WorldCat Identities

Baskin, Otis W.

Overview
Works: 15 works in 69 publications in 4 languages and 1,398 library holdings
Genres: Case studies  Conference papers and proceedings  Forecasts 
Roles: Author
Publication Timeline
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Most widely held works by Otis W Baskin
Public relations : the profession and the practice by Otis W Baskin( Book )

31 editions published between 1983 and 2004 in 3 languages and held by 531 WorldCat member libraries worldwide

"The practice of public relations requires a solid background in principles and theory, a thorough comprehension of research and planning, effective use of communication tools, and a broad understanding of the major stakeholders or publics that concern your organization. Authors Otis Baskin, Craig Aronoff, and Dan Lattimore are public relations experts - with years of scholarly training and professional experience to hone their skills. In Public Relations: The Profession and the Practice, they'll help you develop your skills as a public relations practitioner. The principles and skills learned from this text will prove invaluable now and years down the road."--BOOK JACKET
Interpersonal communication in organizations by Otis W Baskin( Book )

8 editions published between 1980 and 1984 in English and held by 308 WorldCat member libraries worldwide

Effective leadership in the family business by Craig E Aronoff( )

9 editions published between 2005 and 2011 in English and held by 278 WorldCat member libraries worldwide

Identifying and developing leaders in a family business can be more difficult than traditional business. Here Aronoff and Baskin discuss the different styles of leadership and what style might work with what family member including the Directing Leader, the Coaching Leader, the Counseling Leader and the Delegating Leader
Issues in business and society : capitalism and public purpose by Grover Starling( Book )

4 editions published in 1985 in English and held by 153 WorldCat member libraries worldwide

R & D productivity : new challenges for the U.S. space program: proceedings( Book )

3 editions published in 1985 in English and held by 86 WorldCat member libraries worldwide

Letting go : preparing yourself to relinquish control of the family business by Craig E Aronoff( )

1 edition published in 2011 in English and held by 20 WorldCat member libraries worldwide

Relinquishing control of the family business is a difficult experience. 'Letting Go' helps family business owners and CEOS make the decision to begin succession planning. It provides ways of thinking about giving up control of the business and explores strategies for preparing, managing, and carrying out the decision to do so
Relaciones públicas : profesión y práctica by Dan Lattimore( )

2 editions published in 2008 in Spanish and held by 6 WorldCat member libraries worldwide

International communication in organizations by Otis W Baskin( Book )

1 edition published in 1980 in English and held by 3 WorldCat member libraries worldwide

The effects of televised political advertisements on voter perceptions about candidates by Otis W Baskin( Book )

4 editions published between 1975 and 1979 in English and held by 3 WorldCat member libraries worldwide

This study investigated whether candidate images could be designated as primarily either stimulus- or perceiver-determined and if a multiple regression model could be constructed to predict candidate image ratings from pre-stimulus perceptions of the candidate's party and post-stimulus ratings of the advertisement. One hundred twenty subjects were selected in six groups of 20 each from the University of Texas--Austin, Texas Lutheran College, and Randolph Air Force Base. A set of 14 semantic differential scales which had been demonstrated in previous research to be predictive of voting behavior was modified for the purpose of quantifying party and candidate images. Multiple discriminant analysis was used to compare the pre-stimulus party image measures and the post-stimulus candidate image scales. Based on the rationale for the study, significant differences were attributed to the advertisements (stimulus-determined) and similarities were attributed to perceiver effects. In every case, message evaluation variables dominated the predictive models, indicating the existence of perceiver-determined effects and confirming the multivariate nature of the perceptions voters form about political candidates. (Author/RB)
Gong gong guan xi : zhi ye yu shi jian (di si ban) = Public relations : the profession and the practice (fourth edition) by Otis W Baskin( Book )

1 edition published in 2008 in Chinese and held by 3 WorldCat member libraries worldwide

Megatrends in Public Relations Some Proposed Responses for Public Relations Education by Craig E Aronoff( Book )

1 edition published in 1983 in English and held by 2 WorldCat member libraries worldwide

Ten areas of change, or megatrends, are transforming the practice of public relations. First is the change from manipulation to effective adaptation to environmental demands, constraints, and opportunities. Second, the role of the public relations practitioner is changing from external counselor to internal team member and leader. Third is the evolution of the public relations practitioner from an information impediment to an information facilitator or boundary spanner. The fourth change is from marketing to management; public relations' prime responsibility has become providing the information and environment in which management can function most effectively. Fifth is the change from program success, or a focus on discrete tasks or products, to continuous process; sixth is the change in the public relations practitioner's role from being a craftsperson to being a manager; and seventh is the change from concentration on placement of positive items in the media toward issues management. Eighth is the change in emphasis from output to input, with focus now directed to messages to and from internal publics. While the ninth change is among the most fully established megatrends affecting public relations: the evolution from "fire fighters to fire preventors." Preventive public relations is now the widely held ideal among practitioners. All of these trends have helped to create the tenth megatrend--the move toward legitimacy. Public relations is now being recognized as a legitimate field of study. (HOD)
Speech Writing A Major Public Relations Activity? by Otis W Baskin( Book )

1 edition published in 1974 in English and held by 2 WorldCat member libraries worldwide

The magnitude and importance of nonpolitical speech ghostwriting as a public relations activity was investigated. Corporate public relations departments and public relations counseling firms with more than five members that are listed in the directory of the Public Relations Society of America received a questionnaire asking seven questions about their speech writing duties. Returned questionnaires were divided into corporate departments and counseling firms, and percentages of responses for each item were calculated. The results indicated that speech ghostwriting is an important function of most public relations organizations. Even though most of the speech specialists seem to be employed in corporate departments, the counseling firms indicated that more than half of their writers work on more than five speeches per year. These data indicate that those who seek jobs in the public relations profession would find a knowledge of speechwriting advantageous. (TO)
Public Relations by Dan Lattimore( )

1 edition published in 2011 in English and held by 1 WorldCat member library worldwide

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students
Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services by Otis W Baskin( )

1 edition published in 2010 in Undetermined and held by 1 WorldCat member library worldwide

Challenges of the information by Clement Bezold( Visual )

1 edition published in 1990 in English and held by 1 WorldCat member library worldwide

Dr. Clement Bezold's topic deals with thinking about the future and the forecasting of information. After presenting what technology may be like in the 21st century he challenged ASU West to invent 21st century education and provide the vision to implement it
 
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Public relations : the profession and the practice
Covers
Effective leadership in the family businessLetting go : preparing yourself to relinquish control of the family business
Alternative Names
Baskin, Otis W.

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