WorldCat Identities

Trout, Jack

Overview
Works: 245 works in 981 publications in 15 languages and 20,310 library holdings
Genres: Case studies 
Roles: Author, Narrator
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Jack Trout
Positioning : the battle for your mind by Al Ries( Book )

82 editions published between 1981 and 2010 in 3 languages and held by 2,318 WorldCat member libraries worldwide

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Marketing warfare by Al Ries( Book )

37 editions published between 1986 and 2017 in 3 languages and held by 1,605 WorldCat member libraries worldwide

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
The 22 immutable laws of marketing : violate them at your own risk by Al Ries( Book )

34 editions published between 1993 and 2002 in English and Undetermined and held by 1,417 WorldCat member libraries worldwide

With irreverent but honest insights, Ries and Trout provide advice that oftentimes flies in the face of conventional, but not always successful, wisdom. The Law of Candor: Tell the consumer your problem, point out the negatives, and be honest with your audience if you want to look better in their eyes. The Law of Line Extension: When you try to be all things to all people, you inevitably wind up in trouble. Companies that overextend themselves consistently lose market share. The Law of the Ladder: The battle isn't lost if you fail to be No. 1. Sometimes it's better to be a small fish in a big pond than a big fish in a small pond - only then are you able to examine the weaknesses of your superior competitors at close range. With engaging candor and respected authority, Al Ries and Jack Trout share their rules for certain success in the international world of marketing
Bottom-up marketing by Al Ries( Book )

44 editions published between 1989 and 2002 in 6 languages and held by 945 WorldCat member libraries worldwide

Advocates a grass roots approach to marketing strategy rather than a top down (idea before experience) approach
Differentiate or die : survival in our era of killer competition by Jack Trout( Book )

34 editions published between 1998 and 2013 in 5 languages and held by 898 WorldCat member libraries worldwide

Publisher Fact Sheet
Big brands, big trouble : lessons learned the hard way by Jack Trout( Book )

15 editions published between 2001 and 2002 in English and Undetermined and held by 806 WorldCat member libraries worldwide

The power of simplicity : a management guide to cutting through the nonsense and doing things right by Jack Trout( Book )

14 editions published between 1998 and 2001 in English and held by 666 WorldCat member libraries worldwide

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
The new positioning : the latest on the world's #1 business strategy by Jack Trout( Book )

26 editions published between 1995 and 1997 in English and Dutch and held by 653 WorldCat member libraries worldwide

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload
Repositioning : marketing in an era of competition, change, and crisis by Jack Trout( Book )

14 editions published between 2010 and 2011 in English and Undetermined and held by 347 WorldCat member libraries worldwide

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Trout on strategy : capturing mindshare, conquering markets by Jack Trout( Book )

13 editions published in 2004 in 3 languages and held by 260 WorldCat member libraries worldwide

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format
Horse sense : the key to success is finding a horse to ride by Al Ries( Book )

4 editions published between 1991 and 1993 in English and Chinese and held by 245 WorldCat member libraries worldwide

In search of the obvious : the antidote for today's marketing mess by Jack Trout( Book )

17 editions published between 2008 and 2013 in English and Chinese and held by 203 WorldCat member libraries worldwide

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense
A genie's wisdom : a fable of how a CEO learned to be a marketing genius by Jack Trout( Book )

21 editions published between 2002 and 2013 in 5 languages and held by 195 WorldCat member libraries worldwide

"What is the essence of marketing? What's branding all about? What should be my product strategy? How do I get my pricing right? Are there limits to growth? What is good research? How do I evaluate advertising? How do I pick the right medium? How important are logos? What mistakes are made most often?" "This book answers all these questions by illuminating marketing's salient points with insight from Trout's years of experience."--Jacket
The 22 immutable laws of marketing by Al Ries( Recording )

18 editions published between 1992 and 2014 in English and No Linguistic content and held by 150 WorldCat member libraries worldwide

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
Differentiate or die : survival in our era of killer competition by Jack Trout( )

13 editions published between 2000 and 2010 in English and held by 145 WorldCat member libraries worldwide

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout( Book )

29 editions published between 1995 and 2014 in 8 languages and held by 141 WorldCat member libraries worldwide

Ben shu fen wei san bu fen,Bao kuo:yan jiu da nao,Dui dai bian hua,Shang ye jue qiao
Les 22 lois du marketing : si vous les transgressez, c'est à vos risques et périls by Al Ries( Book )

12 editions published between 1994 and 2003 in French and held by 111 WorldCat member libraries worldwide

Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia by Al Ries( Book )

40 editions published between 1982 and 2000 in Spanish and held by 107 WorldCat member libraries worldwide

Die Macht des Einfachen : warum komplexe Konzepte scheitern und einfache Ideen überzeugen by Jack Trout( Book )

19 editions published between 1998 and 2011 in 5 languages and held by 72 WorldCat member libraries worldwide

El poder de lo simple: teoría simplista o una óptica sabia? Este libro ejecutivo empieza con la dedicación que resume su 'razón de ser': Dedicado a los que están agobiados y perplejos, y que sienten que debe haber un modo más simple de hacer las cosas. Nos presenta la idea de que la complejidad nos entorpece el hacer lo correcto y que nos ciega a lo esencial de nuestro negocio. El poder de lo simple deberá ser de interés a cualquier ejecutivo, sea del Departamento de Marketing, Finanzas, Producción o Recursos Humanos y hay capítulos cortos que tratan de todas las áreas funcionales de nuestras empresas. Se ha escrito en un estilo muy divertido, es fácil de leer y comprender, es instructivo y práctico y nos recuerda que a veces tenemos que pensar en lo esencial antes de intentar, siempre, buscar soluciones en lo nuevo y complejo: hay que regresar a las leyes de la gravedad. Los consejos son aplicables y se presentan muchos ejemplos actualizados: Chupa-Chups, General Electric, Palm Pilot, el Banco Bilbao Vizcaya, KPMB Peat Marwick, Repsol, Xerox, la cervecería argentina Quilmes, Ericsson y muchos más. El poder de lo simple es un libro que trata de estimular al ejecutivo a pensar dos veces antes de complicar las operaciones tradicionales a un nivel no operable. Como ha dicho el filósofo Ralph Emerson: Nada puede ser más simple que la grandeza; de hecho, ser simple es ser grande. Este es el mensaje principal de Trout y el lector puede decidir si es sabio o simplista
Ding wei : zai zhong sheng xuan hua de shi chang li. jin zhu xiao fei zhe xin ling de zui jia fang fa by Al Ries( Book )

15 editions published between 1993 and 2013 in 6 languages and held by 72 WorldCat member libraries worldwide

"Ding wei " shi yong lai zhang wo dang jin chuan bo guo duo she hui zhong de chuan bo nan ti, shi guang gao qu de gao du xiao guo de zhong yao li lun. ben shu dui " pin pai ding wei " de yi yi, gui ze ji ji ben ce lue, zuo le xiang jin de chan shu
 
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WorldCat IdentitiesRelated Identities
The 22 immutable laws of marketing : violate them at your own risk
Alternative Names
Jack Trout Amerikaans ondernemer

Jack Trout entrepreneur américain

Jack Trout entrpreneur américain

Jack Trout US-amerikanischer Unternehmer

Ṭirāṭ, Jāk

Джак Траут

Траут, Джек

Траут Джек американський маркетолог

جاك تروت

잭 트라우트

트라우트, 잭 1935-

ジャック・トラウト

トラウト, J

トラウト, ジャック

杰克·特鲁特

Languages
Covers
Marketing warfareThe 22 immutable laws of marketing : violate them at your own riskBottom-up marketingDifferentiate or die : survival in our era of killer competitionBig brands, big trouble : lessons learned the hard wayThe power of simplicity : a management guide to cutting through the nonsense and doing things rightThe new positioning : the latest on the world's #1 business strategyRepositioning : marketing in an era of competition, change, and crisis