WorldCat Identities

Hawkins, Del I.

Overview
Works: 41 works in 341 publications in 4 languages and 3,987 library holdings
Genres: Case studies  Handbooks and manuals 
Roles: Author, Creator
Classifications: HF5415.33.U6, 658.83
Publication Timeline
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Most widely held works by Del I Hawkins
Consumer behavior : implications for marketing strategy by Del I Hawkins( Book )

85 editions published between 1980 and 2014 in English and French and held by 1,391 WorldCat member libraries worldwide

The latest edition continues to provide a balanced coverage of both the psychological and anthropological theories of behaviour. Consumer Behaviour 2/e gives lecturers and students access to the latest developments in the discipline, providing the latest data, legislation, issues and research from Australasia and across the globe. The authors detail recent changes to the regulatory environment in Australia, and the establishment of the Australian Competition and Consumer Commission. Further, this new edition incorporates current examples of notable marketing and advertising campaigns which illustrate successful business applications of consumer behaviour concepts. The rapidly evolving technologies of human communication have touched almost every facet of our personal and professional lives, influencing behaviour in both organisational and consumer contexts
Marketing research : meaning, measurement, and method : a text with cases by Donald S Tull( Book )

55 editions published between 1976 and 1993 in English and Undetermined and held by 1,241 WorldCat member libraries worldwide

Consumer behavior : building marketing strategy by Del I Hawkins( Book )

91 editions published between 1997 and 2019 in English and Undetermined and held by 910 WorldCat member libraries worldwide

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy
Consumer behaviour : implications for marketing strategy by Cathy Neal( Book )

5 editions published between 2002 and 2006 in English and held by 162 WorldCat member libraries worldwide

"Consumer Behaviour", the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. The changes are apparent in every chapter; there are new cases, engaging vignettes, and interesting advertisements to illustrate theoretical concepts and motivate student thinking. There is a greater focus on technology issues, with boxed examples covering e-Consumer and globalisation issues. The reinvigorated design is fresh and contemporary, intended to both engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text remains, as does its excellent readability and appropriate level. McGraw-Hill now offers a new complete learning package that includes an exciting set of Australian/NZ/US video clips. A new Instructor's CD-ROM is also available, with annotated advertisements and all tables and figures in PowerPoint
Xiao fei zhe xing wei : jian li xing xiao ce lue by Del I Hawkins( Book )

20 editions published between 1996 and 2014 in Chinese and English and held by 81 WorldCat member libraries worldwide

Ben shu gong fen wei liu da bu fen, zhu yao tao lun le xiao fei zhe xing wei de wai bu ying xiang yin su ; xiao fei zhe xing wei de nei bu ying xiang yin su ; xiao fei zhe jue ce guo cheng ; zu zhi gou mai xing wei ; xiao fei zhe xing wei yu ying xiao gui zhi fang mian de wen ti
Marketing research : measurement and method by Donald S Tull( Book )

20 editions published between 1900 and 1993 in English and Undetermined and held by 49 WorldCat member libraries worldwide

Comportamiento del consumidor : repercusiones en la estrategía de marketing by Del I Hawkins( Book )

9 editions published between 1994 and 1997 in Spanish and held by 33 WorldCat member libraries worldwide

Aprendizaje, memoria y posicionamiento del producto - La cambiante sociedad estadounidense - Comportamiento del comprador organizacional - Diferencias culturales y variaciones en el comportamiento del consumidor - La estructura del hogar y comportamiento del consumo - Selección del establecimiento y compra
Comportamiento del consumidor : construyendo estrategias de marketing by Del I Hawkins( Book )

4 editions published between 2004 and 2005 in Spanish and held by 30 WorldCat member libraries worldwide

Marketing research : measurement & method : a text with cases by Donald S Tull( Book )

8 editions published between 1987 and 2003 in English and held by 18 WorldCat member libraries worldwide

Consumer behavior building marketing strategy by Del I Hawkins( Book )

1 edition published in 2004 in English and held by 16 WorldCat member libraries worldwide

Xiao fei zhe xing wei by Del I Hawkins( Book )

3 editions published between 1987 and 2008 in Chinese and held by 8 WorldCat member libraries worldwide

Ben shu xu shu le ying xiang xiao fei zhe xing wei de wai jie he nei zai de yin su, Yi ji xiao fei zhe de jue ce guo cheng
Marketing Research : meaning, measurement and method by Donald S Tull( Book )

4 editions published in 1976 in English and held by 6 WorldCat member libraries worldwide

Essentials of marketing research by Del I Hawkins( Book )

3 editions published in 1994 in English and held by 5 WorldCat member libraries worldwide

Estudio de casos sobre los principios del marketing y los fundamentos del mercado
Xiao fei zhe xing wei : di shi ban by Hao Jin Si( Book )

1 edition published in 2008 in Chinese and held by 3 WorldCat member libraries worldwide

Xiao fei zhe xing wei xue : yuan shu di 10 ban( Book )

1 edition published in 2007 in English and held by 3 WorldCat member libraries worldwide

Consumer behavior : building marketing strategy by Del I Hawkins( )

2 editions published between 2004 and 2010 in English and held by 3 WorldCat member libraries worldwide

Video cases to accompany Consumer Behavior : implications for marketing strategy, 6th edition, Hawkins, Best, Coney( Visual )

1 edition published in 1995 in English and held by 2 WorldCat member libraries worldwide

Corporate policy and unsolicited new product ideas by Del I Hawkins( Book )

1 edition published in 1976 in English and held by 2 WorldCat member libraries worldwide

Xiao fei zhe xing wei xue, yuan shu di 11 ban by Del I Hawkins( Book )

1 edition published in 2011 in Chinese and held by 2 WorldCat member libraries worldwide

DDB Needham lifestyle survey data disk for use with Consumer behavior building marketing strategy. by Del I Hawkins( )

1 edition published in 2004 in English and held by 2 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.54 (from 0.27 for Video case ... to 0.95 for Xiao fei z ...)

Consumer behavior building marketing strategy
Covers
Consumer behavior : building marketing strategyConsumer behaviour : implications for marketing strategyConsumer behavior building marketing strategyConsumer behavior : building marketing strategy
Alternative Names
Hawkins, David

Hawkins, Del I.

Hawkins, Delbert

Hawkins, Delbert I.

호킨스, 델베르트 I

Languages
English (277)

Chinese (18)

Spanish (13)

French (1)