WorldCat Identities

Comstock, George A.

Works: 82 works in 461 publications in 2 languages and 13,534 library holdings
Genres: History  Bibliography 
Roles: Author, Editor, Other
Classifications: HE8700.8, 384.55019
Publication Timeline
Most widely held works about George A Comstock
Most widely held works by George A Comstock
Television and human behavior by George A Comstock( Book )

30 editions published between 1975 and 1978 in English and held by 1,806 WorldCat member libraries worldwide

Studies the impact of television on viewers' habits, activities, and attitudes, examining patterns of viewing, concepts that television imposes on public consciousness, and effects on children, blacks, and the poor
Television in America by George A Comstock( Book )

30 editions published between 1980 and 1991 in English and Undetermined and held by 1,254 WorldCat member libraries worldwide

Television and the American child by George A Comstock( Book )

11 editions published in 1991 in English and held by 979 WorldCat member libraries worldwide

Comstock explores the effects of television viewing on children's daily experience, scholastic achievement, belief and perception formation, consumer behavior, and psychology. He draws on numerous studies to show how American society has changed and will change further as the result of television viewing
Television : what's on, who's watching, and what it means by George A Comstock( Book )

15 editions published between 1999 and 2007 in English and Undetermined and held by 879 WorldCat member libraries worldwide

"Television: What's On, Who's Watching, and What it Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television advertising no longer persuades - it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior."--Jacket
The evolution of American television by George A Comstock( Book )

18 editions published between 1989 and 1999 in English and Chinese and held by 760 WorldCat member libraries worldwide

Television and human behavior : the key studies by George A Comstock( Book )

32 editions published in 1975 in English and Undetermined and held by 546 WorldCat member libraries worldwide

Some 450 studies and other items judged to be of key importance to research on television and human behavior are summarized. For empirical research, each summary presents: (1) principal findings; (2) design and methodology; (3) theory and discussion. For theory, review and nonempirical works, each summary presents: principal conclusions and theory and discussion. The summaries are described as critical annotations because they represent a judgment about the data or, in the case of nonempirical work, about the major thrust, and not a reiteration of stated conclusions. The summaries were rated by a jury of social scientists on the basis of "interest at this time," and their opinions are noted by a system of asterisks. In addition, the summaries are preceded by an analysis of methodological issues and trends within each of the substantive areas covered by the eleven specialized bibliographies. It concluded that many of the apparent disputes about the substantive scientific findings instead represent differences in the way various evaluators collate and analyze evidence, and that debate should be focused on the validity and implications of alternative means of evaluation, instead of on the "rightness" or "wrongness" of the findings. (Author/HB)
Media and the American child by George A Comstock( Book )

22 editions published in 2007 in English and Undetermined and held by 394 WorldCat member libraries worldwide

This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance. In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games. *Presents the most recent research on the media use of young people *Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization *Discusses policy making in the area of children and the media *Focuses on experiences unique to children and adolescents
The psychology of media and politics by George A Comstock( Book )

22 editions published between 2005 and 2007 in English and Undetermined and held by 294 WorldCat member libraries worldwide

"The media have a central role in modern politics in providing the information that individuals use to assess candidates and their platforms. Through selected coverage of poll information, political advertisements and political debates, and the coverage of political candidates, campaigns, and issues, media may influence public opinion." "The Psychology of Media and Politics discusses how this influence may occur and the impact of this influence on an individual's political impressions knowledge, and decisions. The book brings together information from a variety of fields, including communication, psychology, political science and sociology including a discussion of recent political phenomena and the implications for media and politics in the 21st century."--Jacket
Television and children : a review of recent research by George A Comstock( Book )

6 editions published between 1987 and 1990 in English and held by 97 WorldCat member libraries worldwide

This review of recent empirical research on the effects of television on children and teenagers begins by examining the results of two surveys which were conducted to determine the opinions of experts in the field. A brief statement of the findings indicates that experts generally agree that television harms formal scholastic achievement while providing general knowledge; that it has contributed to misperceptions about sex roles, ethnic groups, and politics; that it has increased aggressive behavior; and that it has increased the degree to which children behave as consumers. Empirical evidence is then examined to determine whether or not this evidence supports what the experts say. Seven areas are considered: (1) time use (the time children spend watching television); (2) the viewing experience; (3) knowledge, beliefs, and perceptions (defined as a wide range of cognitions that television may influence among children and teenagers); (4) viewing's impact on violence and sex roles; (5) scholastic achievement; (6) advertising; and (7) behavior (the physical actions and sequences of physical action that arguably could be said to be influenced by television). It is noted that there is a large, if varied, body of empirical evidence now available on this topic which variously supports, qualifies, calls into question, or has little to say about the opinions of the experts. On the whole, it is concluded that, although the research to date is highly informative in many respects, it is only moderately informative about the accuracy of the experts. (There are 249 references.) (Ew)
Effects of television on children : what is the evidence? by George A Comstock( Book )

9 editions published between 1970 and 1975 in English and held by 94 WorldCat member libraries worldwide

Studies and writings on the effects of television on children are reviewed and summarized. Topics are the young people's pattern of exposure to television, the nature of their viewing experience, the way they respond to television, and the direct effects on their values, attitudes and behavior. Research on the influence of television violence on aggressive and anti-social behavior is discussed at length; it is concluded that violent television entertainment increases the probability of subsequent aggressive behavior on the part of children and youth. The question of what, if any, action should be based on these findings is also discussed. (Sk)
Television and its viewers : what social science sees by George A Comstock( Book )

6 editions published in 1976 in English and held by 81 WorldCat member libraries worldwide

In light of procedural problems of the social sciences, what is known about television and human behavior was reviewed. It was found that the relevant literature included over 2,300 items of great variety. From the diversity of information considered, the report focused on specific themes which they included: (1) the role of television in behavior modification; (2) the influence of television on the way people spend their time; (3) the contribution of television to politics; and (4) what the American public thinks of television. It was concluded that television's effects are many, typically minimal in magnitude, but sometimes major in social importance. Extensive references are also included. (Hab)
The evidence on television violence by George A Comstock( Book )

6 editions published in 1976 in English and held by 79 WorldCat member libraries worldwide

To some degree television is the current inheritor of anxiety over the effects of communications from outside the home, and is not alone among mass media in presenting sizeable amounts of violence. However the accessibility, pervasiveness, and very character of television make it the ultimate mass medium, and hence a cause for concern. Television violence is likely to be a continuing phenomenon because it is the product of the medium's response to its competitive environment, and it fits well its particular story telling needs. Experiments have found that the likelihood of aggression is increased by exposure to televised violence, and under certain conditions this likelihood is increased further. However, there is little evidence to support the claim that television violence desensitizes viewers to real life violence. It has been found among adults that heavier viewers consistently perceive a world more in line with that portrayed in television drama than lighter viewers. The evidence on desensitization and fearfulness is too limited to draw broad conclusions. The evidence on aggressiveness is much more extensive but does not in itself support a conclusion of increased anti-social aggression. (Wbc)
Research and the constructive aspects of television in children's lives : a forecast by George A Comstock( Book )

7 editions published between 1970 and 1976 in English and held by 71 WorldCat member libraries worldwide

The future of research on the constructive aspects of television in the lives of children is contingent on the resolution of several challenges. First, philosophical conflicts associated with the premise that manipulation through broadcast policy is justifiable must be resolved. It is not certain that there is general agreement about prosocial goals when they are sought outside the protective concept of education. Also, research on constructive aspects must avoid taking energy and attention away from important investigations of negative effects. The theoretical framework relating research on televised violence to that on prosocial effects must be outlined. Finally, research must be geared to the realities of the broadcast industry. The guidance needed by broadcasters will be provided by research results that concentrate on program elements that can be changed and that have high credibility. The tendency of social science to value the original, postive empirical finding must be restrained, because replication is necessary to provide the necessary credibility, and null findings could be very important. (Author/PF)
The long-range impact of television by George A Comstock( Book )

7 editions published between 1970 and 1976 in English and held by 70 WorldCat member libraries worldwide

Long range effects may be of three varieties: those which are observable in the immediate period subsequent to exposure but are long range because of their continuing repetitive accumulation with each exposure; those which represent the cumulative or delayed impact on individuals of exposure to television; or those which represent the immediate influence of content that emerges with the evolution of the medium. One possible long range effect is to be found in the inference, supported by experimental and field studies, that television violence is a cause of increased aggressiveness on the part of the young. This leads to the speculation that there may be other long-term effects. One of these is a weakening of parental control over information reaching young persons because of the trend toward increased frankness and liberality in the treatment of sensitive topics. Another is the reallocation of time away from other activities in favor of consumption of mass media. A third is the increased influence of the vicarious experience of the mass media, and particularly television, in socialization. (Wbc)
Television and alcohol consumption and abuse by George A Comstock( Book )

5 editions published between 1970 and 1976 in English and held by 69 WorldCat member libraries worldwide

This Statement was prepared at the request of Senator William B. Hathaway, Chairman, Subcommittee on Alcoholism and Narcotics, Committee on Labor and Public Welfare, in connection with hearings March 8 and 11, 1976, on the impact of mass media on the potential abuse of alcohol
Television violence : where the Surgeon General's study leads by George A Comstock( Book )

6 editions published between 1969 and 1972 in English and held by 68 WorldCat member libraries worldwide

Agrees with the Surgeon General's study, which concludes that televised violence causes aggressiveness among children and young people, and proposes as next steps research for policy guidance and policy implementation. Policy guidance research should include (1) validation studies; (2) field studies and panel surveys; and (3) high-priority issues such as (a) social and psychological processes influencing how televised violence affects aggressiveness; (b) mitigating conditions; (c) pro-social effects of televised violence; and (d) pro-social influences of television. Policy studies should include (1) production--the social and economic mechanisms for freeing production from competition that makes violence so attractive; (2) programming--the social and economic dynamics for reducing the utility of violence as a means of gaining audiences attractive to advertisers; and (3) consumer action--social mechanisms by which various concerned publics can learn what they should do, and broadcasters can become more conscious of public needs and dissatisfactions
Priorities for action-oriented psychological studies of television and behavior by George A Comstock( Book )

6 editions published between 1970 and 1977 in English and held by 67 WorldCat member libraries worldwide

Violence and advertising are the most visible of many issues receiving attention in the formulation of policy by govermental agencies, the television industry, and advocacy groups. The role in policy formulation of empirical research that identifies relationships between television viewing, individual thought, and behavior is growing in several areas: (1) television advertising and its influence on children, (2) evaluations of existing regulatory policies and of industry practices, (3) the causal hypothesis of viewing violence and viewer aggressiveness, (4) television's influence on voter decision-making, (5) the function and influence of entertainment in the lives of people, and (6) television's role in the lives of the young in developmental terms. Psychological research in such areas is one means by which we can obtain the knowledge necessary to shape television to the image we seek. (Author/DAG)
Public communication and behavior by George A Comstock( Book )

12 editions published between 1986 and 2013 in English and held by 21 WorldCat member libraries worldwide

Public Communication and Behavior, Volume 2, is devoted to the study of communicatory behavior that has a public or social character. More concretely, it encompasses research and theory designated as """"within a range of disciplines and fields-advertising, child development, education, journalism, political science, sociology, and wherever else such scholarly activity occurs including, of course, social psychology"""". The book opens with a chapter on television exposure as a potential cause of aggression. This is followed by separate chapters on barriers to information flow and the manner in
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Television and the American child
Alternative Names
Comstock, George.

Comstock, George A.

English (240)

Chinese (4)

Television : what's on, who's watching, and what it meansMedia and the American childThe psychology of media and politics