WorldCat Identities

Boyd, Harper W.

Overview
Works: 75 works in 490 publications in 5 languages and 8,053 library holdings
Genres: Case studies 
Roles: Author, Editor, Other
Publication Timeline
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Most widely held works by Harper W Boyd
Marketing research : text and cases by Harper W Boyd( Book )

88 editions published between 1956 and 1991 in 3 languages and held by 1,694 WorldCat member libraries worldwide

Marketing management and administrative action by Steuart Henderson Britt( Book )

54 editions published between 1963 and 1983 in 3 languages and held by 1,045 WorldCat member libraries worldwide

Marketing management casebook by Harper W Boyd( Book )

27 editions published between 1971 and 1984 in English and Undetermined and held by 678 WorldCat member libraries worldwide

Marketing management : a strategic approach by Harper W Boyd( Book )

49 editions published between 1990 and 2008 in 3 languages and held by 668 WorldCat member libraries worldwide

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software
Marketing strategy : planning and implementation by Orville C Walker( Book )

30 editions published between 1992 and 1999 in English and held by 556 WorldCat member libraries worldwide

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship
Promotion: A behavioral view by Harper W Boyd( Book )

11 editions published between 1967 and 1974 in English and Undetermined and held by 436 WorldCat member libraries worldwide

Cases in marketing strategy by Richard M Clewett( Book )

29 editions published between 1958 and 1969 in English and Undetermined and held by 417 WorldCat member libraries worldwide

Contemporary American marketing; readings on the changing market structure by Harper W Boyd( Book )

18 editions published between 1957 and 1963 in English and held by 396 WorldCat member libraries worldwide

Advertising management; selected readings by Harper W Boyd( Book )

11 editions published between 1965 and 1972 in English and Undetermined and held by 334 WorldCat member libraries worldwide

Marketing management by Harper W Boyd( Book )

18 editions published between 1972 and 1990 in 3 languages and held by 326 WorldCat member libraries worldwide

Cases in advertising management by Harper W Boyd( Book )

10 editions published in 1964 in English and Undetermined and held by 302 WorldCat member libraries worldwide

Readings in sales management by Harper W Boyd( Book )

12 editions published in 1970 in English and Undetermined and held by 258 WorldCat member libraries worldwide

Cases in marketing management by Ralph L Westfall( Book )

13 editions published between 1961 and 2012 in English and held by 225 WorldCat member libraries worldwide

Marketing management; cases from the emerging countries by Harper W Boyd( Book )

10 editions published in 1966 in English and held by 211 WorldCat member libraries worldwide

An evaluation of continuous consumer panels as a source of marketing information by Harper W Boyd( Book )

8 editions published in 1960 in English and held by 140 WorldCat member libraries worldwide

Casos en "marketing." by Harper W Boyd( Book )

6 editions published in 1967 in Spanish and Undetermined and held by 49 WorldCat member libraries worldwide

Xing xiao ce lue by Orville C Walker( Book )

2 editions published between 1997 and 2002 in Chinese and held by 31 WorldCat member libraries worldwide

Advertising procedures and practices of agricultural commodity promotion groups by Robert E Frye( Book )

5 editions published in 1962 in English and held by 29 WorldCat member libraries worldwide

Marketing estratégico by Orville C Walker( Book )

2 editions published in 2005 in Spanish and held by 14 WorldCat member libraries worldwide

Las perspectivas orientadas al mercado, base de las estrategias corporativas exitosas, de negocios y de marketing - Decisiones de estrategias corporativa y sus implicaciones de marketing - Estrategias de negocios y sus implicaciones de marketing - Identificación de mercados atractivos - Análisis de la industria y ventaja competitiva - Cómo medir las oportunidades de mercado - Fijación de segmentos atractivos de mercado como objetivo - Diferenciación y posicionamiento - Estrategias de marketing para nuevos entrantes en el mercado - Estrategias para mercados de crecimiento - Estrategias para mercados maduros y declinantes - Estrategias de marketing para la nueva economía - Organización y planeación para la ejecución eficaz - Medición y entrega del desempeño de marketing
Marketing, Management und Organisation by John W Mullins( Book )

3 editions published between 1971 and 2003 in German and English and held by 10 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.49 (from 0.44 for Marketing ... to 0.90 for Marketing, ...)

Marketing strategy : planning and implementation
Alternative Names
Boyd, Harper W.

Boyd, Harper W. Jr

Boyd, Harper White.

Бойд, Х. У 1917- мл

Бойд Х. У. мл. 1917-

ボイド, H. W. Jr

Languages
English (369)

Spanish (13)

German (3)

Chinese (2)

Frisian (1)

Covers
Marketing strategy : planning and implementation