WorldCat Identities

Pras, Bernard

Overview
Works: 64 works in 125 publications in 2 languages and 1,333 library holdings
Genres: Conference proceedings 
Roles: Editor, Publishing director
Classifications: HF5415.2, 658.83
Publication Timeline
Key
Publications about  Bernard Pras Publications about Bernard Pras
Publications by  Bernard Pras Publications by Bernard Pras
Most widely held works by Bernard Pras
Market : études et recherches en marketing by Yves Evrard ( Book )
17 editions published between 1993 and 2009 in French and held by 303 WorldCat member libraries worldwide
Research traditions in marketing by Gilles Laurent ( Book )
15 editions published between 1993 and 1997 in English and held by 262 WorldCat member libraries worldwide
This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has been paid to represent a balance of European and North American scholarship in both quantitative and qualitative research traditions. The book is organized into quantitative and qualitative parts. The quantitative articles include such topics as marketing models, econometrics, productivity in marketing, diffusion of innovation and industrial marketing; the qualitative articles include consumer behavior, industrial marketing and industrial marketing networks, and perspectives on marketing from other sciences
Market fondements et méthodes des recherches en marketing by Yves Evrard ( Book )
1 edition published in 2009 in French and held by 118 WorldCat member libraries worldwide
Faire de la recherche en marketing ? ( Book )
2 editions published in 1999 in French and held by 78 WorldCat member libraries worldwide
Les Euro-PMI ( Book )
5 editions published in 1995 in French and held by 72 WorldCat member libraries worldwide
La Firme multinationale face au risque by Bernard Pras ( Book )
8 editions published in 1980 in French and held by 70 WorldCat member libraries worldwide
Comportement de l'acheteur by Bernard Pras ( Book )
4 editions published in 1981 in French and held by 64 WorldCat member libraries worldwide
Management by États généraux du management ( Book )
1 edition published in 2009 in French and held by 62 WorldCat member libraries worldwide
Management by États généraux du management ( Book )
1 edition published in 2009 in French and held by 62 WorldCat member libraries worldwide
Du papier pour l'éternité l'avenir du papier permanent en France by Centre de recherche Dauphine marketing transport prospective ( Book )
1 edition published in 1990 in French and held by 55 WorldCat member libraries worldwide
Du papier pour l'éternité : l'avenir du papier permanent en France by Bernard Pras ( Book )
5 editions published in 1990 in French and held by 44 WorldCat member libraries worldwide
La Gestion des compétences : études de cas commentées by François Beaujolin ( Book )
1 edition published in 2005 in French and held by 25 WorldCat member libraries worldwide
Quels sont les outils et les méthodes permettant d'adapter en permanence les compétences des salariés aux changements organisationnels, stratégiques et technologiques des entreprises ? Les études de cas menées dans cet ouvrage exposent des démarches réelles, expérimentées dans ce domaine par diverses entreprises (grandes entreprises, entreprises réseau, PME... ) dans différents secteurs (textile, automobile, agroalimentaire, sidérurgie, logement social... )
Connexion, base de données PMI stratégie, exportation, innovation by Bernard Pras ( Book )
in French and held by 11 WorldCat member libraries worldwide
Management et islam dossier ( Book )
2 editions published in 2007 in French and held by 8 WorldCat member libraries worldwide
Management, tensions d'aujourd'hui by Etats généraux du management ( Book )
2 editions published in 2009 in French and held by 8 WorldCat member libraries worldwide
Bernard Pras : "Inventaires" by Christian-Louis Eclimont ( Book )
1 edition published in 2007 in French and held by 6 WorldCat member libraries worldwide
La recherche en sciences de gestion : développement et perspectives en France dans les années 80 : actes du colloque, 15 et 16 novembre 1984 by Institut de socio-économie des entreprises et des organisations (France) ( Book )
1 edition published in 1985 in French and held by 5 WorldCat member libraries worldwide
Les facteurs explicatifs de la décision d'exporter en PMI rôle de l'attitude du dirigeant envers le risque by Elyette Roux ( Book )
1 edition published in 1991 in French and held by 4 WorldCat member libraries worldwide
This thesis tests the relative predictive power of individual, firm and environnen tal variables on export decision making process of small and medium siled industries. The central hypothesis istnat individual variables are better predictors for classifiying firms anong exporters versus non-exporters. It test also the relation ships between manauer's attitude towards risk and other alreadu mentionned variables. The research is based on a questionnaire and answers of 1211 small and medium siled industries located in val d'oise and yvelines
Management : enjeux de demain ( Book )
2 editions published in 2009 in French and held by 3 WorldCat member libraries worldwide
 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.59 (from 0.00 for Management ... to 0.94 for Bernard Pr ...)
Languages
French (57)
English (15)
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