WorldCat Identities

Grönroos, Christian 1947-

Overview
Works: 174 works in 465 publications in 8 languages and 2,367 library holdings
Genres: Academic theses 
Roles: Author, Other, Creator, Editor
Classifications: HD9980.5, 658.8
Publication Timeline
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Most widely held works about Christian Grönroos
 
Most widely held works by Christian Grönroos
Service management and marketing : managing the moments of truth in service competition by Christian Grönroos( Book )

81 editions published between 1990 and 2016 in 7 languages and held by 1,077 WorldCat member libraries worldwide

Examines the new rules of service competition that all firms must master if they are to survive
Service management and marketing : a customer relationship management approach by Christian Grönroos( Book )

14 editions published between 2000 and 2005 in English and held by 314 WorldCat member libraries worldwide

In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service
In search of a new logic for marketing : foundations of contemporary theory by Christian Grönroos( Book )

13 editions published in 2007 in English and held by 205 WorldCat member libraries worldwide

"In Search of a New Logic for Marketing is a unique collection of journal articles, illustrating 30 years of Christian Gronroos' research into service marketing and its extensions into relationship marketing. Christian Gronroos portrays the reasons for his search and how it all began. He depicts the difficulties he encountered as a student who challenged the established truths."--book jacket
Strategic management and marketing in the service sector by Christian Grönroos( Book )

24 editions published between 1983 and 1991 in English and Undetermined and held by 183 WorldCat member libraries worldwide

Management e marketing dei servizi by Christian Grönroos( Book )

7 editions published between 1994 and 2009 in Italian and held by 33 WorldCat member libraries worldwide

Strategic management and marketing in the service sector by Christian Grönroos( Book )

2 editions published in 1982 in English and held by 22 WorldCat member libraries worldwide

Ekonomi och marknadsföring : festskrift till Gösta Mickwitz = Economics and marketing : essays in honour of Gösta Mickwitz by Gösta Mickwitz( Book )

7 editions published between 1992 and 1996 in Swedish and English and held by 21 WorldCat member libraries worldwide

Fu wu ye guan li yu xing xiao by Ge en ruo si( Book )

1 edition published in 2005 in Chinese and held by 19 WorldCat member libraries worldwide

Marknadsföring i tjänsteföretag by Christian Grönroos( Book )

13 editions published between 1983 and 2009 in Swedish and held by 19 WorldCat member libraries worldwide

Legends in marketing by Christian Grönroos( Book )

17 editions published in 2013 in English and held by 17 WorldCat member libraries worldwide

Service marketing - Nordic School perspectives( Book )

8 editions published in 1985 in English and Undetermined and held by 16 WorldCat member libraries worldwide

Management e marketing dei servizi : un approccio al management dei rapporti con la clientela by Christian Grönroos( Book )

4 editions published between 2002 and 2008 in Italian and held by 16 WorldCat member libraries worldwide

Fu wu xing xiao yu guan li by Gelunluosi( Book )

1 edition published in 2009 in Chinese and held by 15 WorldCat member libraries worldwide

Marknadsföring av tjänster : en studie av marknadsföringsfunktionen i tjänsteföretag by Christian Grönroos( Book )

8 editions published between 1979 and 1981 in Swedish and Undetermined and held by 14 WorldCat member libraries worldwide

Service management i den offentliga sektorn by Christian Grönroos( Book )

6 editions published between 1988 and 1994 in Swedish and Undetermined and held by 13 WorldCat member libraries worldwide

Vejen til bedre tjenesteydelser : For private - det offentlige og organisationer by Christian Grönroos( Book )

7 editions published between 1983 and 1986 in 3 languages and held by 13 WorldCat member libraries worldwide

The nature of service marketing by Christian Grönroos( Book )

3 editions published in 1978 in English and Swedish and held by 8 WorldCat member libraries worldwide

Service-oriented international marketing strategies : an overview by Christian Grönroos( Book )

3 editions published in 1979 in English and held by 8 WorldCat member libraries worldwide

Developing the service offering : a source of competitive advantage by Christian Grönroos( Book )

5 editions published in 1987 in English and held by 8 WorldCat member libraries worldwide

Service management and marketing : managing customer relationships for service and manufacturing firms by Christian Grönroos( Book )

1 edition published in 2000 in English and held by 8 WorldCat member libraries worldwide

In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service
 
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Service management and marketing : managing the moments of truth in service competition
Covers
Service management and marketing : a customer relationship management approachIn search of a new logic for marketing : foundations of contemporary theoryLegends in marketingService management and marketing : managing customer relationships for service and manufacturing firmsChristian Grönroos
Alternative Names
Christian Grönroos Finnish academic

Christian Grönroos Fins bedrijfskundige

Christian Grönroos scoláire Fionlannach

Grönroos, C. 1947-

کریستین گرونروس

クリスチャン・グレンルース

グルンルース, C.

グルンルース, クリスチャン

Languages