WorldCat Identities

Cunningham, Scott M.

Overview
Works: 10 works in 17 publications in 3 languages and 227 library holdings
Roles: Author
Publication Timeline
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Most widely held works by Scott M Cunningham
Studies in the Negro market by Raymond Augustine Bauer( Book )

2 editions published in 1970 in English and held by 112 WorldCat member libraries worldwide

Appraising the economic and social effects of advertising: a review of issues and evidence by Michael R Pearce( Book )

5 editions published in 1971 in English and held by 70 WorldCat member libraries worldwide

Three major aspects of advertising/marketing communications are reviewed comprehensively in this report. Consumer behavior with its associated attitudes and purchasing behavior are discussed in regard to the choices of specific brands within major product categories. The relationship between advertising and the structure of markets is considered by presenting a review of the theories and evidence of the economic effects in this field. Finally, the variety of social issues that arise from concerns about advertising's impact on public values and attitudes are discussed with particular emphasis on the nature of persuasion, taste, and information versus deception. Of particular interest is a section on the effect of advertising on children. (Mc)
Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business by Theodore Levitt( Book )

2 editions published in 1979 in English and held by 30 WorldCat member libraries worldwide

The volunteer soldier: his needs, attitudes and expectations; an analysis of the needs, attitudes and expectations of the enlisted volunteer soldier by Cambridge, Mass Cinecom Corporation( Book )

1 edition published in 1972 in English and held by 6 WorldCat member libraries worldwide

The role of perceived risk in product-related discussion and brand commitment by Scott M Cunningham( Book )

2 editions published in 1965 in English and held by 3 WorldCat member libraries worldwide

Problems in marketing by Milton P Brown( Book )

in Spanish and held by 2 WorldCat member libraries worldwide

Demand; Advertising and personal selling; Selecting channels of distribution; Marketing research; Pricing; Product policy; Marketing programs
The major dimensions of perceived risk by Scott M Cunningham( )

in Italian and held by 1 WorldCat member library worldwide

How far is too far? : new evidence on abortion clinic closures, access, and abortions by Scott Cunningham( Book )

1 edition published in 2017 in English and held by 1 WorldCat member library worldwide

We estimate the effect of Texas HB2, a TRAP law that shuttered nearly half of Texas' abortion clinics in late 2013. After demonstrating that pre-existing trends in abortion rates were unrelated to the changes in access caused by HB2, we implement a difference-in-difference research design to identify the effects of abortion access. Our results suggest a substantial and non-linear effect of distance to abortion services. As the distance to the nearest abortion provider increases from less than 25 miles to 25-50 miles, there is little change in rates of legally induced abortions. But an increase to 50-100 miles reduces legal abortion rates by 16 percent, an increase to 100-200 miles reduces abortion rates by 32 percent, and an increase to 200 or more miles reduces abortion rates by 47 percent. We also introduce a proxy for congestion that predicts additional reductions in abortion rates as fewer clinics serve more women
Perceived risk as a factor in informal consumer communications by Scott M Cunningham( )

in Italian and held by 1 WorldCat member library worldwide

The Volunteer Soldier: His Needs, Attitudes and Expectations( Book )

1 edition published in 1972 in English and held by 1 WorldCat member library worldwide

The report represents the findings of a study conducted during 1971-1972 and was designed to examine the needs and attitudes of the enlisted volunteer who is attracted by the Army
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.55 (from 0.34 for The volunt ... to 0.99 for Perceived ...)

Alternative Names
Cunningham, Scott MacDuffee

Languages