WorldCat Identities

Boyd, Harper W.

Overview
Works: 82 works in 496 publications in 4 languages and 7,976 library holdings
Genres: Case studies 
Roles: Author, Editor, Other
Publication Timeline
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Most widely held works by Harper W Boyd
Marketing research : text and cases by Harper W Boyd( Book )

91 editions published between 1956 and 1991 in 3 languages and held by 1,693 WorldCat member libraries worldwide

Marketing management and administrative action by Steuart Henderson Britt( Book )

53 editions published between 1963 and 1983 in English and Undetermined and held by 1,033 WorldCat member libraries worldwide

Marketing management casebook by Harper W Boyd( Book )

27 editions published between 1971 and 1984 in English and Undetermined and held by 676 WorldCat member libraries worldwide

Marketing strategy : planning and implementation by Orville C Walker( Book )

32 editions published between 1992 and 1999 in English and held by 553 WorldCat member libraries worldwide

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship
Marketing management : a strategic approach by Harper W Boyd( Book )

31 editions published between 1990 and 1998 in English and Undetermined and held by 532 WorldCat member libraries worldwide

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software
Promotion: A behavioral view by Harper W Boyd( Book )

11 editions published between 1967 and 1974 in English and Undetermined and held by 431 WorldCat member libraries worldwide

Cases in marketing strategy by Richard M Clewett( Book )

29 editions published between 1958 and 1969 in English and Undetermined and held by 427 WorldCat member libraries worldwide

Contemporary American marketing; readings on the changing market structure by Harper W Boyd( Book )

18 editions published between 1957 and 1963 in English and held by 398 WorldCat member libraries worldwide

Advertising management; selected readings by Harper W Boyd( Book )

11 editions published between 1965 and 1972 in English and Undetermined and held by 332 WorldCat member libraries worldwide

Marketing management by Harper W Boyd( Book )

18 editions published between 1972 and 1990 in 3 languages and held by 319 WorldCat member libraries worldwide

Cases in advertising management by Harper W Boyd( Book )

10 editions published in 1964 in English and Undetermined and held by 303 WorldCat member libraries worldwide

Readings in sales management by Harper W Boyd( Book )

12 editions published in 1970 in English and Undetermined and held by 259 WorldCat member libraries worldwide

Cases in marketing management by Ralph L Westfall( Book )

13 editions published between 1961 and 2012 in English and held by 238 WorldCat member libraries worldwide

Marketing management; cases from the emerging countries by Harper W Boyd( Book )

10 editions published in 1966 in English and held by 212 WorldCat member libraries worldwide

An evaluation of continuous consumer panels as a source of marketing information by Harper W Boyd( Book )

8 editions published in 1960 in English and held by 154 WorldCat member libraries worldwide

Marketing management : a strategic decision-making approach by John W Mullins( Book )

18 editions published between 2001 and 2008 in 3 languages and held by 150 WorldCat member libraries worldwide

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc
Casos en "marketing." by Harper W Boyd( Book )

6 editions published in 1967 in Spanish and Undetermined and held by 51 WorldCat member libraries worldwide

Xing xiao ce lue by Orville C Walker( Book )

2 editions published between 1997 and 2002 in Chinese and held by 31 WorldCat member libraries worldwide

Advertising procedures and practices of agricultural commodity promotion groups by Robert E Frye( Book )

2 editions published in 1962 in English and held by 28 WorldCat member libraries worldwide

Marketing estratégico by Orville C Walker( Book )

2 editions published in 2005 in Spanish and held by 14 WorldCat member libraries worldwide

Las perspectivas orientadas al mercado, base de las estrategias corporativas exitosas, de negocios y de marketing - Decisiones de estrategias corporativa y sus implicaciones de marketing - Estrategias de negocios y sus implicaciones de marketing - Identificación de mercados atractivos - Análisis de la industria y ventaja competitiva - Cómo medir las oportunidades de mercado - Fijación de segmentos atractivos de mercado como objetivo - Diferenciación y posicionamiento - Estrategias de marketing para nuevos entrantes en el mercado - Estrategias para mercados de crecimiento - Estrategias para mercados maduros y declinantes - Estrategias de marketing para la nueva economía - Organización y planeación para la ejecución eficaz - Medición y entrega del desempeño de marketing
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.49 (from 0.44 for Marketing ... to 0.87 for Xing xiao ...)

Marketing strategy : planning and implementation
Alternative Names
Boyd, Harper W.

Boyd, Harper W. Jr

Boyd, Harper White.

Бойд, Х. У 1917- мл

Бойд Х. У. мл. 1917-

ボイド, H. W. Jr

Languages
English (375)

Spanish (12)

Chinese (2)

Frisian (1)

Covers
Marketing management : a strategic decision-making approach