WorldCat Identities

Martin, Dennis G.

Overview
Works: 15 works in 57 publications in 3 languages and 900 library holdings
Genres: Biography  Religious films  Documentary films  Case studies  History 
Roles: Author
Publication Timeline
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Most widely held works by Dennis G Martin
Strategic advertising campaigns by Don E Schultz( Book )

31 editions published between 1979 and 1994 in 3 languages and held by 843 WorldCat member libraries worldwide

A modest revolution : today's girls say what they really think!( Visual )

2 editions published in 2006 in English and held by 10 WorldCat member libraries worldwide

This documentary shows that modesty goes deeper than clothing, and outside appearance. It's about connecting to people so we can see what they're like on the inside. Includes bonus material and "talking points" for family and group discussions
Consumer symbolicum, the advertising legacy of Pierre Martineau by Dennis G Martin( )

6 editions published in 1985 in English and held by 9 WorldCat member libraries worldwide

Media flight plan 6 : a strategic approach to media planning theory and practice by Dennis G Martin( Book )

1 edition published in 2011 in English and held by 8 WorldCat member libraries worldwide

Origins of motivation research : the advertising legacy of Pierre Martineau by Dennis G Martin( Book )

2 editions published in 1991 in English and held by 6 WorldCat member libraries worldwide

Guang gao yun dong ce lue by Zi Shu( Book )

2 editions published in 1987 in Chinese and held by 6 WorldCat member libraries worldwide

Media flight plan III : a strategic approach to media planning basics by Dennis G Martin( Book )

2 editions published in 1996 in English and held by 5 WorldCat member libraries worldwide

Media flight plan V : a strategic approach to media planning theory & practice by Dennis G Martin( Book )

1 edition published in 2006 in English and held by 4 WorldCat member libraries worldwide

Guang gao yun dong ce lue xin lun by Don E Schultz( Book )

1 edition published in 1991 in Chinese and held by 4 WorldCat member libraries worldwide

Ads that sell by Dennis G Martin( Visual )

1 edition published in 1975 in English and held by 3 WorldCat member libraries worldwide

Shows examples of sixty four-color magazine advertisements. Encourages students to pick the stronger of two similar ads and then compares their choices with Starch scores which measured the impact of each advertisement
Impact of Computer Software on Advertising Media Courses A Study of 71 Colleges and Universities by Dennis G Martin( Book )

2 editions published in 1991 in English and held by 2 WorldCat member libraries worldwide

A study evaluated the impact of microcomputers and software in advertising media courses by surveying media planning instructors in 71 (out of 111) colleges and universities. The survey asked instructors to evaluate textbooks, workbooks, and computer software; to assess the impact of software on the media course; and to compare software users with non-users. Results showed that software users spent more time than non-users teaching theoretical media concepts. Results further indicated that professors who used to teach media planning without software showed a moderate to extreme increase in satisfaction after adopting computer software. Results also suggest that dedicated media planning software helped to lift a significant part of the burden of repetitive calculations required in creating a complex multi-media plan, allowing more time for thinking through complex marketing problems and writing strategically sound plans. (Three tables of data are included.) (PRA)
Media flight plan 7 : a strategic approach to media planning theory and practice by Dennis G Martin( Book )

1 edition published in 2015 in English and held by 2 WorldCat member libraries worldwide

Media flight plan IV : a strategic approach to media planning basics by Dennis G Martin( Book )

2 editions published in 2002 in English and held by 2 WorldCat member libraries worldwide

It's not nice to fool the consumer : ... she's your wife by Dennis G Martin( Book )

2 editions published in 1974 in English and held by 1 WorldCat member library worldwide

East Melbourne Synagogue by C Kellaway( Book )

in Undetermined and held by 0 WorldCat member libraries worldwide

Two papers relating to the East Melbourne Synagogue in Albert Street, East Melbourne
 
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Audience level: 0.38 (from 0.23 for Media flig ... to 1.00 for East Melbo ...)

Alternative Names
Martin, Dennis.

Martin, Dennis (Dennis G.)

Languages