WorldCat Identities

Advertising Research Foundation

Overview
Works: 555 works in 900 publications in 1 language and 7,470 library holdings
Genres: Periodicals  Bibliography  Conference papers and proceedings  Handbooks and manuals  Surveys  History 
Roles: Other, Editor, Author, Publisher
Classifications: HF5801, 659.1072
Publication Timeline
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Most widely held works about Advertising Research Foundation
 
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Most widely held works by Advertising Research Foundation
Journal of advertising research by Advertising Research Foundation (New York)( )

in English and Undetermined and held by 1,860 WorldCat member libraries worldwide

Vol. 44, no.1-2 (2004)
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation by Joseph Thornton Plummer( Book )

8 editions published between 2007 and 2011 in English and held by 304 WorldCat member libraries worldwide

"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket
Copy testing by Advertising Research Foundation( Book )

6 editions published between 1939 and 1985 in English and held by 177 WorldCat member libraries worldwide

A bibliography of theory and research techniques in the field of human motivation by Advertising Research Foundation( Book )

5 editions published between 1956 and 1972 in English and held by 149 WorldCat member libraries worldwide

Sources of published advertising research by Advertising Research Foundation( Book )

3 editions published in 1960 in English and held by 115 WorldCat member libraries worldwide

Word of mouth advertising: a review of the literature by Johan Arndt( Book )

3 editions published in 1967 in English and held by 110 WorldCat member libraries worldwide

Television advertising copy research practices among major advertisers and advertising agencies : an Advertising Research Foundation survey by Benjamin Lipstein( Book )

4 editions published in 1982 in English and held by 68 WorldCat member libraries worldwide

The experts report on surviving the internet : an ARF week of workshops event, October 16, 00, New York City( Book )

5 editions published in 2000 in English and held by 65 WorldCat member libraries worldwide

ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences by Simmons Market Research Bureau( Book )

4 editions published in 1980 in English and held by 55 WorldCat member libraries worldwide

ARF guidelines handbook : the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice by Advertising Research Foundation (Nueva York)( Book )

1 edition published in 1990 in English and held by 54 WorldCat member libraries worldwide

The Audiences of 5 magazines : size, characteristics, possessions : Newsweek, Time, U.S. news & world report, Life, The Saturday evening post by Audits & Surveys( Book )

2 editions published in 1962 in English and held by 52 WorldCat member libraries worldwide

Copy testing; an annotated bibliography, 1960-1972 by Advertising Research Foundation( Book )

3 editions published in 1972 in English and held by 48 WorldCat member libraries worldwide

What can one newspaper ad do? An experimental field study of newspaper advertising communication and sales results by American Newspaper Publishers Association( Book )

2 editions published in 1969 in English and held by 46 WorldCat member libraries worldwide

The digital metrics field guide : the definitive reference for brands using the Web, social media, mobile media, or email by Stephen D Rappaport( Book )

2 editions published in 2014 in English and held by 44 WorldCat member libraries worldwide

The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital initiatives ... This ... resource was intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance. To produce the book the author reduced a list of about 350 metrics to 197 and backed these up by referring to almost 150 studies, which illustrates the claim that online is the most measurable medium. To make things easier he has organized the information in three ways, Alphabetical, Category, and Marketing Stage to deal with different tastes and preferences"--Publisher's description
The measurement and control of the visual efficiency of advertisements by Inc HRB-Singer( Book )

3 editions published in 1962 in English and held by 41 WorldCat member libraries worldwide

Philadelphia market profile : Sunday newspapers by W.R. Simmons and Associates Research( Book )

7 editions published in 1962 in English and held by 41 WorldCat member libraries worldwide

Quantitative and qualitative aspects of daily newspaper reading; a national study by N.Y.) Newspaper Advertising Bureau (New York( Book )

2 editions published in 1973 in English and held by 40 WorldCat member libraries worldwide

The 1976-77 Simmons study of selective markets and the media reaching them by Advertising Research Foundation( Book )

3 editions published in 1977 in English and held by 38 WorldCat member libraries worldwide

The San Francisco Market Chronicle; a definitive study of the San Francisco market and of the readers of the four daily newspapers serving this market by Carl J. Nelson Research Inc( Book )

2 editions published in 1961 in English and held by 35 WorldCat member libraries worldwide

 
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Audience level: 0.47 (from 0.36 for Journal of ... to 0.86 for General fi ...)

The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation
Alternative Names

controlled identityAmerican Association of Advertising Agencies

controlled identityAssociation of National Advertisers

A.R.F.

A.R.F. (Advertising Research Foundation)

ARF

ARF (Advertising Research Foundation)

Languages
English (131)

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