex chain of decisions. Discover how branding might spell the 'end of fashion.' Learn why the designer Armani observed, 'It is no longer fashion that matters, but rather the fashion NAME. The product is secondary.' Viewers observe the difference between the garment industry and the fashion business and also learn how the Internet could introduce the era of 'mass customization.'
Food: A MultiCultural Feast( Visual )

11 editions published between 1998 and 2000 in English and held by 174 WorldCat member libraries worldwide

The food we eat in the United States is multi-cultural in its origin. Where some of this food comes from is illustrated
Guide to short films by Jeffrey Schrank( Book )

3 editions published in 1979 in English and held by 172 WorldCat member libraries worldwide

Persuasion in everyday life : five mind shapers( Visual )

4 editions published in 2007 in English and held by 163 WorldCat member libraries worldwide

This program explores five often hidden forces that shape our beliefs and judgments. The viewer is shown how framing events can influence a person's judgment and beliefs, and can give one the power to persuade
Why Ads Work: The Power of Self-Deception( Visual )

6 editions published between 1996 and 2007 in English and held by 163 WorldCat member libraries worldwide

Study proposes that ads rarely lie, but merely allow much room for self-deception. Video is designed to assist viewers in re-training their powers of critical thinking
 
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Audience Level
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Audience level: 0.28 (from 0.21 for Reading pe ... to 0.38 for The seed c ...)

Languages
English (191)

Spanish (7)

German (1)