WorldCat Identities

Ries, Al

Overview
Works: 305 works in 1,061 publications in 12 languages and 15,684 library holdings
Genres: Case studies  Methods (Music) 
Roles: Author, Narrator, Commentator
Publication Timeline
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Most widely held works about Al Ries
 
Most widely held works by Al Ries
Positioning : the battle for your mind by Al Ries( Book )

135 editions published between 1976 and 2016 in 7 languages and held by 3,269 WorldCat member libraries worldwide

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Marketing warfare by Al Ries( Book )

38 editions published between 1985 and 2017 in 3 languages and held by 1,617 WorldCat member libraries worldwide

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
The 22 immutable laws of marketing : violate them at your own risk by Al Ries( Book )

19 editions published between 1993 and 2002 in English and held by 1,345 WorldCat member libraries worldwide

With irreverent but honest insights, Ries and Trout provide advice that oftentimes flies in the face of conventional, but not always successful, wisdom. The Law of Candor: Tell the consumer your problem, point out the negatives, and be honest with your audience if you want to look better in their eyes. The Law of Line Extension: When you try to be all things to all people, you inevitably wind up in trouble. Companies that overextend themselves consistently lose market share. The Law of the Ladder: The battle isn't lost if you fail to be No. 1. Sometimes it's better to be a small fish in a big pond than a big fish in a small pond - only then are you able to examine the weaknesses of your superior competitors at close range. With engaging candor and respected authority, Al Ries and Jack Trout share their rules for certain success in the international world of marketing
The fall of advertising and the rise of PR by Al Ries( Book )

29 editions published between 2002 and 2014 in 3 languages and held by 1,191 WorldCat member libraries worldwide

Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries( Book )

47 editions published between 1988 and 2014 in 3 languages and held by 1,148 WorldCat member libraries worldwide

"Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--Jacket
The origin of brands : discover the natural laws of product innovation and business survival by Al Ries( Book )

20 editions published between 2004 and 2009 in English and Swedish and held by 1,114 WorldCat member libraries worldwide

"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding."--Jacket
Bottom-up marketing by Al Ries( Book )

26 editions published between 1989 and 2012 in 4 languages and held by 801 WorldCat member libraries worldwide

Focus : the future of your company depends on it by Al Ries( Book )

23 editions published between 1996 and 2005 in 4 languages and held by 670 WorldCat member libraries worldwide

In today's cutthroat environment, if you work in a corporation, you work in the marketing department. You can't afford not to: the very existence of your company rests on how good a job you're doing to associate your brand and your company with what customers think they want. Unfortunately, too many companies have taken great brands - such as Adidas running shoes, Coors beer, and Bic lighters - and wasted them on products like Adidas cologne, Coors water, and Bic pantyhose - classic cases of valuable names linked to unrelated products, which meant nothing in the customer's mind. Al Ries demonstrates how a corporation can increase its competitiveness by narrowing its focus, spinning off divisions that dilute its strength, and establishing a single word or concept the company can own in the mind
The 11 immutable laws of Internet branding by Al Ries( Book )

17 editions published between 2000 and 2003 in English and German and held by 629 WorldCat member libraries worldwide

Provides "information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet."--Jacket
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it by Al Ries( Book )

12 editions published between 2009 and 2014 in English and held by 464 WorldCat member libraries worldwide

Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for globally minded professionals makes recommendations for bridging the gaps between logical and intuitive methods
Horse sense : the key to success is finding a horse to ride by Al Ries( Book )

4 editions published between 1991 and 2017 in English and held by 212 WorldCat member libraries worldwide

The 22 immutable laws of marketing by Al Ries( )

21 editions published between 1992 and 2014 in English and No Linguistic content and held by 162 WorldCat member libraries worldwide

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
The 22 immutable laws of marketing by Al Ries( Book )

20 editions published between 1993 and 2014 in 3 languages and held by 112 WorldCat member libraries worldwide

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail
The 22 immutable laws of branding by Al Ries( )

21 editions published between 1998 and 2014 in English and Undetermined and held by 110 WorldCat member libraries worldwide

Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging How to define your category. . . even if you're not first to market How overbranding equals underwhelming Why good old-fashioned publicity may be the missing link in the brand-building process Why giving your brand the right name is perhaps more important than the brand itself And perhaps most important of all: How to own a word in the mind of the consumer. Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand
Les 22 lois du marketing : si vous les transgressez, c'est à vos risques et périls by Al Ries( Book )

12 editions published between 1994 and 2003 in French and held by 108 WorldCat member libraries worldwide

Future focus : how 21 companies are capturing 21st century success by Theodore B Kinni( Book )

7 editions published between 1999 and 2000 in English and held by 106 WorldCat member libraries worldwide

"In Future Focus Theodore Kinni and Al Ries answer the three critical questions that everyone involved with business, including leaders, managers, financial professionals, investors and employees, must ask when planning for the future: What are the essential ingredients of 21st century corporate success? Which companies best exemplify these qualities? And how can we learn and profit from their example?" "The 21 Future Focus winners include among others: Berteismann, 3Com, Dell, Nokia, Intel, Nucor; Microsoft, Nintendo, Heineken, Glaxo, Toyota and Quebecor." "Future Focus shows what companies have done to become world class leaders and points out what can cause them to lose their position. A must read for every business owner and executive in the decision making level."--BOOK JACKET
The origin of brands : how product evolution creates endless possibilities for new brands by Al Ries( Book )

16 editions published between 2004 and 2014 in English and Polish and held by 105 WorldCat member libraries worldwide

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction'in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: -Divide and conquer -Exploit divergence -Use the theories of survival of the firstest and survival of the secondest -Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding
Las 22 leyes inmutables del marketing : viólelas a su propio riesgo by Al Ries( Book )

20 editions published between 1993 and 2007 in Spanish and held by 88 WorldCat member libraries worldwide

Marketing fängt beim Kunden an : Taktik geht vor Strategie (Bottom-up Marketing) by Al Ries( Book )

5 editions published between 1990 and 1999 in German and held by 65 WorldCat member libraries worldwide

La guerra del marketing by Al Ries( )

11 editions published between 2005 and 2016 in Spanish and Italian and held by 61 WorldCat member libraries worldwide

Quando nel 1986 Ries e Trout pubblicarono la prima edizione di questo volume, scossero il mondo del marketing con la sentenza: "Il marketing è una guerra dove il nemico sono i concorrenti, e il cliente è l'obiettivo da conquistare", In molti anni di lavoro di consulenza, Ries e Trout avevano scoperto quanto le aziende trascurassero le strategie essenziali per emergere nel mercato e mantenere il proprio potere e per questo avevano deciso di scrivere un libro ispirato a quello che secondo loro era il miglior testo di marketing mai scritto: "Della guerra" (1832), del generale prussiano Carl von Clausewitz, che spiega come i principi strategici stiano dietro a tutte le guerre di successo, di qualsiasi guerra si tratti. Dopo di allora il libro fu ristampato infinite volte, ma oggi viene ripresentato in una edizione rinnovata. La ragione di questo è facile da capire: vent'anni fa, quella che oggi chiamiamo "economia globale" ancora non esisteva, o era comunque appannaggio delle grosse multinazionali. In secondo luogo, guerre (del marketing) stanno scoppiando in ogni parte del globo, ed è quindi necessario porsi prima di tutto una domanda: "Che tipo di guerra stiamo combattendo?"
 
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The 22 immutable laws of marketing : violate them at your own risk
Covers
Marketing warfareThe 22 immutable laws of marketing : violate them at your own riskThe fall of advertising and the rise of PRThe 22 immutable laws of branding : how to build a product or service into a world-class brandThe origin of brands : discover the natural laws of product innovation and business survivalBottom-up marketingFocus : the future of your company depends on itThe 11 immutable laws of Internet branding
Alternative Names
Al Ries American advertising executive

Al Ries Amerikaans econoom

Al Ries amerikansk ekonom

Al Ries amerikansk økonom

Al Ries economista statunitense

Rais, Āl

Ries, Al

Ries, Al & Laura

Ал Рийс

Райс, Эл

אל ריס

ריס, אל

آل رايس

ال ریس اقتصاددان آمریکایی

라이스, 알 1926-

리스, 알 1926-

리스, 앨 1926-

알 리스 1926-

アル・ライズ

ライズ, アル

リース, A

Languages
English (389)

Spanish (51)

French (22)

Chinese (17)

German (7)

Polish (3)

Danish (2)

Italian (2)

Korean (2)

Turkish (2)

Swedish (1)

Hebrew (1)