WorldCat Identities

Ries, Al

Overview
Works: 245 works in 974 publications in 16 languages and 15,639 library holdings
Genres: Case studies 
Roles: Author, Narrator, Commentator
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works about Al Ries
 
Most widely held works by Al Ries
Positioning : the battle for your mind by Al Ries( Book )

84 editions published between 1981 and 2010 in 3 languages and held by 2,324 WorldCat member libraries worldwide

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Marketing warfare by Al Ries( Book )

38 editions published between 1986 and 2017 in 3 languages and held by 1,608 WorldCat member libraries worldwide

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
The 22 immutable laws of marketing : violate them at your own risk by Al Ries( Book )

35 editions published between 1993 and 2002 in English and Undetermined and held by 1,419 WorldCat member libraries worldwide

With irreverent but honest insights, Ries and Trout provide advice that oftentimes flies in the face of conventional, but not always successful, wisdom. The Law of Candor: Tell the consumer your problem, point out the negatives, and be honest with your audience if you want to look better in their eyes. The Law of Line Extension: When you try to be all things to all people, you inevitably wind up in trouble. Companies that overextend themselves consistently lose market share. The Law of the Ladder: The battle isn't lost if you fail to be No. 1. Sometimes it's better to be a small fish in a big pond than a big fish in a small pond - only then are you able to examine the weaknesses of your superior competitors at close range. With engaging candor and respected authority, Al Ries and Jack Trout share their rules for certain success in the international world of marketing
The origin of brands : discover the natural laws of product innovation and business survival by Al Ries( Book )

18 editions published between 2004 and 2009 in English and Swedish and held by 1,078 WorldCat member libraries worldwide

"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding."--Jacket
The fall of advertising and the rise of PR by Al Ries( Book )

29 editions published between 2002 and 2014 in English and Chinese and held by 1,066 WorldCat member libraries worldwide

Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
Bottom-up marketing by Al Ries( Book )

44 editions published between 1989 and 2002 in 6 languages and held by 949 WorldCat member libraries worldwide

Advocates a grass roots approach to marketing strategy rather than a top down (idea before experience) approach
Focus : the future of your company depends on it by Al Ries( Book )

19 editions published between 1996 and 2005 in English and Chinese and held by 699 WorldCat member libraries worldwide

In this new book by the bestselling author of The 22 Immutable Laws of Marketing, Al Ries shows why companies should focus on core products and get rid of extraneous, energy-wasting ventures. In industry after industry, it's the narrowly focused companies that are the big winners. With increased competition and the globalization of business, the future belongs to the company that can narrow its focus in order to dominate its industry. Using examples of companies from a variety of traditional and new industries - from airlines to video stores to fast food to software - Ries offers concrete, no-nonsense advice on how to own a category in the customer's mind, the way Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight."
The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries( Book )

51 editions published between 1998 and 2014 in 9 languages and held by 686 WorldCat member libraries worldwide

"Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--Jacket
The 11 immutable laws of Internet branding by Al Ries( Book )

17 editions published between 2000 and 2003 in English and German and held by 660 WorldCat member libraries worldwide

Provides "information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet."--Jacket
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it by Al Ries( Book )

18 editions published between 2009 and 2014 in 5 languages and held by 454 WorldCat member libraries worldwide

This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the 'velvet curtain' that divides the two, they reveal not only the struggle that is endemic in corporations across the world, but how it harms companies' bottom lines, and why, in particular, management needs to understand how to think like marketing - and vice versa. At the heart of this strife lies management's perception that their decisions are based on sound business practice and research while marketing decisions are simply based on common sense. This leads to fundamentally different approaches to creating brands and products - namely that management overvalues cost-cutting and 'creating a better product' when they should really be worrying about better branding. Some of their observations, culled from years on the front lines include: management deals in reality; marketing deals in perception; management thinks brand first; marketing thinks category first; management wants to build better products; marketing wants to build different products; management wants a full line; marketing wants a narrow line; management targets the center of the market; and, marketing targets the ends
The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries( Book )

17 editions published between 2002 and 2012 in English and Turkish and held by 441 WorldCat member libraries worldwide

The definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Claims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so. Tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand
Horse sense : the key to success is finding a horse to ride by Al Ries( Book )

4 editions published between 1991 and 1993 in English and Chinese and held by 245 WorldCat member libraries worldwide

The 22 immutable laws of marketing by Al Ries( Recording )

18 editions published between 1992 and 2014 in English and held by 160 WorldCat member libraries worldwide

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
Les 22 lois du marketing : si vous les transgressez, c'est à vos risques et périls by Al Ries( Book )

12 editions published between 1994 and 2003 in French and held by 111 WorldCat member libraries worldwide

Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia by Al Ries( Book )

42 editions published between 1982 and 2000 in Spanish and held by 110 WorldCat member libraries worldwide

The 22 immutable laws of branding by Al Ries( )

18 editions published between 1998 and 2014 in English and Undetermined and held by 106 WorldCat member libraries worldwide

Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging How to define your category. . . even if you're not first to market How overbranding equals underwhelming Why good old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself And perhaps most important of all: How to own a word in the mind of the consumer. Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand
Future focus : how 21 companies are capturing 21st century success by Theodore B Kinni( Book )

7 editions published between 1999 and 2000 in English and held by 105 WorldCat member libraries worldwide

The origin of brands : how product evolution creates endless possibilities for new brands by Al Ries( Book )

12 editions published between 2004 and 2012 in English and held by 96 WorldCat member libraries worldwide

Die Entstehung der Marken : über die Naturgesetze der Innovation und das Überleben der Stärksten im Business by Al Ries( Book )

14 editions published between 2005 and 2014 in 6 languages and held by 77 WorldCat member libraries worldwide

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction'in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: -Divide and conquer -Exploit divergence -Use the theories of survival of the firstest and survival of the secondest -Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding
Ding wei : zai zhong sheng xuan hua de shi chang li. jin zhu xiao fei zhe xin ling de zui jia fang fa by Al Ries( Book )

16 editions published between 1976 and 2013 in 7 languages and held by 73 WorldCat member libraries worldwide

"Ding wei " shi yong lai zhang wo dang jin chuan bo guo duo she hui zhong de chuan bo nan ti, shi guang gao qu de gao du xiao guo de zhong yao li lun. ben shu dui " pin pai ding wei " de yi yi, gui ze ji ji ben ce lue, zuo le xiang jin de chan shu
 
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The 22 immutable laws of marketing : violate them at your own risk
Alternative Names
Al Ries American advertising executive

Al Ries Amerikaans econoom

Al Ries amerikansk ekonom

Al Ries amerikansk økonom

Al Ries economista statunitense

Rais, Āl

Ries, Al

Ries, Al & Laura

Ал Рийс

Райс, Эл

אל ריס

ריס, אל

آل رايس

ال ریس اقتصاددان آمریکایی

라이스, 알

리스, 알

리스, 앨

アル・ライズ

ライズ, アル

リース, A

Languages
Covers
Marketing warfareThe 22 immutable laws of marketing : violate them at your own riskThe origin of brands : discover the natural laws of product innovation and business survivalThe fall of advertising and the rise of PRBottom-up marketingFocus : the future of your company depends on itThe 22 immutable laws of branding : how to build a product or service into a world-class brandThe 11 immutable laws of Internet branding