WorldCat Identities

Converse, Paul D. (Paul Dulaney) 1889-1968

Overview
Works: 65 works in 278 publications in 3 languages and 2,800 library holdings
Genres: Conference papers and proceedings  Graphic novels 
Roles: Author
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works about Paul D Converse
 
Most widely held works by Paul D Converse
Elements of marketing by Paul D Converse( Book )

101 editions published between 1930 and 1965 in English and held by 1,136 WorldCat member libraries worldwide

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt by American Marketing Association( Book )

1 edition published in 1979 in English and held by 239 WorldCat member libraries worldwide

Marketing methods and policies by Paul D Converse( Book )

28 editions published between 1921 and 2012 in English and held by 225 WorldCat member libraries worldwide

The beginning of marketing thought in the United States with reminiscences of some of the pioneer marketing scholars by Paul D Converse( Book )

6 editions published between 1959 and 1985 in English and Japanese and held by 147 WorldCat member libraries worldwide

While people have thought about the process of marketing ever since barter began among primitive people, the term "marketing thought" is used here to denote the written thought about marketing as a separate part or concept of business or the economic system. -- Preface
Introduction to marketing; principles of wholesale and retail distribution by Paul D Converse( Book )

8 editions published between 1948 and 2013 in English and held by 134 WorldCat member libraries worldwide

INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one . cannot properly understand retailing without some knowledge mar ket economics and wholesaling. Students will understand ptail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun. Paul D. Converse Fred M. Jones. Contents include: I. Introduction 1. THE MEANING AND SCOPE OF MARKETING 3 2. THE PHYSICAL HANDLING OF GOODS 21 3. MIDDLEMEN, TRADE CHANNELS, AND COMMODITIES 38 THE CONSUMER 54 II. Wholesale Marketing A. Organizations 5. COMMISSION MERCHANTS, BROKERS, AND AUCTIONS 75 WHOLESALE MERCHANT 87 TTHE MANUFACTURER AND HIS OUTLETS 101 B. Commodities 8. THE AGRICULTURAL MARKETING PROBLEM 125 9. THE MARKETING OF GRAIN 143 10. THE MARKETING OF COTTON l6l 11. THE MARKETING OF INDUSTRIAL GOODS 174 III. Retail Marketing A. Organizations INDEPENDENT RETAILER 191 xtf THE CHAIN STORE 2Og Xi, THE DEPARTMENT STORE 223 15. THE CONSUMER COOPERATIVE MOVEMENT 237 Vli viii CONTENTS B. Starting a Retail Store 16. BECOMING AN OWNER OF A RETAIL STORE 857 17. THE IMPORTANCE OF STORE LOCATION 371 18. SELECTING, TRAINING, AND SUPERVISING EMPLOYEES 86 C. Buying and Pricing 19. BUYING WHAT, WHEN, AND HOW MUCH TO BUY 303 20. BUYING WHERE AND HOW TO BUY 319 21. THE PROBLEM OF PRICING 335 D. Selling LES PROMOTION WHAT IT is 359 EFFECTIVE ADVERTISING 373, WINDOW DISPLAY 389 STOCK ARRANGEMENT AND DISPLAY 403 THE ESSENCE OF SALESMANSHIP 417 E. Finance and Control 27. THE EXTENSION OF CREDIT 437 28. RECORD KEEPING 460 29. TAX RECORDS AND REPORTS 481 STOCK CONTROL AND STOCK TURNOVER 494 MERCHANDISING EFFICIENCY 508 32. THE PROBLEM OF INSURANCE 525 33. PROFITS AND FAILURES 545 IV. The Control of Marketing 34. THE REGULATION OF COMPETITION 563 35. MARKETING COST AND EFFICIENCY 577 Index 595 I. Introduction: The Meaning and Scope of Marketing JL ISTRIBUTION, or marketing is the most important part of business. Most business concerns can produce many more goods than they can sell at a profit. Give us sales is the common cry of businessmen, and huge sums are spent on ad vertising and salesmanship. Whatever can be sold can be made. The big problem is distribution. Such statements are common and may be accepted as generally true in normal times. This condition has not always existed. Up until compara tively recent times, the big task of the race was to produce enough goods food, clothing, and shelterto satisfy its needs. During the past 150 years the problem has been altered by the use of labor-saving machinery by the discoveries and inventions of chemistry, agriculture, physics, and engineering and by the development of scientific management and accounting. The development of the natural sciences and the arts of physics, entomology, geology, chemistry, management, and en gineering has given us much new knowledge which has enabled us to increase greatly the output of goods and to reduce the costs of production. The result is that usually we are able to produce many more goods than the consumers are able to buy at the prevailing prices. Hence businessmen and farmers have become greatly interested in distribution
Essentials of distribution by Paul D Converse( Book )

18 editions published between 1936 and 1947 in English and held by 134 WorldCat member libraries worldwide

Selling policies by Paul D Converse( Book )

11 editions published between 1927 and 1985 in English and Undetermined and held by 128 WorldCat member libraries worldwide

Fifty years of marketing in retrospect by Paul D Converse( Book )

7 editions published between 1959 and 1986 in English and Japanese and held by 115 WorldCat member libraries worldwide

This is the story of business and particularly of market distribution as I have seen it and as I have studied it. As one grows up he sees and remembers many things. The conditions he finds he takes to be the established and accepted methods of living and doing business. It is not until later when he talks to other people, reads books, or studies history that he finds that many of the devices and many of the methods of doing things which he accepted as long established were in reality relatively new. -- Introduction
The beginning of marketing thought in the United States and Fifty years of marketing in retrospect by Paul D Converse( Book )

4 editions published in 1978 in English and held by 115 WorldCat member libraries worldwide

Establishing and operating a hardware store by United States( Book )

2 editions published in 1946 in English and held by 59 WorldCat member libraries worldwide

Business mortality of Illinois retail stores from 1925 to 1930 by Paul D Converse( Book )

3 editions published in 1932 in English and held by 50 WorldCat member libraries worldwide

Consumer buying habits in selected south central Illinois communities by Paul D Converse( Book )

2 editions published in 1948 in English and held by 48 WorldCat member libraries worldwide

A study of retail trade areas in east central Illinois by Paul D Converse( Book )

3 editions published in 1943 in English and held by 44 WorldCat member libraries worldwide

Retail trade areas in Illinois by Paul D Converse( Book )

2 editions published in 1946 in English and held by 43 WorldCat member libraries worldwide

Should I start my own business? by Paul D Converse( Book )

6 editions published between 1943 and 1948 in English and held by 29 WorldCat member libraries worldwide

Middlemen; who they are and how they operate by Paul D Converse( )

2 editions published in 1922 in English and held by 24 WorldCat member libraries worldwide

Elementos de mercadotecnia by Paul D Converse( Book )

13 editions published between 1962 and 1978 in Spanish and held by 23 WorldCat member libraries worldwide

County incomes and trade movement in Illinois : a suggested method for estimating incomes of small areas by Paul D Converse( Book )

2 editions published in 1945 in English and held by 11 WorldCat member libraries worldwide

Changes in consumer buying practices resulting from tire and gas rationing by Paul D Converse( Book )

1 edition published in 1943 in English and held by 10 WorldCat member libraries worldwide

Prices and services of chain and department stores in Champaign-Urbana, Illinois by Paul D Converse( )

2 editions published in 1931 in English and held by 7 WorldCat member libraries worldwide

 
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Introduction to marketing; principles of wholesale and retail distribution
Covers
Alternative Names
Converse, Paul D.

Converse Paul D. 1889-1968

Converse, Paul Dulaney.

Converse, Paul Dulaney, 1889-

Converse, Paul Dulaney 1889-1968

Paul Dulaney Converse born:1889 ied:1968 Converse, Paul Dulaney; Converse, Paul Dulaney 1889-1968; Converse, Paul D. 1889-1968; Converse, Paul Delaney; Converse, Paul D.

コンバース, P. D

Languages
English (205)

Spanish (13)

Japanese (4)