WorldCat Identities

Kahle, Lynn R.

Overview
Works: 30 works in 196 publications in 2 languages and 7,167 library holdings
Genres: Cross-cultural studies  Case studies  Conference papers and proceedings  Academic theses 
Roles: Author, Editor, Speaker, Other
Classifications: HF5415.32, 338.43
Publication Timeline
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Most widely held works by Lynn R Kahle
Sports marketing and the psychology of marketing communication by Lynn R Kahle( )

24 editions published between 2004 and 2008 in English and Undetermined and held by 2,086 WorldCat member libraries worldwide

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing
Marketplace lifestyles in an age of social media : theory and methods by Lynn R Kahle( )

18 editions published between 2011 and 2017 in English and held by 1,349 WorldCat member libraries worldwide

"This work is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice."P. [4] of cover
Belief systems, religion, and behavioral economics : marketing in multicultural environments by Elizabeth A Minton( )

5 editions published between 2013 and 2014 in English and held by 577 WorldCat member libraries worldwide

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior
Attitudes and social adaptation : a person-situation interaction approach by Lynn R Kahle( Book )

19 editions published between 1983 and 2014 in English and held by 442 WorldCat member libraries worldwide

An important and interesting work which demonstrates the person-situation interaction theory of attitudes and attributes and shows how many of the principles of interaction or attribute research apply to attitude research (and vice versa). A new theory, social adaptation, is presented which attempts to account for the importance of attitudes and social cognition in human social behaviour, and applies Piaget's work on cognitive development to attitude research
Creating images and the psychology of marketing communication by Lynn R Kahle( Book )

16 editions published between 2006 and 2013 in English and held by 425 WorldCat member libraries worldwide

For academics and students in consumer psychology, marketing, and communication, Kahle (marketing, U. of Oregon) and Kim (marketing/advertising Sogang U., South Korea) compile 21 essays describing research on powerful images and their abstract and mental representation. Researchers from around the world discuss theories of image creation (schema correspondence theory, social constructionism, and persuasion); country, individual and celebrity, and corporate images; and the impact of individual consumer characteristics and culture. They examine Korea, New Zealand, and China, celebrities as brands, sports figures, and female images in cosmetics, as well as brand-employee congruence and sponsorship. Also described are values, automobile images, motivation and conformity, and female consumers and print media in China and Taiwan. Annotation :2006 Book News, Inc., Portland, OR (booknews.com)
Consumer behavior knowledge for effective sports and event marketing by Lynn R Kahle( Book )

16 editions published between 2010 and 2011 in English and held by 423 WorldCat member libraries worldwide

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behaviour research
Values, lifestyles, and psychographics by Lynn R Kahle( Book )

16 editions published between 1997 and 2016 in English and held by 404 WorldCat member libraries worldwide

Collectively, these chapters illustrate how thoughtful consideration of values, lifestyles, and psychographics in quality research can improve advertising and marketing practice and help the business community deliver products and services that are more in line with consumers' needs
Social values and social change : adaptation to life in America( Book )

8 editions published in 1983 in English and held by 284 WorldCat member libraries worldwide

Communicating sustainability for the green economy by Lynn R Kahle( Book )

11 editions published between 2013 and 2015 in English and held by 281 WorldCat member libraries worldwide

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such as corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy
Cross-national consumer psychographics by Erdener Kaynak( Book )

12 editions published between 2000 and 2018 in English and French and held by 216 WorldCat member libraries worldwide

These essays are peer reviewed from a conference at the University of Hawaii. They examine different aspects of consumer psychographics at cross-national and cultural levels. Topics include: comparison of List of Values; fish consumption in Denmark and France; the values of mothers in Japan and United States; effects of change of sovereignty in Hong Kong; relationship between self concepts and purchase; personal selling ethics; group identities and influence
Methods for studying person-situation interactions( Book )

4 editions published in 1979 in English and Undetermined and held by 209 WorldCat member libraries worldwide

Euromarketing and the future by Erdener Kaynak( Book )

12 editions published between 2003 and 2013 in English and held by 145 WorldCat member libraries worldwide

Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball?just an international panel of business scholars who draw on their extensive experience to help you deve
Marketing management by Donald S Tull( Book )

8 editions published in 1990 in English and Undetermined and held by 128 WorldCat member libraries worldwide

Consumer social values by Eda Gurel-Atay( )

5 editions published between 2017 and 2019 in English and held by 75 WorldCat member libraries worldwide

Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover
Internet applications in Euromarketing by Lynn R Kahle( Book )

4 editions published between 2001 and 2002 in English and held by 62 WorldCat member libraries worldwide

Social values and cross-cultural factors in consumer behavior by Lynn R Kahle( Visual )

1 edition published in 2014 in English and held by 19 WorldCat member libraries worldwide

Waterfields : social entrepreneurship and innovation engineering by Lynn R Kahle( Visual )

1 edition published in 2018 in English and held by 17 WorldCat member libraries worldwide

Idealistic for-profit businesses -- Addressing the causes of poverty -- Urban agriculture -- Indoor farming
Internet applications and Euromarketing( Book )

3 editions published between 2001 and 2004 in English and held by 7 WorldCat member libraries worldwide

Values by Lynn R Kahle( )

1 edition published in 2014 in English and held by 4 WorldCat member libraries worldwide

Stimulus condition self-selection in person-situation interactionism by Lynn R Kahle( )

2 editions published between 1977 and 1979 in Undetermined and English and held by 3 WorldCat member libraries worldwide

 
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Sports marketing and the psychology of marketing communication
Covers
Creating images and the psychology of marketing communicationConsumer behavior knowledge for effective sports and event marketingValues, lifestyles, and psychographicsCross-national consumer psychographicsEuromarketing and the futureInternet applications in EuromarketingInternet applications and Euromarketing
Alternative Names
Kahle, L.

Kahle, Lynn 1950-

Lynn R. Kahle American consumer psychologist

Lynn R. Kahle psicólogu estauxunidense

Languages
English (181)

French (1)