WorldCat Identities

Massy, William F.

Works: 116 works in 351 publications in 2 languages and 9,865 library holdings
Genres: Conference papers and proceedings  Case studies  Bibliographies  Abstracts 
Roles: Author, Editor, Other
Classifications: LB2341, 658.83
Publication Timeline
Most widely held works about William F Massy
Most widely held works by William F Massy
Remaking the American university : market-smart and mission-centered by Robert Zemsky( )

15 editions published between 2005 and 2006 in English and held by 2,168 WorldCat member libraries worldwide

"Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century." "Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson - academic institutions, cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets for the greater public good."--Jacket
Reengineering the university : how to be mission centered, market smart, and margin conscious by William F Massy( )

8 editions published between 2016 and 2017 in English and held by 1,185 WorldCat member libraries worldwide

"Higher education expert William F. Massy's decades as a professor, senior university officer, and consultant have left him with a pasisonate belief in the need for reform in America's traditional universities. In Reengineering the University, he addresses widespread concerns that higher education's costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change.An expert microeconomist, Massy approaches the challenge of reform from a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways.Written for the institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line." -- From the jacket
Purchasing behavior and personal attributes by William F Massy( Book )

16 editions published between 1968 and 1971 in English and Undetermined and held by 789 WorldCat member libraries worldwide

Marketing research and knowledge development : an assessment for marketing management by John G Myers( Book )

12 editions published in 1980 in English and held by 508 WorldCat member libraries worldwide

Stochastic models of buying behavior by William F Massy( Book )

11 editions published in 1970 in English and held by 484 WorldCat member libraries worldwide

Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM
Measuring institutional performance in higher education by Joel W Meyerson( Book )

7 editions published between 1993 and 1994 in English and Undetermined and held by 418 WorldCat member libraries worldwide

How can colleges and universities determine if they are doing enough to meet the challenges of change and intensified scrutiny in the 1990s? This book outlines the tools that more and more institutions in higher education are adopting from current business practice to cope with the academic, financial, and management issues they face: benchmarking to assess school performance versus "competing" colleges and universities; "reengineering" to shape an efficient, flexible school for the future; goal-setting to assure clarity of mission and accountability throughout the institution; accounting differently to demystify higher education fund reports; and jump-starting the management process to make critical decisions quickly and early enough to gain faculty, trustee, and student buy-in. Not the traditional blend of terms or methods for thinking about higher education and how it is governed - but these are not traditional times for colleges and universities. Measuring Institutional Performance in Higher Education draws on the best corporate experience to give colleges and universities solid, practical ways to improve their performance
Planning models for colleges and universities by David S Hopkins( Book )

10 editions published in 1981 in English and held by 403 WorldCat member libraries worldwide

Drawing on the authors' extensive experience at Stanford University as well as the work of others, this book offers the first systematic approach to fiscal and human resource planning at colleges and universities. It shows how decision models can and should become an integral part of the planning process. The uses and misuses of planning models in general and the principles and methodologies for developing them are discussed. Specific models useful at Stanford and elsewhere are described that have covered such problems as: medium- and long-range forecasting; estimating resource requirements and variable costs of programs; financial equilibrium; faculty appointment, promotion, and retirement policies; enrollment prediction; and applying value judgments to financial alternatives. The final chapter discusses the applicability of the Stanford-based planning models to other schools. Extensive tables appear throughout. Included in the 12 appendices are: other modeling projects at Stanford; a budget model for need-based financial aid programs; matrix calculation of final allocation coefficients; a brief technical description of the Stanford Investment Simulator; computer printout from a sample session with the University Planning Model; and a case study from the University of Northern California. (Lb)
Market segmentation by Ronald Edward Frank( Book )

8 editions published between 1970 and 1972 in English and Undetermined and held by 384 WorldCat member libraries worldwide

An econometric approach to a marketing decision model by Ronald Edward Frank( Book )

11 editions published in 1971 in English and held by 334 WorldCat member libraries worldwide

Marketing management by Harper W Boyd( Book )

17 editions published in 1972 in 3 languages and held by 320 WorldCat member libraries worldwide

Resource allocation in higher education( Book )

8 editions published in 1996 in English and held by 305 WorldCat member libraries worldwide

Beginning with the economic theory of nonprofits, the essays examine current budgeting systems in both theoretical and practical terms. Resource allocation systems from other domains, such as health care, are explored for relevant insights. Throughout, decentralization remains a major theme. Topics range from the eminently practical - how to establish a global accounting system or choose an endowment spending rate - to the more abstract - the theory of how various nonprofit enterprises balance academic values against market pressures. The volume ends by proposing value responsibility budgeting, which offers institutions a potentially better way of pursuing their academic values while remaining responsive to market pressures
Honoring the trust : quality and cost containment in higher education by William F Massy( Book )

9 editions published between 2003 and 2007 in English and held by 297 WorldCat member libraries worldwide

"Honoring the trust achieves three major goals: 1) to describe and document the problems facing today's colleges and universities, 2) to offer a vision of what the solutions to these problems will look like, and 3) to provide practical guidance for those who would be change agents or drivers of change."--Page 2 of cover
Strategic indicators for higher education : improving performance by Barbara E Taylor( Book )

3 editions published in 1993 in English and held by 273 WorldCat member libraries worldwide

Strategic indicators for higher education, 1996 by Barbara E Taylor( Book )

5 editions published in 1996 in English and held by 226 WorldCat member libraries worldwide

Higher education continues to face one of the most challenging environments in history. Colleges and universities are under intense pressure to restructure and reform. Critics believe that the enterprise is inefficient and wasteful. Costs are rising and many families are finding it difficult to afford college. Institutions find that they must become strategically focused in response to the myriad of challenges. They must define a vision, set goals, balance current and future needs, and monitor institutional performance. As a policy maker, you need a clear and timely picture of current and future trends in order to make informed and effective decisions that will improve your institution's performance. More that just facts and figures, Strategic Indicators explains (in detailed yet plain language) the significance of each indicator, provides a concise and straightforward interpretation of the results, and presents a set of questions to help you assess and improve your institution
Academic quality work : a handbook for improvement by William F Massy( Book )

5 editions published in 2007 in English and held by 222 WorldCat member libraries worldwide

"Academic Quality Work is aimed at change agents - provosts, deans, department chairs, academic senate members, and faculty - and sponsors of quality improvement, such as trustees, foundation leaders, and legislatures. This book provides 1) the conceptual tools needed to apply audit in any academic setting, 2) materials for orientation and training, 3) examples of self-study and audit reports, and 4) testimonials from faculty."--Jacket
Planning in marketing; a selected bibliography by William F Massy( Book )

11 editions published between 1961 and 1963 in English and Undetermined and held by 213 WorldCat member libraries worldwide

Strategy and finance in higher education( Book )

3 editions published in 1992 in English and held by 204 WorldCat member libraries worldwide

Resource management for colleges and universities by William F Massy( )

4 editions published in 2020 in English and Undetermined and held by 160 WorldCat member libraries worldwide

"This is a professional title about financing operations at institutions of higher education. The author describes how universities are now using comprehensive activity-based models to understand their teaching and research revenues, costs, margins, and operating details, and he explains how to predict the results of enrollment and other changes as needed in budget planning. He presents detailed narratives about how the new models are being used to inform major university decisions"--
Revitalizing higher education( Book )

2 editions published in 1995 in English and held by 158 WorldCat member libraries worldwide

The PhD factory : training and employment of science and engineering doctorates in the United States by Charles A Goldman( Book )

3 editions published in 2001 in English and held by 121 WorldCat member libraries worldwide

Based on new research exploring the training and employment of science and engineering PhDs in the United States, this book predicts that with constant future resources and with constant domestic employment outside academe, academic departments will produce an average 20% to 24% annual excess of new Ph. D.s over employment opportunities. The models show that expanding university research and education will make the imbalance worse over the long run. These arguments are advanced in these chapters: (1) "The National Investment in PhDs"; (2) "The System of Training and Employing PhDs"; (3) "The Employment Gap for PhD Scientists and Engineers"; (4) "Production of Teaching and Research in Departments"; (5) "Student Attainment of the PhD"; (6) "Faculty Career Patterns"; (7) "Conclusions about the Academic System"; (8) "Modeling the Employment Gap for PhD Scientists and Engineers"; (9) "Modeling Production of Teaching and Research in Departments"; (10) "Modeling Student Attainment of the PhD"; (11) "Modeling Faculty Career Patterns"; and (12) "Future Directions in Research." An appendix discusses the treatment of departments in the modeling. (Contains 35 tables, 27 figures, and 36 references.) (Sld)
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Audience Level
Audience Level
  Kids General Special  
Audience level: 0.31 (from 0.06 for Remaking t ... to 0.77 for Planning i ...)

Remaking the American university : market-smart and mission-centered
Resource allocation in higher educationHonoring the trust : quality and cost containment in higher educationAcademic quality work : a handbook for improvementThe PhD factory : training and employment of science and engineering doctorates in the United States
Alternative Names
Massy, William F.

English (162)

Frisian (1)