WorldCat Identities

Ries, Al

Overview
Works: 226 works in 985 publications in 18 languages and 15,702 library holdings
Genres: Case studies 
Roles: Author, Narrator, Commentator
Classifications: HF5415, 658.827
Publication Timeline
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Most widely held works by Al Ries
Positioning : the battle for your mind by Al Ries( Book )

151 editions published between 1981 and 2016 in 9 languages and held by 2,545 WorldCat member libraries worldwide

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Marketing warfare by Al Ries( Book )

38 editions published between 1986 and 2017 in 3 languages and held by 1,609 WorldCat member libraries worldwide

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
The fall of advertising and the rise of PR by Al Ries( Book )

51 editions published between 2002 and 2014 in 7 languages and held by 1,217 WorldCat member libraries worldwide

Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
The origin of brands : discover the natural laws of product innovation and business survival by Al Ries( Book )

18 editions published between 2004 and 2009 in English and Swedish and held by 1,079 WorldCat member libraries worldwide

"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding."--Jacket
Bottom-up marketing by Al Ries( Book )

44 editions published between 1989 and 2002 in 6 languages and held by 947 WorldCat member libraries worldwide

Advocates a grass roots approach to marketing strategy rather than a top down (idea before experience) approach
Focus : the future of your company depends on it by Al Ries( Book )

21 editions published between 1996 and 2005 in 3 languages and held by 698 WorldCat member libraries worldwide

In today's cutthroat environment, if you work in a corporation, you work in the marketing department. You can't afford not to: the very existence of your company rests on how good a job you're doing to associate your brand and your company with what customers think they want. Unfortunately, too many companies have taken great brands - such as Adidas running shoes, Coors beer, and Bic lighters - and wasted them on products like Adidas cologne, Coors water, and Bic pantyhose - classic cases of valuable names linked to unrelated products, which meant nothing in the customer's mind. Al Ries demonstrates how a corporation can increase its competitiveness by narrowing its focus, spinning off divisions that dilute its strength, and establishing a single word or concept the company can own in the mind
The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries( Book )

51 editions published between 1998 and 2014 in 9 languages and held by 686 WorldCat member libraries worldwide

"Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--Jacket
The 11 immutable laws of Internet branding by Al Ries( Book )

17 editions published between 2000 and 2003 in English and German and held by 659 WorldCat member libraries worldwide

Provides "information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet."--Jacket
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it by Al Ries( Book )

16 editions published between 2009 and 2014 in 4 languages and held by 451 WorldCat member libraries worldwide

Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for globally minded professionals makes recommendations for bridging the gaps between logical and intuitive methods
The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries( Book )

18 editions published between 2002 and 2012 in English and Turkish and held by 441 WorldCat member libraries worldwide

The definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Claims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so. Tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand
Horse sense : the key to success is finding a horse to ride by Al Ries( Book )

5 editions published between 1991 and 2017 in English and Chinese and held by 245 WorldCat member libraries worldwide

The 22 immutable laws of marketing by Al Ries( Recording )

18 editions published between 1992 and 2014 in English and held by 160 WorldCat member libraries worldwide

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
Les 22 lois du marketing : si vous les transgressez, c'est à vos risques et périls by Al Ries( Book )

12 editions published between 1994 and 2003 in French and held by 111 WorldCat member libraries worldwide

The 22 immutable laws of branding by Al Ries( )

18 editions published between 1998 and 2014 in English and Undetermined and held by 108 WorldCat member libraries worldwide

Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging How to define your category. . . even if you're not first to market How overbranding equals underwhelming Why good old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself And perhaps most important of all: How to own a word in the mind of the consumer. Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand
Future focus : how 21 companies are capturing 21st century success by Theodore B Kinni( Book )

7 editions published between 1999 and 2000 in English and held by 105 WorldCat member libraries worldwide

The origin of brands : how product evolution creates endless possibilities for new brands by Al Ries( Book )

12 editions published between 2004 and 2012 in English and held by 96 WorldCat member libraries worldwide

Ding wei : zai zhong sheng xuan hua de shi chang li. jin zhu xiao fei zhe xin ling de zui jia fang fa by Al Ries( Book )

17 editions published between 1976 and 2013 in 7 languages and held by 76 WorldCat member libraries worldwide

"Ding wei " shi yong lai zhang wo dang jin chuan bo guo duo she hui zhong de chuan bo nan ti, shi guang gao qu de gao du xiao guo de zhong yao li lun. ben shu dui " pin pai ding wei " de yi yi, gui ze ji ji ben ce lue, zuo le xiang jin de chan shu
Shi chang ying xiao de 22 tiao fa ze = The 22 immutable laws of marketing by Al Ries( Book )

3 editions published between 1994 and 2008 in 3 languages and held by 5 WorldCat member libraries worldwide

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail
 
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Audience level: 0.35 (from 0.26 for The origin ... to 0.88 for Les 22 loi ...)

Marketing warfare
Alternative Names
Al Ries American advertising executive

Al Ries Amerikaans econoom

Al Ries amerikansk ekonom

Al Ries amerikansk økonom

Al Ries economista statunitense

Rais, Āl

Ries, Al

Ries, Al & Laura

Ал Рийс

Райс, Эл

אל ריס

ריס, אל

آل رايس

ال ریس اقتصاددان آمریکایی

라이스, 알

리스, 알

리스, 앨

アル・ライズ

ライズ, アル

リース, A

Languages
Covers
Marketing warfareThe fall of advertising and the rise of PRThe origin of brands : discover the natural laws of product innovation and business survivalBottom-up marketingFocus : the future of your company depends on itThe 22 immutable laws of branding : how to build a product or service into a world-class brandThe 11 immutable laws of Internet brandingWar in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it