WorldCat Identities

Trout, Jack

Overview
Works: 284 works in 1,071 publications in 15 languages and 20,343 library holdings
Genres: Case studies 
Roles: Author, Narrator
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Jack Trout
Positioning : the battle for your mind by Al Ries( Book )

131 editions published between 1981 and 2016 in 7 languages and held by 3,267 WorldCat member libraries worldwide

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Differentiate or die : survival in our era of killer competition by Jack Trout( )

47 editions published between 1998 and 2017 in 3 languages and held by 2,099 WorldCat member libraries worldwide

Publisher Fact Sheet
The power of simplicity : a management guide to cutting through the nonsense and doing things right by Jack Trout( )

18 editions published between 1998 and 2015 in English and Vietnamese and held by 1,951 WorldCat member libraries worldwide

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
Marketing warfare by Al Ries( Book )

45 editions published between 1985 and 2017 in 3 languages and held by 1,646 WorldCat member libraries worldwide

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
In search of the obvious : the antidote for today's marketing mess by Jack Trout( )

17 editions published between 2008 and 2013 in 3 languages and held by 1,550 WorldCat member libraries worldwide

"In this book, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization or data mining, marketers should be searching for that simple, obvious differentiating idea. Marketers not looking for the obvious had better have a very low price." "This search should begin with what Trout considers the best book ever written on marketing-even though it was published in 1916 and isn't about marketing. Entitled Obvious Adams: The Story of a Successful Business Man, it lays out the five tests of an obvious idea that will lead you to the right marketing strategy for any product."--Jacket
The 22 immutable laws of marketing : violate them at your own risk by Al Ries( Book )

33 editions published between 1993 and 2002 in English and held by 1,470 WorldCat member libraries worldwide

With irreverent but honest insights, Ries and Trout provide advice that oftentimes flies in the face of conventional, but not always successful, wisdom. The Law of Candor: Tell the consumer your problem, point out the negatives, and be honest with your audience if you want to look better in their eyes. The Law of Line Extension: When you try to be all things to all people, you inevitably wind up in trouble. Companies that overextend themselves consistently lose market share. The Law of the Ladder: The battle isn't lost if you fail to be No. 1. Sometimes it's better to be a small fish in a big pond than a big fish in a small pond - only then are you able to examine the weaknesses of your superior competitors at close range. With engaging candor and respected authority, Al Ries and Jack Trout share their rules for certain success in the international world of marketing
The new positioning : the latest on the world's #1 business strategy by Jack Trout( )

27 editions published between 1995 and 1997 in English and held by 1,391 WorldCat member libraries worldwide

"It's the most famous, most quoted, most misunderstood business strategy of all time." "Positioning is not what you do to the product. It's what you do to the mind. But how do you get into a crowded 1990s mind? What if somebody already owns your concept?" "And what has an era of tumultuous change done to positioning?" "The New Positioning is the first new body of thought in more than a decade on the world's most famous business strategy - written by Jack Trout, the author and marketing strategist who started it all, and Steve Rivkin." "The breakthrough 1981 book Positioning: The Battle for Your Mind became a global best-seller in 19 languages." "Now its provocative sequel promises to open even more eyes. Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies - on computers, oil companies, television shows, soft ice cream, even political candidates."--Jacket
Trout on strategy : capturing mindshare, conquering markets by Jack Trout( )

14 editions published between 2004 and 2017 in 3 languages and held by 1,281 WorldCat member libraries worldwide

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format
Big brands, big trouble : lessons learned the hard way by Jack Trout( Book )

19 editions published between 2001 and 2003 in English and Spanish and held by 865 WorldCat member libraries worldwide

Bottom-up marketing by Al Ries( Book )

23 editions published between 1989 and 2012 in 4 languages and held by 799 WorldCat member libraries worldwide

Repositioning : marketing in an era of competition, change, and crisis by Jack Trout( )

20 editions published between 2000 and 2017 in 3 languages and held by 770 WorldCat member libraries worldwide

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Horse sense : the key to success is finding a horse to ride by Al Ries( Book )

4 editions published between 1991 and 2017 in English and held by 216 WorldCat member libraries worldwide

A genie's wisdom : a fable of how a CEO learned to be a marketing genius by Jack Trout( Book )

22 editions published between 2002 and 2013 in 6 languages and held by 212 WorldCat member libraries worldwide

"What is the essence of marketing? What's branding all about? What should be my product strategy? How do I get my pricing right? Are there limits to growth? What is good research? How do I evaluate advertising? How do I pick the right medium? How important are logos? What mistakes are made most often?" "This book answers all these questions by illuminating marketing's salient points with insight from Trout's years of experience."--Jacket
Differentiate or die : survival in our era of killer competition by Jack Trout( )

16 editions published between 2000 and 2010 in English and held by 153 WorldCat member libraries worldwide

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
The 22 immutable laws of marketing by Al Ries( Recording )

20 editions published between 1992 and 2014 in English and No Linguistic content and held by 152 WorldCat member libraries worldwide

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout( Book )

30 editions published between 1995 and 2014 in 8 languages and held by 148 WorldCat member libraries worldwide

Ben shu fen wei san bu fen,Bao kuo:yan jiu da nao,Dui dai bian hua,Shang ye jue qiao
Les 22 lois du marketing : si vous les transgressez, c'est à vos risques et périls by Al Ries( Book )

11 editions published between 1994 and 2003 in French and held by 110 WorldCat member libraries worldwide

Las 22 leyes inmutables del marketing : viólelas a su propio riesgo by Al Ries( Book )

21 editions published between 1993 and 2007 in Spanish and held by 92 WorldCat member libraries worldwide

La guerra del marketing by Al Ries( )

9 editions published between 2005 and 2011 in Spanish and held by 63 WorldCat member libraries worldwide

Xin cha yi hua xing xiao : sha shou jing zheng ji yuan de sheng cun zhi dao by Jack Trout( Book )

13 editions published between 2001 and 2016 in 6 languages and held by 58 WorldCat member libraries worldwide

Ben shu wei mei guo zhu ming ying xiao zhuan jia te lao te de dai biao zuo zhi yi.Quan shu zhu yao jie shao yi xia nei rong:zai jin ri de quan qiu shi chang zhong,Bian hua shi ri xin yue yi de,Xiao fei zhe mian lin zhe wu shu de xuan ze,Yin ci shang jia yao zhan shi de bu dan dan shi chan pin ben shen,Hai you zi ji de yu zhong bu tong zhi chu.Yin ci wu lun shi chan pin hai shi fu wu dou yao you yu zhong bu tong zhi chu,Fou ze nan yi sheng cun
 
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WorldCat IdentitiesRelated Identities
The new positioning : the latest on the world's #1 business strategy Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept
Covers
Differentiate or die : survival in our era of killer competitionThe power of simplicity : a management guide to cutting through the nonsense and doing things rightMarketing warfareIn search of the obvious : the antidote for today's marketing messThe 22 immutable laws of marketing : violate them at your own riskThe new positioning : the latest on the world's #1 business strategyTrout on strategy : capturing mindshare, conquering marketsBig brands, big trouble : lessons learned the hard way
Alternative Names
Jack Trout Amerikaans ondernemer

Jack Trout entrepreneur américain

Jack Trout entrpreneur américain

Jack Trout US-amerikanischer Unternehmer

Ṭirāṭ, Jāk

Trout, John Francis

Джак Траут

Траут, Джек

Траут Джек американський маркетолог

جاك تروت

잭 트라우트

트라우트, 잭 1935-2017

트로우트, 잭 1935-2017

ジャック・トラウト

トラウト, J

トラウト, ジャック

トラウト, ジャック 1935-2017

杰克·特鲁特

Languages