WorldCat Identities

Schultz, Don E.

Works: 85 works in 411 publications in 7 languages and 10,123 library holdings
Genres: Case studies 
Roles: Author, Editor, Speaker, Author of afterword, colophon, etc., wpr, Interviewee, Author of introduction
Publication Timeline
Most widely held works about Don E Schultz
Most widely held works by Don E Schultz
Strategic advertising campaigns by Don E Schultz( Book )

54 editions published between 1979 and 1996 in 5 languages and held by 1,460 WorldCat member libraries worldwide

Essentials of advertising strategy by Don E Schultz( Book )

29 editions published between 1981 and 1996 in 4 languages and held by 833 WorldCat member libraries worldwide

Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better-- Integrate promotion and communications strategies into an effective marketing plan-- Develop on-target creative approaches and executions-- Evaluate strategies and programs for the entire range of media
Integrated marketing communications by Don E Schultz( Book )

41 editions published between 1992 and 2009 in 3 languages and held by 801 WorldCat member libraries worldwide

"Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing - the fact, that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete - and shows marketers how to get back on track." "The answer lies in customer-focused marketing, a key planning tool that can - in today's diverse, fragmented marketplace - explain the lifestyles, attitudes, and motivations of distinct buyer groups and predict their likely buying behaviors in the future. Schultz, Tannenbaum, and Lauterborn explain how, by beginning with detailed consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches every market segment with a single, unified message." "This book also shows how to put an integrated program into practice, with expert guidance on planning, coordinating, and controlling the entire communications process. Along the way, the authors tackle those critical questions that too often impede marketing decisions, such as who should control the communications program? How should resources be allocated to advertising, sales promotion, direct response, public relations, and other marketing communications options? How can companies resolve "turf battles" and combat fears of budget loss? How should the different players - agencies and suppliers - be compensated? And most importantly, how can the impact of an integrated strategy be measured and made accountable?" "Extensive-examples and two in-depth success stories detail how top organizations are sharpening their competitive edge through integrated communications programs." "An incisive study of the barriers that confound today's marketing, Integrated Marketing Communications breaks new ground for all business thinkers and strategists."--Jacket
Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them by Don E Schultz( Book )

20 editions published between 1992 and 2013 in English and held by 504 WorldCat member libraries worldwide

Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals
Sales promotion essentials by Don E Schultz( Book )

22 editions published between 1982 and 2005 in English and Chinese and held by 405 WorldCat member libraries worldwide

Communicating globally : an integrated marketing approach by Don E Schultz( Book )

21 editions published between 2000 and 2001 in English and held by 358 WorldCat member libraries worldwide

Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across the borders. Readers will learn how to put theory into practice with case studies from around the world
Brand babble : sense and nonsense about branding by Don E Schultz( Book )

13 editions published between 2003 and 2004 in English and held by 314 WorldCat member libraries worldwide

Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse, misuse, and abuse. This text identifies key misconceptions in the field and shows professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management. The book explodes the myths and misconceptions that have developed as branding has become a hotter and more lucrative area for consultants
IMC, the next generation : five steps for delivering value and measuring financial returns by Don E Schultz( Book )

25 editions published between 1997 and 2005 in English and Chinese and held by 301 WorldCat member libraries worldwide

This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization
Sales promotion management by Don E Schultz( Book )

19 editions published between 1982 and 1992 in 3 languages and held by 292 WorldCat member libraries worldwide

Raising the corporate umbrella : corporate communications in the 21st century by Philip J Kitchen( Book )

17 editions published in 2001 in English and held by 256 WorldCat member libraries worldwide

Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation
Strategic brand communication campaigns by Don E Schultz( Book )

14 editions published between 1995 and 2000 in English and Undetermined and held by 230 WorldCat member libraries worldwide

How to sell more stuff : promotional marketing that really works by Steve Smith( Book )

9 editions published in 2005 in English and held by 175 WorldCat member libraries worldwide

"Covering 136 tactics and 12 strategic categories, How to Sell More Stuff is the definitive resource for choosing the promotional tactic that will work best for your business. Because promotions live and die by their precise execution, you'll be armed with all the ins and outs the authors have gleaned from decades of experience at the top of the field, including hundreds of tips and tricks for creating a flawless promotional campaign."
Building customer-brand relationships by Don E Schultz( Book )

9 editions published between 2009 and 2015 in English and Undetermined and held by 115 WorldCat member libraries worldwide

Covers media delivery decisions before dealing with creative development decisions. This book's organization reflects the increasing role and importance of media/delivery in the field."--Jacket
The evolution of integrated marketing communications : the customer-driven marketplace by Don E Schultz( Book )

10 editions published between 2011 and 2014 in English and held by 93 WorldCat member libraries worldwide

"This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications."--Publisher's website
Measuring brand communication ROI by Don E Schultz( Book )

3 editions published in 1997 in English and held by 50 WorldCat member libraries worldwide

Media generations : media allocation in a consumer-controlled marketplace by Martin P Block( Book )

2 editions published between 2008 and 2009 in English and held by 47 WorldCat member libraries worldwide

The new marketing paradigm : integrated marketing communications by Don E Schultz( Book )

3 editions published between 1994 and 1997 in English and Undetermined and held by 36 WorldCat member libraries worldwide

Pin pai ce lue by Zi Shu( Book )

2 editions published in 2003 in Chinese and held by 32 WorldCat member libraries worldwide

Retail communities : customer-driven retailing by Don E Schultz( Book )

1 edition published in 2010 in English and held by 30 WorldCat member libraries worldwide

Shi yong cu xiao shou ce : fu zhu xing xiao de li qi/ji ben ji qiao 12 zhao by Shu er sai( Book )

1 edition published in 1992 in Chinese and held by 28 WorldCat member libraries worldwide

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Integrated marketing communications
Alternative Names
Don E. Schultz Amerikaans econoom

Schultz D. E.

Schultz, D. E. 1934-

Schultz, Don

Schultz, Don 1934-

Schultz, Don Edward.

Schultz, Donald E.

Дон Шулц

슐츠, D. E

슐츠, 돈

슐츠, 돈 E

シュルツ, ドン・E


English (278)

Chinese (18)

Spanish (9)

Italian (2)

French (1)

Polish (1)

Dutch (1)

Essentials of advertising strategyIntegrated marketing communicationsSales promotion essentials : the 10 basic sales promotion techniques-- and how to use themSales promotion essentialsCommunicating globally : an integrated marketing approachBrand babble : sense and nonsense about brandingIMC, the next generation : five steps for delivering value and measuring financial returnsRaising the corporate umbrella : corporate communications in the 21st century