Advertising Research Foundation
Overview
| Works: | 573 works in 896 publications in 1 language and 7,382 library holdings |
|---|---|
| Genres: | Periodicals Bibliography Handbooks and manuals Surveys History |
| Roles: | Other, Editor, Publisher, Author |
| Classifications: | HF5801, 659.1072 |
Publication Timeline
.
Most widely held works about
Advertising Research Foundation
- Measuring payout; an annotated bibliography on the dollar effectiveness of advertising by Advertising Research Foundation( Book )
- Annual report by Advertising Research Foundation( )
- Yearbook by Advertising Research Foundation( )
- Annual report and yearbook by Advertising Research Foundation( )
- Advertising research directory by Advertising Research Foundation( )
- Report to the membership by Advertising Research Foundation( )
- The first 50 years of the Advertising Research Foundation by Advertising Research Foundation( Book )
- The burden of proof : accountability in business-to-business advertising : transcript proceedings by ARF Business Advertising Research Conference( Book )
- Tracking marketplace performance : transcript proceedings : an ARF Midwest Workshop, Hyatt Regency O'Hare, Chicago, June 3, 1988 by ARF Tracking Marketplace Performance Workshop( Book )
- Annual mid-year conference proceedings by Advertising Research Foundation( )
- Is progress in advertising research endangered by the Advertising Research Foundation? by Alfred Politz( Book )
- ARF annual conference directory by Advertising Research Foundation( )
- Report by Advertising Research Foundation( )
- ARF report by Advertising Research Foundation( )
- ARF : the stories behind the winning campaigns of the 2003 ARF Ogilvy research awards( Visual )
- A.R.F., the Advertising research foundation: what it is, what it does! by Advertising Research Foundation( Book )
- The ARF annual convention and research infoplex directory by Advertising Research Foundation( )
- The fourth national study of sports illustrated subscriber households : done in consultation with the Advertising Research Foundation( Book )
- Yearbook - Advertising Research Foundation by Advertising Research Foundation( )
- by E.I. du Pont de Nemours & Company( )
more
fewer
Most widely held works by
Advertising Research Foundation
Journal of advertising research by
Advertising Research Foundation (New York)(
)
in English and Undetermined and held by 1,856 WorldCat member libraries worldwide
Vol. 44, no.1-2 (2004)
in English and Undetermined and held by 1,856 WorldCat member libraries worldwide
Vol. 44, no.1-2 (2004)
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation by
Joseph Thornton Plummer(
Book
)
8 editions published between 2007 and 2011 in English and held by 304 WorldCat member libraries worldwide
"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket
8 editions published between 2007 and 2011 in English and held by 304 WorldCat member libraries worldwide
"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket
Copy testing by
Advertising Research Foundation(
Book
)
6 editions published between 1939 and 1985 in English and held by 177 WorldCat member libraries worldwide
6 editions published between 1939 and 1985 in English and held by 177 WorldCat member libraries worldwide
A bibliography of theory and research techniques in the field of human motivation by
Advertising Research Foundation(
Book
)
5 editions published between 1956 and 1972 in English and held by 148 WorldCat member libraries worldwide
5 editions published between 1956 and 1972 in English and held by 148 WorldCat member libraries worldwide
Sources of published advertising research by
Advertising Research Foundation(
Book
)
3 editions published in 1960 in English and held by 113 WorldCat member libraries worldwide
3 editions published in 1960 in English and held by 113 WorldCat member libraries worldwide
Word of mouth advertising: a review of the literature by
Johan Arndt(
Book
)
3 editions published in 1967 in English and held by 110 WorldCat member libraries worldwide
3 editions published in 1967 in English and held by 110 WorldCat member libraries worldwide
Television advertising copy research practices among major advertisers and advertising agencies : an Advertising Research
Foundation survey by
Benjamin Lipstein(
Book
)
4 editions published in 1982 in English and held by 68 WorldCat member libraries worldwide
4 editions published in 1982 in English and held by 68 WorldCat member libraries worldwide
Exploring brand equity : an insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal,
behavioral, monetary worth, and multidimensional aspects of brand equity(
Book
)
2 editions published in 1995 in English and held by 57 WorldCat member libraries worldwide
2 editions published in 1995 in English and held by 57 WorldCat member libraries worldwide
ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences by
Simmons Market Research Bureau(
Book
)
4 editions published in 1980 in English and held by 55 WorldCat member libraries worldwide
4 editions published in 1980 in English and held by 55 WorldCat member libraries worldwide
ARF guidelines handbook : the Advertising Research Foundation compendium of guidelines to good advertising, marketing and
media research practice by Advertising Research Foundation (Nueva York)(
Book
)
1 edition published in 1990 in English and held by 54 WorldCat member libraries worldwide
1 edition published in 1990 in English and held by 54 WorldCat member libraries worldwide
The Audiences of 5 magazines : size, characteristics, possessions : Newsweek, Time, U.S. news & world report, Life, The Saturday
evening post by
Audits & Surveys(
Book
)
2 editions published in 1962 in English and held by 52 WorldCat member libraries worldwide
2 editions published in 1962 in English and held by 52 WorldCat member libraries worldwide
Copy testing; an annotated bibliography, 1960-1972 by
Advertising Research Foundation(
Book
)
3 editions published in 1972 in English and held by 48 WorldCat member libraries worldwide
3 editions published in 1972 in English and held by 48 WorldCat member libraries worldwide
What can one newspaper ad do? An experimental field study of newspaper advertising communication and sales results by
American Newspaper Publishers Association(
Book
)
2 editions published in 1969 in English and held by 46 WorldCat member libraries worldwide
2 editions published in 1969 in English and held by 46 WorldCat member libraries worldwide
The digital metrics field guide : the definitive reference for brands using the Web, social media, mobile media, or email by
Stephen D Rappaport(
Book
)
2 editions published in 2014 in English and held by 44 WorldCat member libraries worldwide
The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital initiatives ... This ... resource was intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance. To produce the book the author reduced a list of about 350 metrics to 197 and backed these up by referring to almost 150 studies, which illustrates the claim that online is the most measurable medium. To make things easier he has organized the information in three ways, Alphabetical, Category, and Marketing Stage to deal with different tastes and preferences"--Publisher's description
2 editions published in 2014 in English and held by 44 WorldCat member libraries worldwide
The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital initiatives ... This ... resource was intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance. To produce the book the author reduced a list of about 350 metrics to 197 and backed these up by referring to almost 150 studies, which illustrates the claim that online is the most measurable medium. To make things easier he has organized the information in three ways, Alphabetical, Category, and Marketing Stage to deal with different tastes and preferences"--Publisher's description
The measurement and control of the visual efficiency of advertisements by
Inc HRB-Singer(
Book
)
3 editions published in 1962 in English and held by 41 WorldCat member libraries worldwide
3 editions published in 1962 in English and held by 41 WorldCat member libraries worldwide
Quantitative and qualitative aspects of daily newspaper reading; a national study by
N.Y.) Newspaper Advertising Bureau (New York(
Book
)
2 editions published in 1973 in English and held by 40 WorldCat member libraries worldwide
2 editions published in 1973 in English and held by 40 WorldCat member libraries worldwide
The 1976-77 Simmons study of selective markets and the media reaching them by
Advertising Research Foundation(
Book
)
3 editions published in 1977 in English and held by 38 WorldCat member libraries worldwide
3 editions published in 1977 in English and held by 38 WorldCat member libraries worldwide
The San Francisco Market Chronicle; a definitive study of the San Francisco market and of the readers of the four daily newspapers
serving this market by
Carl J. Nelson Research Inc(
Book
)
2 editions published in 1961 in English and held by 35 WorldCat member libraries worldwide
2 editions published in 1961 in English and held by 35 WorldCat member libraries worldwide
A study of how thoroughly women say they read magazine advertising by
W.R. Simmons and Associates Research(
Book
)
2 editions published in 1962 in English and held by 35 WorldCat member libraries worldwide
2 editions published in 1962 in English and held by 35 WorldCat member libraries worldwide
Sherwood Dodge: he spoke for all of us by Sherwood Dodge(
Book
)
1 edition published in 1971 in English and held by 35 WorldCat member libraries worldwide
1 edition published in 1971 in English and held by 35 WorldCat member libraries worldwide
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Audience Level
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Related Identities
- World Advertising Research Centre
- Plummer, Joseph Thornton 1941-
- ESOMAR Other
- Audits & Surveys
- W.R. Simmons and Associates Research
- Arndt, Johan Author
- Opinion Research Corporation (U.S.)
- Japan Marketing Association Other
- Lipstein, Benjamin Author
- American Newspaper Publishers Association Bureau of Advertising
Associated Subjects
Advertising Advertising, Industrial Advertising, Magazine Advertising, Newspaper Advertising agencies Advertising--Brand name products--Research Advertising copy Advertising copy--Evaluation Advertising--Psychological aspects Advertising--Research Advertising Research Foundation American Broadcasting Company American periodicals American periodicals--Circulation Brand choice Branding (Marketing) Brand name products--Research Brand name products--Valuation Business California--San Francisco Color television Consumers' preferences Consumption (Economics) Du Pont Fabrikoid Company Economic history Employees--Recruiting General Electric Company Help-wanted advertising Intangible property--Valuation Internet advertising Internet marketing Leahy, Frank, Marketing research Market surveys Motivation (Psychology) Motivation research (Marketing) Newspaper reading Newspapers--Sections, columns, etc Online social networks Periodicals--Circulation Persuasion (Psychology) Public relations Readership surveys Social conditions Social Research, Inc Television advertising United States Webometrics Westinghouse Electric Corporation Word-of-mouth advertising
Alternative Names
American Association of Advertising Agencies
Association of National Advertisers
A.R.F.
A.R.F. (Advertising Research Foundation)
ARF
ARF (Advertising Research Foundation)
Languages
Covers