WorldCat Identities

Pras, Bernard

Overview
Works: 45 works in 112 publications in 2 languages and 1,252 library holdings
Genres: Conference papers and proceedings  Academic theses 
Roles: Author, Editor, Publishing director, Thesis advisor, Opponent, 956
Classifications: HF5415.2, 658.83
Publication Timeline
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Most widely held works by Bernard Pras
Market : études et recherches en marketing by Yves Evrard( Book )

20 editions published between 1993 and 2009 in French and held by 297 WorldCat member libraries worldwide

Research traditions in marketing by Gilles Laurent( Book )

17 editions published between 1993 and 1999 in English and held by 259 WorldCat member libraries worldwide

This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has been paid to represent a balance of European and North American scholarship in both quantitative and qualitative research traditions. The book is organized into quantitative and qualitative parts. The quantitative articles include such topics as marketing models, econometrics, productivity in marketing, diffusion of innovation and industrial marketing; the qualitative articles include consumer behavior, industrial marketing and industrial marketing networks, and perspectives on marketing from other sciences
Market fondements et méthodes des recherches en marketing by Yves Evrard( Book )

2 editions published in 2009 in French and held by 128 WorldCat member libraries worldwide

Faire de la recherche en marketing?( Book )

3 editions published in 1999 in French and held by 82 WorldCat member libraries worldwide

La Firme multinationale face au risque by Bernard Pras( Book )

9 editions published in 1980 in French and held by 75 WorldCat member libraries worldwide

Les Euro-PMI( Book )

6 editions published in 1995 in French and held by 73 WorldCat member libraries worldwide

Management by Etats généraux du management( Book )

3 editions published in 2009 in French and held by 72 WorldCat member libraries worldwide

Comportement de l'acheteur by Bernard Pras( Book )

6 editions published in 1981 in French and held by 69 WorldCat member libraries worldwide

Management by États généraux du management( Book )

1 edition published in 2009 in French and held by 64 WorldCat member libraries worldwide

La Gestion des compétences : études de cas commentées by François Beaujolin( Book )

1 edition published in 2005 in French and held by 25 WorldCat member libraries worldwide

Quels sont les outils et les méthodes permettant d'adapter en permanence les compétences des salariés aux changements organisationnels, stratégiques et technologiques des entreprises ? Les études de cas menées dans cet ouvrage exposent des démarches réelles, expérimentées dans ce domaine par diverses entreprises (grandes entreprises, entreprises réseau, PME... ) dans différents secteurs (textile, automobile, agroalimentaire, sidérurgie, logement social... )
Connexion, base de données PMI stratégie, exportation, innovation by Bernard Pras( Book )

in French and held by 10 WorldCat member libraries worldwide

Du papier pour l'éternité : l'avenir du papier permanent en France by Bernard Pras( Book )

1 edition published in 1990 in French and held by 7 WorldCat member libraries worldwide

La recherche en sciences de gestion : développement et perspectives en France dans les années 80 : actes du colloque, 15 et 16 novembre 1984 by Institut de socio-économie des entreprises et des organisations (France)( Book )

1 edition published in 1985 in French and held by 5 WorldCat member libraries worldwide

Les facteurs explicatifs de la décision d'exporter en PMI rôle de l'attitude du dirigeant envers le risque by Elyette Roux( Book )

1 edition published in 1991 in French and held by 4 WorldCat member libraries worldwide

This thesis tests the relative predictive power of individual, firm and environnen tal variables on export decision making process of small and medium siled industries. The central hypothesis istnat individual variables are better predictors for classifiying firms anong exporters versus non-exporters. It test also the relation ships between manauer's attitude towards risk and other alreadu mentionned variables. The research is based on a questionnaire and answers of 1211 small and medium siled industries located in val d'oise and yvelines
Impact du marketing promotionnel des distributeurs sur le choix du point de vente et rôle modérateur de variables individuelles by Pierre Volle( Book )

2 editions published in 1996 in French and held by 3 WorldCat member libraries worldwide

Une approche econometrique est combinee avec une approche psychologique afin de mesurer puis d'expliquer au niveau individuel l'impact du marketing promotionnel des distributeurs (prospectus, radio, affichage) sur le choix des grandes surfaces. La methodologie consiste a mettre en oeuvre un modele de choix multinomial logit comprenant des variables explicatives declarees (implication envers le magasinage, attitude envers l'achat de produits en promotion, recherche d'information, reactivite promotionnelle), des variables comportementales (fidelite au point de vente) et des variables socio-demographiques. Les donnees d'un panel individuel sont utilisees en conjonction avec les variables declarees par questionnaire et permettent de mettre en evidence l'inertie des comportements de choix, en particulier le role central de la fidelite. Symetriquement, la recherche montre que l'impact a court terme des variables d'action du distributeur est significatif mais faible, y compris aupres des consommateurs qui se declarent pourtant reactifs au marketing promotionnel. Si certaines variables individuelles permettent d'expliquer le comportement declare (i.e. La reactivite promotionnelle), elles ne permettent pas, toutefois, d'expliquer d'une maniere satisfaisante les comportements observes. La recherche presente finalement plusieurs limites, en particulier la prise en compte non systematique des relations entre variables explicatives individuelles et l'etude des seuls effets a court terme
Mesures de la diversification des grandes entreprises : une comparaison d'indices by Bernard Pras( Book )

4 editions published in 1991 in French and English and held by 3 WorldCat member libraries worldwide

La première rencontre mémorable entre un consommateur et une marque by Florence Benoit-Moreau( Book )

2 editions published in 2008 in French and held by 3 WorldCat member libraries worldwide

This doctoral research defines and explores the first memorable encounter between a consumer and a brand. The present research relies on two theoretical roots: multidisciplinary research works about the first encounter, as well as research from the consumer-brand relationship paradigm. Then, Study 1 offers an empirical exploration of the phenomenon, based on a phenomenological qualitative enquiry using different methods of analysis (life story analysis, factorial analysis of correspondence). A general pattern of the first memorable encounter is then developed. Studies 2 and 3 quantitatively investigate part of the pattern. Study 2 tests the antecedents and facets of the encounter's memorability using a critical incident technique. Study 3 tests the effect of encounters configurations thanks to an experimental design. Several results are discussed: the comprehension of encounters configurations as well as individual patterns of encounter, the definition of a memorable encounter and its two facets (object-driven memorability and context-driven memorability), its antecedents and consequences
30 ans déjà !( Book )

2 editions published in 2005 in French and held by 3 WorldCat member libraries worldwide

Le comportement et la performance à l'exportation des entreprises des pays en voie de développement un essai d'explication by Mohamed Ali Ababou( Book )

1 edition published in 1987 in French and held by 2 WorldCat member libraries worldwide

The only way to understand the international behavior of firms is to consider its interaction with the environment of the country or of the industry. So we shall research, on the case of the developing countries, the basic principles which do not vary whatever the country or the industry, and the effect of the environment on these principles. The first axis of the synthesis of the results obtained consists of the enlightening of the conditions of action of certain variables which have already been used in the developed countries. Four of these variables (size of firms, exporting experience and effort, market strategy) have all, in a universal way, a noticeable effect on the export performance. The second axis in the results is the discovery of certain determinants of the export performance which are specific to the developing countries environment. The pressure of the local market is revealed as a primary stimulus for export success. The International Life Cycle, as represented by the product sophistication, seems to explain exports towards less developed countries without reference to the absolute level of development of the countries studied. The foreign control of the firm results in export restraints. When the product or the technology are sophisticated, International Sub-Contracting allows a higher level of exports, but might be detrimental in the long run. In the reverse situation, international Sub-Contracting acts as a curb to export development. Market diversification appears as the only likely dimension of the internationalization process of the developing countries firms. The study of the determinants of export performance has resulted in implications for the management of the exporting firms, for export promotion policy, and for theoretical research
Analyse du territoire de compatibilité marque-enseigne le cas de l'extension du circuit de distribution de marques sélectives vers des enseignes de grande distribution et de vente par correspondance by Lydiane Huvé-Nabec( Book )

1 edition published in 2001 in French and held by 2 WorldCat member libraries worldwide

L'extension du circuit de distribution d'une marque sélective vers une nouvelle enseigne de distribution (dans laquelle elle n'était pas jusqu'alors commercialisée) se traduit par la formation d'un " nouveau couple marque-enseigne ". Sa performance constitue un enjeu stratégique à la fois pour le producteur et le distributeur. L'objectif de cette recherche était d'en analyser les conséquences et les antécédents. Dans une démarche hypothético-déductive, une analyse théorique de la problématique s'appuyant sur les travaux de Keller (1993) a été réalisée. Au niveau empirique, un plan d'expérience a permis d'analyser l'extension du circuit de distribution sélectif de deux marques de vêtements vers des enseignes de grande distribution et de VPC. On constate que le nouveau couple peut engendrer un impact significatif sur la position perceptuelle de la marque et sur celle de l'enseigne du point de vue du consommateur. La performance du nouveau couple marque-enseigne dépend également de la relation perceptuelle entre la marque et l'enseigne, qu'elle soit appréhendée de façon holistique par les jugements de typicalité relatifs à la marque et à l'enseigne ou de façon analytique dans une approche multi-attributs basée sur les associations à la marque et à l'enseigne
 
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Research traditions in marketing
Languages
French (66)

English (18)

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