WorldCat Identities

Rogers, Everett M.

Works: 546 works in 1,297 publications in 5 languages and 22,384 library holdings
Genres: History  Cross-cultural studies  Educational films  Interviews  Internet videos  Biography  Nonfiction films 
Roles: Author, Editor, Author of introduction, Other, Honoree, Translator
Classifications: HM101, 303.484
Publication Timeline
Most widely held works by Everett M Rogers
Diffusion of innovations by Everett M Rogers( Book )

110 editions published between 1962 and 2016 in 4 languages and held by 3,839 WorldCat member libraries worldwide

This references concerns the history of the spread of new ideas. It explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread
Agenda-setting by James W Dearing( )

22 editions published between 1996 and 1997 in 3 languages and held by 1,777 WorldCat member libraries worldwide

What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized on the media's agenda often demand attention on the public agenda, and in turn influence the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers's research on social issues that hit the top of the media agenda - e.g., the war on drugs, drunk driving, the Exxon Valdez, the Ethiopian famine, and AIDS - provides important theoretical and practical insight into the agenda-setting process and its role in effecting social change. This reader-friendly volume introduces students to an important area of communication research and offers them direction for further inquiry. Researchers and professionals in political and mass communication, media studies, research methods, and marketing also will appreciate this volume's insightful approach to agenda-setting and policy
Entertainment-education : a communication strategy for social change by Arvind Singhal( )

18 editions published between 1999 and 2012 in English and Japanese and held by 1,322 WorldCat member libraries worldwide

"Entertainment education - the process of designing and implementing media messages to both entertain and educate for the purposes of increasing an audience's knowledge about an educational issue, creating favorable attitudes, and changing overt behavior - utilizes the universal appeal of entertainment to persuade individuals to adopt behaviors that will lead to safer and healthier lives."--BOOK JACKET. "In this volume authors Arvind Singhal and Everett M. Rogers chronicle the origins of entertainment-education in current times, documenting applications of the strategy around the globe. They present the major figures, events, and turning points in the evolution of the entertainment-education strategy; document the theories and concepts explaining the effectiveness of implementing this strategy; provide research methodologies for studying the effects of such programs; and summarize the lessons learned in utilizing the entertainment-education strategy to bring about social change. In presenting a balanced perspective of this approach. Singhal and Rogers also identify its limitations, and they consider ethical and other problems that may accompany efforts to bring about social change."--Jacket
Silicon Valley fever : growth of high-technology culture by Everett M Rogers( Book )

28 editions published between 1984 and 1996 in 3 languages and held by 1,186 WorldCat member libraries worldwide

Communication of innovations : a cross-cultural approach by Everett M Rogers( Book )

23 editions published between 1971 and 1991 in English and Undetermined and held by 1,007 WorldCat member libraries worldwide

This book is directed to social scientists with an academic interest in the microanalysis of communication and change, and to change agents whose purpose is to diffuse innovations
Communication in organizations by Everett M Rogers( Book )

14 editions published between 1976 and 1995 in English and Undetermined and held by 683 WorldCat member libraries worldwide

Modernization among peasants : the impact of communication by Everett M Rogers( Book )

13 editions published in 1969 in English and Undetermined and held by 616 WorldCat member libraries worldwide

The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study by social scientists because they constitute a majority of the population of most less developed nations. In this book modernization is viewed as essentially a communication process; modernizing message must reach the peasant via such communication channels as the mass media, change agents, or the villager's trips to cities. The methodological approach to theory construction in the present work is middle-range analysis. Data were gathered from peasants in six Colombian villages varying in degree of modernization; comparable data-gathering procedures and measures were used in two studies in India and one in Kenya in order to provide cross-cultural tests of generalization. Functional literacy was measured among the Colombian peasants by asking each respondent to read a six-word sentence in Spanish. Highly positive relationships were obtained between functional literacy scores and (1) self-defined literacy, and (2) years of formal education. These findings have been confirmed with data from a sample of 702 Indian peasants, whose responses lend cross-cultural credence to the conclusions. (Ck)
A history of communication study : a biographical approach by Everett M Rogers( Book )

14 editions published between 1994 and 1997 in English and held by 583 WorldCat member libraries worldwide

Communication strategies for family planning by Everett M Rogers( Book )

13 editions published in 1973 in English and held by 582 WorldCat member libraries worldwide

Designing health communication campaigns : what works? by Thomas E Backer( Book )

17 editions published in 1992 in English and held by 520 WorldCat member libraries worldwide

This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered
Communication technology : the new media in society by Everett M Rogers( Book )

15 editions published in 1986 in English and held by 503 WorldCat member libraries worldwide

The Media revolution in America and in western Europe by Everett M Rogers( Book )

13 editions published between 1983 and 1987 in English and held by 492 WorldCat member libraries worldwide

Electronic colonialism : the future of international broadcasting and communication by Thomas L McPhail( Book )

5 editions published between 1981 and 1982 in English and held by 488 WorldCat member libraries worldwide

A balanced, yet dramatic, insider's account of how the politics of international communication -- by such means as the New World Information Order debates of the 70's and the actions of such agencies as UNESCO -- have shifted power away from North America and Western Europe to newer nations. McPhail also shows how Western governments and news agencies have responded -- Provided by the publisher
Communication networks : toward a new paradigm for research by Everett M Rogers( Book )

16 editions published between 1980 and 1988 in English and held by 485 WorldCat member libraries worldwide

The purpose of this book is to present what is currently known about communication networks and to illustrate methods of network analysis
Social change in rural society; a textbook in rural sociology by Everett M Rogers( Book )

12 editions published between 1960 and 1972 in English and Undetermined and held by 432 WorldCat member libraries worldwide

Sociological background. Rural institutions in action. How changes are affecting rural society
India's communication revolution : from bullock carts to cyber marts by Arvind Singhal( Book )

13 editions published between 2000 and 2007 in English and held by 425 WorldCat member libraries worldwide

This book explores the recent social changes in Indian society, resulting from the applications of new communication technologies such as satellites, cable television and the Internet. Though far from becoming an information society, it shows how India is making remarkable progress in that direction through an informatization strategy: the process through which communication technologies are used for furthering socio-economic development. The authors discuss the various processes at work at both the governmental level and in private enterprise, the rapid technological development and their impact on Indian society, the growth of software parks, the Internet revolution and the lessons learned so far. --Publisher description
Research methods and the new media by Frederick Williams( Book )

9 editions published in 1988 in English and held by 419 WorldCat member libraries worldwide

Combating AIDS : communication strategies in action by Arvind Singhal( Book )

11 editions published between 2002 and 2003 in English and Undetermined and held by 389 WorldCat member libraries worldwide

"Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. Communication can be widely effective both as a "sledgehammer" and a "scalpel". The authors describe and analyze advocacy strategies, culturally-engaging targeted and tailored responses, and the entertainment-education strategy, including the use of television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion." "Focusing on the work being carried out by individuals and organizations, this book humanizes the AIDs epidemic. Interesting, informative, and readable, it will be of interest to policy-makers, practitioners, and scholars in the fields of public health, communication and change, development studies, social work, and public policy."--Jacket
The beginnings of communication study in America : a personal memoir by Wilbur Schramm( Book )

5 editions published in 1997 in English and held by 388 WorldCat member libraries worldwide

Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description]
Entertainment-education and social change : history, research, and practice by Arvind Singhal( )

8 editions published between 2003 and 2011 in English and held by 379 WorldCat member libraries worldwide

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists
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Audience Level
  Kids General Special  
Audience level: 0.38 (from 0.06 for Agenda-set ... to 1.00 for The life a ...)

Diffusion of innovations
Agenda-settingEntertainment-education : a communication strategy for social changeCommunication of innovations : a cross-cultural approachCommunication in organizationsA history of communication study : a biographical approachDesigning health communication campaigns : what works?Communication technology : the new media in societyThe Media revolution in America and in western Europe
Alternative Names
Everett Rogers académico estadounidense

Everett Rogers Amerikaans socioloog (1931-2004)

Everett Rogers sociólogu estauxunidense (1931–2004)

everett rogers 미국의 학자

Everts Rodžers

Lo-chieh-ssu 1931-2004

Luo jie si 1931-2004

Luo, Jiesi 1931-2004

Luojiesi 1931-2004

Mitchell Rogers, Everett 1931-2004

Rogers, E. M.

Rogers, Ev 1931-

Rogers, Ev 1931-2004

Rogers, Everett 1931-2004

Rogers, Everett M.

Rogers, Everett M. 1931-

Rogers, Everett M. (Everett Mitchell), 1931-

Rogers, Everett Mitchell 1931-

Rogers, Everett Mitchell 1931-2004

Rogers, M. Everett M.

Rogers, M. Everett M. 1931-2004

Еверетт Роджерс

Евърет Роджърс

Роджерс Э.

Роджерс, Э 1931-

Роджерс, Э. (Эверетт), 1931-

Роджерс Эверетт

אוורט רוג'רס

اورت راجرز

إيفرت روجرز اجتماعي من الولايات المتحدة الأمريكية

로저스 1931-2004

로저스, 에버레트 M. 1931-2004

로저스, 에버렛 M. 1931-2004

로저스, 에버릿 M. 1931-2004

로져스, 에버렛 M. 1931-2004


ロジャーズ, E. M.

ロジャーズ, エベレット・M

罗杰斯 1931-2004