WorldCat Identities

Council for Advancement and Support of Education

Works: 265 works in 375 publications in 2 languages and 5,447 library holdings
Genres: Periodicals  Handbooks and manuals  Conference papers and proceedings  Abstracts 
Roles: Publisher, Other
Classifications: LB2336, 378.02
Publication Timeline
Most widely held works about Council for Advancement and Support of Education
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Most widely held works by Council for Advancement and Support of Education
Educational fund raising : principles and practice( Book )

3 editions published between 1993 and 2002 in English and held by 394 WorldCat member libraries worldwide

These 36 articles cover the full spectrum of educational fund raising and development and offer recent thinking on theory and practice. They also describe the history of the fund raising profession, corporate support, staff training, relations with other university offices, and so on
The campus green : fund raising in higher education by Barbara E Brittingham( Book )

3 editions published in 1990 in English and held by 379 WorldCat member libraries worldwide

This report reviews the research on fund raising in higher education in the United States. It considers such questions as: What are the costs of fund raising? What is known of donor motivation? and What is the connection between successful intercollegiate athletics and successful fund raising? Research findings indicating the consistent association between dollars spent on fund raising and results of fund raising, and the preference of exchange models over models of altruism in understanding donor motivation are noted. The first section of the report looks at the American tradition of private philanthropy by considering annual alumni funds, charitable gifts from business gains and professional fund raising and fund-raiser organizations. Institutional effectiveness, policies, and programs are examined next, and this is followed by a brief consideration of organization and costs in the third section. Donor behavior and motivation are discussed in the fourth section, which takes up the issues of modeling donor behavior and predicting alumni giving donor behavior in relation to tax incentives and economics, the effect on donor behavior of intercollegiate athletics, and corporations and foundations as donors. In the fifth section, ethics and values in fund raising are considered in sub-sections on institutional priorities, sharing information with donors, refusing a gift, and obligations of fund raisers. The final section provides analysis, discusses implications, and offers recommendations. Contains about 200 references. (DB)
Successful fund raising for higher education : the advancement of learning( Book )

1 edition published in 1997 in English and held by 367 WorldCat member libraries worldwide

"This new work is designed to provide advancement professionals with practical advice about effective fund-raising programs currently in place at higher education institutions. It features a series of essays in which university presidents and chief advancement officers share their fund-raising successes in detail. These essays demonstrate the importance of a team effort among the campus chief executive officer, the trustees, and the senior staff officer in charge of the advancement program. The contributors discuss how the advancement function is integrated into an institution's ongoing planning process, as well as the respective roles and responsibilities of the key players in this process. They also share specific facts and statistics about their own advancement programs, including goals, strategies, tactics, and financial statistics."--Jacket
The advancement president and the academy : profiles in institutional leadership( Book )

2 editions published in 1997 in English and held by 260 WorldCat member libraries worldwide

They also offer important insights into the leadership characteristics of an effective advancement president, as well as the overall goals and functions and this position. The Advancement President and the Academy will serve as an important "how-to" guide for those who aspire to positions in university leadership
Currents by Council for Advancement and Support of Education( )

in 3 languages and held by 217 WorldCat member libraries worldwide

Handbook for alumni administration by Charles H Webb( Book )

2 editions published in 1989 in English and held by 182 WorldCat member libraries worldwide

A definitive look at the field of alumni administration is presented, noting that the subject has until now received little attention. The 34 chapters are divided into nine sections: an overview of alumni administration; alumni as an essential resource; people management; budget and records; programming; communications; alumni education programs and services; type of institution; and managing the future. Chapters include the following: "Alumni Relations: a Perspective" (R. Forman); "Alumni Administration as an Integral Part of Higher Education" (J. DiBiaggio); "Alumni Relations" J. Fisher); "Alumni as Advocates for Your Institution" (S. Barrett); "The Role of Alumni in Academe and Governance" (J. Miller); "Alumni as an Essential Resource for Development" (S. Roszell); "Alumni Involvement in Student Recruitment" (M. Bonney); "Alumni and Career Placement" (J. Carter); "Professional Staff Selection and Development" (R. Willemain); "Alumni Association Boards of Directors" (R. Gale); "Alumni Volunteers" (M. Koll); "Budget and Funding Sources" (G. Langer); "Alumni Management Information Systems" (J. Hopson); "'Dear Alumni ... ' Who are These People?" (W. Evitts); "Alumni Clubs" (K. Williams); "Professional School Organizations and Other Constituent Associations" (M. Snyder); "Reunions" (M. Funderburk); "Alumni-in-Residence: Programs for Students" (N. Dysart); "Locating, Organizing, and Developing Minority Constituencies" (R. Carter); "Publications and Periodicals" (A. Beierle); "a Voice for Alumni: The Role of Alumni Research and Surveys in Alumni Relations" (M. Carlson and J. Day); "Using Electronic Communications to Stay in Touch" (K. Rollins and J. Rochlin); "Alumni Continuing Education" (S. Calvert); "Merchandising and Member Services" (W. Rothwell); "Alumni Travel Programs" (C. Lennon); "Alumni Athletic Events" (D. Dotts); "100 Ways to Lose the Battle of Managing the Small College Alumni Office" (M. Gillespie); "Alumni Relations at Two-Year Institutions" (J. Van Houten); "Urban Universities" (D. Dilorio); "Large Alumni Associations" (J. Kinney); "Less is More: Paradoxes of Small College Alumni Administration" N. Whittemore); "Alumni Administration at Independent Schools" (E. Ayres); "Alumni in the Twenty-First Century: The Planning Starts Now" (D. Heinlen and L. Crossley); and "Future Prospects for Alumni Administration" (P. Chewning). Contains 94 references. (Sm)
Institutional image : how to define, improve, market it by Robert Topor( Book )

3 editions published in 1986 in English and held by 165 WorldCat member libraries worldwide

Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The first objective is to create and communicate some positive common image ideas appropriate to all audiences, as well discrete images for different target audiences, including: current and prospective students, faculty, staff, alumni, parents, the media, the community, legislators, and donors. The four ingredients of image building are covered: research, recognition, repetition, and recollection. Also considered are: who should be involved in building an image, positioning an institution among its competition, and implementing a marketing plan? Suggestions to successfully market the institution include: understanding the image evoked by the school's name, and clarifying the hierarchical structure of the school and how each subunit can maintain separate identify while contributing to the parent institution's identity. The college needs to determine whether current staff or outside sources should be engaged to build institutional image. Another factor is building image around the comparative differential advantage of the institution. A glossary and bibliography are included. (Sw)
Writing winning proposals by Judith Mirick Gooch( Book )

2 editions published in 1987 in English and held by 138 WorldCat member libraries worldwide

Guidelines for proposal writers who are seeking foundation or corporate support for colleges or schools cover: conducting effective research; deciding on the contents and its organization; designing a budget that reflects what the project will cost, how the costs will be covered, and how much is being requested; deciding on the format, writing effectively, and preparing the finished project; and following up after the proposal is mailed. The most important element in a proposal is acknowledgement of the fit between the school's needs and the interests of the corporation or foundation. Potential grant makers will likely want information on: the college's problem and proposed solution; why the college is qualified to do it; what is needed (time, money, people); how success will be measured; and why the particular corporation/foundation should fund the project at the school. In addition to covering in detail specifics of writing the proposal, labor-saving devices, such as the dictaphone and computer, are addressed. Four sample budgets, an annotated bibilography, and list of four resource organizations are additional resources. (Sw)
CASE currents by Council for Advancement and Support of Education( )

in English and held by 128 WorldCat member libraries worldwide

Understanding and increasing foundation support( Book )

2 editions published in 1981 in English and held by 124 WorldCat member libraries worldwide

The Successful capital campaign : from planning to victory celebration by H. Gerald Quigg( Book )

5 editions published in 1986 in English and held by 110 WorldCat member libraries worldwide

A collection of 22 chapters on capital campaigns is presented to provide: resource for both veterans and newcomers; technical information for fund-raising professionals and key volunteers; and a record of all aspects of current thinking on the capital campaign. Chapter titles and authors are as follows: "What Is a Capital Campaign in Today's World?" (H. Gerald Quigg); "What Are the Values and Purposes of a Capital Campaign?" (Edward G. Coll, Jr.); "The Long-Range Planning Process" (William L. Pickett); "Before the Campaign Begins: An Internal Audit" (D. Chris Withers); "Fund-Raising Consultants" (H. Sargent Whittier, Jr.); "Testing the Market: The Feasibility Study" (Richard Page Allen); "Prospect Research" (Jan L. Grieff); "Prospect Screening and Evaluation" (Ann W. Caldwell);"The Role of the Board of Trustees" (Henry D. Sharpe, Jr.); "The President's Role in a Capital Campaign" (Edward T. Foote, ii); "Organizing Yourself for Major Gift Success" (William F. Dailey); "The Campaign Case Statement" (Richard D. Chamberlain); "The Campaign Plan" (W. Moffett Kendrick); "Capital Campaign Organization" (Richard F. Seaman); "The Campaign Budget" (Robert B. Rasmussen); "Setting the Campaign Goal" (Nelson C. Lees); "The Campaign Calendar" (F. Mark Whittaker); "Campaign Mechanics" (Scott G. Nichols); "Solicitation Methods and Training" (Sara L. Patton); "Public Relations Support for the Capital Campaign" (Donald R. Perkins); "The Public University Perspective" (Royster C. Hedgepeth); and a conclusion (Paul J. Franz, Jr.). (Sw)
Prospect research : a how to-guide by Bobbie J Strand( Book )

1 edition published in 1986 in English and held by 101 WorldCat member libraries worldwide

Advice on prospect research to help colleges raise more money from major donors is provided in 14 chapters, and 15 sample forms for processing research are appended. The advice covers how to discover prospects' interests and assets, and the potential match of a donor to the college's needs. Chapters address: collecting, organizing, and evaluating research on corporations, foundations, and individuals; writing a research manual; creating a productive research environment; and conducting telephone research. Chapter titles and authors are: "An Introduction to Prospect Research" (Alfred Blum, Jr.); "A Prospectus for Prospect Research" (Emily Pfizenmaier Henderson); "Creating a Productive Research System" (Bobbie J. Strand); "Portrait of a Prospect" (B. Strand); "Finding the Fabulous Few: Why Your Program Needs Sophisticated Research" (E. Henderson); "Evaluating and Analyzing Research" (B. Strand); "Prospect Research on Corporations and Foundations" (Mary Kay Murphy); "Critical Clues in Foundation and Corporate Research" (B. Strand); "Writing a Prospect Research Staff Manual" (Betty Taylor Bright, Bruce William Flessner); "Telephone Research: Strategic Tool in Fund Raising" (M. Murphy); "Managing the Research Process" (B. Strand); "Prospect Management and Tracking" (B. Strand); "The Future Role of the Prospect Researcher" (Marc W. Jaffe); and "Working Tools" (B. Strand). Information on books that should be included in a research library is included, along with an annotated bibliography. (SW)
Communicating university research by Patricia L Alberger( Book )

6 editions published between 1981 and 1985 in English and held by 101 WorldCat member libraries worldwide

Techniques for science writers are outlined in a handbook designed to help research communicators define their field and to understand better the world of the researcher. It is argued that the public appetite for news about science is considerable and that the public's understanding of science would be fostered through collaboration among researchers, writers, editors, and media professionals. Topics discussed include: the national importance of communicating university research, a public view of science and research, agricultural research, the need to communicate scientific background and not just the new, the emphasis on results instead of the problems, medical research, engineering, computers, journalism, controversial science such as alcohol research and nuclear power, literacy in mathematics, language efficiency, the press conference, science writing for newspapers and television, science magazines, the science writers' network, the scientist as newsmaker, and journalistic credibility and institutional interests. Appended supplemental readings include: "Readership and Coverage of Science and Technology in Newspapers and Magazines: Report to the Council for the Advancement of Science Writing" (Sana Siwolop); "Gene Cloning by Press Conference" (Spyros Andreopoulos); and "Science Writers at Work" (Sharon Dunwoody). Annotated reading lists and other resources are appended. (Cc)
Marketing and development for community colleges by G. Jeremiah Ryan( Book )

2 editions published in 1989 in English and held by 95 WorldCat member libraries worldwide

This collection of 23 essays provides an overview of current marketing and resource development practices in community colleges. The first of the five sections in the book, "Organizing for Successful Advancement," contains chapters on "Organization of the Successful Institutional Office," by Nanette J. Smith; "The President and Institutional Advancement," by David Gunning Robinson; "The Modern Chief Advancement Officer," by G. Jeremiah Ryan; and "Ethics and Values in Institutional Advancement," by John R. Hall. Section 2, entitled "Planning for Institutional Effectiveness," contains "Market Research," by Richard Fonte; "Institutional Research," by Webster B. Trammell, and "Strategic Planning," by Byron N. McClenney. Focusing on "Marketing Today's Community College," section 3 contains the following chapters: "The Marketing Plan," by Brice W. Harris; "Creating Image and Identity," by Barbara L. Wilcox and Susan E. Gorski; "Public Relations," by Johanna H. Hudson; "Publications: Making a Lasting Impression," by Marlene Ledbetter; "Advertising," by Robert Lacell; "Marketing and Retention in Enrollment Management," by Steven W. Jones; and "Internal Communications," by William W. Lace. Section 4, "Developing Resources for the Community College," contains "The Development Plan," by Barbara J. Keener; "Private Fund Raising," by Danette L. McNamara; "Foundations," by Kenneth B. Woodbury, Jr.; "Relations with the Corporate Sector," by Marlene W. Camper and others; "Alumni Programs," by Richard J. Pokrass; "Donor Research and Records," by Martha J. Kanagy; "Public Sector Grants," by David B. Canine; "Performance Contracting," by Stephen R. Wise and Jeffrey G. Oliver; and "Government Relations: a Necessity, Not an Option," by G. Jeremiah Ryan. Section 5, compiled by Judy Diane Grace, lists special resources for the advancement professional. (Jmc)
Handbook of institutional advancement( Book )

1 edition published in 2000 in English and held by 94 WorldCat member libraries worldwide

Building bridges : fund raising for deans, faculty, and development officers by Mary Kay Murphy( Book )

1 edition published in 1992 in English and held by 92 WorldCat member libraries worldwide

This publication offers 16 articles by higher education administrators, faculty and development officers on dean and faculty members roles in development work as well as the teamwork and synergy that develop in the best efforts. Following an introduction by George Keller, the articles are as follows: (1) "Institutional Strategic Planning: Setting the Table for Development" by Rick Nahm and Robert Zemsky; (2) "Defining Roles: Deans, Development Officers, and Volunteers" by Linda H. Gerber; (3) "Academic Quality and Resources: Factors Influencing Fund Raising" by James J. Boyle; (4) "Cultivation and the Dean's Role" by Joseph M. Zanetta and Jack R. Borsting; (5) "Building Support through Special Events" by April L. Harris; (6) "Organizing for Fund Raising" by Curtis R. Simic; (7)"Ethics and Attitudes Development" by Frank T. Read; (8) "New Dean--New Opportunities: A Case Study" contributed by the Kenan-Flagler Business School; (9) "Major Individual Gifts" by Bronson C. Davis; (10) "Corporate and Foundation Gifts" by Mary Kay Murphy; (11) "Involving Faculty in Development" by George H. Jones; (12) "Effective Calls and the Art of Asking" by Shirley Anne Peppers; (13) "Major Gift Fund Raising: The Process at Work" by Robert L. Virgil; (14) "The Importance of Stewardship" by Donald G. Myers; (15) "The Deans's Role in Smaller Institutions" by William R. Lowery; and (16) "Health Sciences Fund Raising" by Linda G. Steckley. Most papers include references. (JB)
Educational fund raising and the law by Charles T Bargerstock( Book )

3 editions published in 1984 in English and held by 76 WorldCat member libraries worldwide

The law relating to charitable gifts to schools is described, and fund raising considerations are addressed. The first of four chapters, "Education Fund Raising in the Legal Context," reviews the history of the law of charity over the past 400 years (I.E., law in England during 1500-1800 and law in America during 1800-1900). "The Donor and the Law," covers questions about the propriety of particular types of gifts or trusts and how those questions affect the donor. "The Institution and the Law" deals with propriety questions as they affect the institution. In the last chapter, "Enhancing Fund Raising in the Legal Context," suggestions are made to help fund raisers influence charity legislation and public opinion to promote greater support for their institutions. The following types of charitable gifts are discussed: charitable trusts and bequests, conditional gifts, gifts of real or personal property, subscriptions, and gifts in anticipation of death. Additional topics include: tax policy and the donor, federal and state tax treatment, the charitable foundation, incorporation of charities, gift valuation for tax purposes, regulation of fund solicitation, regulation of fund administration, and charitable trustees. A glossary of legal terms and an extensive bibliography are appended. (Author/SW)
How to write for development : better communication brings bigger dollar results by Henry T Gayley( Book )

3 editions published between 1981 and 1991 in English and held by 73 WorldCat member libraries worldwide

Basic principles of writing for development are examined, along with guidelines and content outlines for writing proposals, annual reports, case statements, fund-raising brochures, annual and deferred giving materials, and development letters. Attention also is directed to the basics of raising money by mail and improving writing skills in general. Before choosing a suitable design for the written request for funds, the following considerations should be addressed: Who will read it? What is desired from the person after reading the request? How does the recipient of the request feel about the project or institution at the present time? What can be said to gain the reader's interest? Why should the reader want to do what is requested? How will the message be presented? Why should the reader want to do what is requested? How will the message be presented? Three possible outlines for writing proposals are considered: the National Science Foundation outline, the CASE Summer Institute (1975) outline, and an outline from Cornell University. It is suggested that annual reports should highlight the institution's major achievement across the widest range possible, and should identify problems and challenges, all in a unified narrative. In case statements, or brochures, colorful language and a glowing tone are important. A comprehensive outline for a case statement, provided by Frantzreb and Pray Associates, is examined. It is suggested that a fundraising brochure should be less grandiose than a case statement. Annual giving letters will be more effective when the following is known about the reader, age (class), gender, reunion or nonreunion year, degree held or major subject, giving record, and institution-related activities. (SW)
Developing an effective major gift program : from managing staff to soliciting gifts by Roy Muir( Book )

3 editions published in 1993 in English and held by 72 WorldCat member libraries worldwide

This publication contains 15 papers concerned with the establishment at colleges and universities of new major gift programs or the improvement of existing programs. The papers, all by development professionals in higher education, are as follows: (1) "An Introduction to the Major Gift Process" (Jon Cosovich); (2) "Strategic Management of a Major Gift Program" (David R. Dunlop); (3) "Developing Major Gift Staff" (Carol L. O'Brien); (4) "Setting Guidelines: Assessing and Directing Major Gift Staff for Optimal Results" (Don Myers); (5) "Prospect Research: Key Methods for Discovering and Targeting Donors" (John Gliha); (6) "Prospect Management: Tracking and Coordinating Information" (Carole W. Karsch); (7) "Prospect Identification and Assessment: Using Prospect Meetings and Peer Review" (Linda J. Marks); (8) "Using Volunteers in the Major Gift Program" (David G. Pond); (9) "Narrowing the Major Gift Market: Principal Gifts" (William F. Dailey, Lucretia L. Martin, and Dennis J. Caplis); (10) "An Effective Model of Principal Gift Program" (William H. Boardman Jr.); (11) "Developing Prospect Strategies" (Marjorie E. Millar); (12) "Factors of Engagement: Using Volunteer Committees and Special Events to Cultivate Donors" (Charlotte B. Heartt); (13) "Asking for Major Gifts" (A.H. "Bud" Edwards and William Outhouse); (14) "Major Gift Case Studies" (James W. Osterholt and Roger A. Meyer); (15) "Stewardship of Major Donors" (William R. Haden). Includes a bibliography of major donor research resources. (Jb)
Attitude and opinion research : why you need it/how to do it by Walter K Lindenmann( Book )

6 editions published between 1977 and 1983 in English and held by 71 WorldCat member libraries worldwide

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Educational fund raising : principles and practice
Successful fund raising for higher education : the advancement of learningThe advancement president and the academy : profiles in institutional leadership
Alternative Names

C.A.S.E. (Council)

C.A.S.E. (Council for Advancement and Support of Education)


CASE (Council)

CASE (Council for Advancement and Support of Education)

Consejo para el Desarrollo y la Cooperación para la Educación

Council for Advancement and Support of Higher Education.

Council for the Advancement and Support of Education