Gardner, David Morgan 1936-

Overview

Works:	40 works in 115 publications in 1 language and 2,368 library holdings
Genres:	Conference papers and proceedings Bibliographies Encyclopedias Educational films Internet videos Academic theses Nonfiction films Dictionaries Handbooks and manuals Case studies
Roles:	Author, Editor, Other
Classifications:	HF5415, 658.8001

Publication Timeline

Most widely held works by David Morgan Gardner

Marketing theory : evolution and evaluation by Jagdish N Sheth( Book )

13 editions published in 1988 in English and held by 539 WorldCat member libraries worldwide

The evolution of marketing theories and the rationales behind them are chronicled in this text, which presents a typology of different schools of marketing thought. The authors develop a list of concepts and axioms which they believe will be of use in generating a practical theory of marketing

Consumerism, a new force in society( Book )

12 editions published between 1976 and 1978 in English and held by 441 WorldCat member libraries worldwide

Strategic marketing and management by Howard Thomas( Book )

10 editions published in 1985 in English and held by 327 WorldCat member libraries worldwide

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt by American Marketing Association( Book )

7 editions published between 1978 and 2003 in English and held by 246 WorldCat member libraries worldwide

A basic bibliography on experimental design in marketing by David Morgan Gardner( Book )

6 editions published in 1980 in English and Undetermined and held by 209 WorldCat member libraries worldwide

Proceedings of the 11th Paul D. Converse Symposium by Paul D. Converse Symposium( Book )

3 editions published in 1982 in English and held by 174 WorldCat member libraries worldwide

Alternative policies for controlling nonpoint agricultural sources of water pollution by Wesley D Seitz( Book )

2 editions published in 1978 in English and held by 135 WorldCat member libraries worldwide

Formulating agricultural nonpoint source policy : analysis and issues( Book )

1 edition published in 1983 in English and held by 57 WorldCat member libraries worldwide

A proposed model of consumer behavior for study of energy consumption and other non-repetitive purchase decisions by David Morgan Gardner( )

5 editions published between 1980 and 1987 in English and held by 32 WorldCat member libraries worldwide

The Motley Fool UK investment guide by David Berger( Book )

3 editions published between 1998 and 2000 in English and held by 29 WorldCat member libraries worldwide

Marketing research inputs to public policy : the case of the FTC by William L Wilkie( Book )

1 edition published in 1973 in English and held by 23 WorldCat member libraries worldwide

Strategic planning by David Morgan Gardner( Visual )

2 editions published between 1985 and 1986 in English and held by 19 WorldCat member libraries worldwide

A lecture on strategic planning presented by David Gardner to the OCLC Users Council meeting on September 22, 1985, in Columbus, Ohio. Dr. Gardner discusses in detail the strategic planning process as it impacts membership organizations such as OCLC and the libraries it serves. Covers the phases of strategic planning, such as the budgeting process, forecast-based planning, external-oriented planning and thinking strategically

Is the price / quality relationship important? by David Morgan Gardner( )

3 editions published in 1974 in English and held by 17 WorldCat member libraries worldwide

Farmers' attitudes concerning soil erosion and its control : a report to the Illinois EPA Agricultural Task Force by David Morgan Gardner( )

2 editions published in 1977 in English and held by 17 WorldCat member libraries worldwide

An exploratory investigation of achievement motivation effects on consumer behavior by David Morgan Gardner( )

3 editions published in 1972 in English and held by 14 WorldCat member libraries worldwide

The marketing concept : its dimensions for the "big" small firm by David Morgan Gardner( )

4 editions published in 1981 in English and held by 14 WorldCat member libraries worldwide

Deceptive advertising : a practical approach to measurement by David Morgan Gardner( )

3 editions published in 1980 in English and held by 13 WorldCat member libraries worldwide

A contingency approach to marketing high technology products by David Morgan Gardner( Book )

1 edition published in 1998 in English and held by 12 WorldCat member libraries worldwide

The Hindu and Roman law of Adoption by David Morgan Gardner( )

4 editions published between 1881 and 2010 in English and held by 10 WorldCat member libraries worldwide

Can deceptive advertising be measured? by David Morgan Gardner( Book )

3 editions published in 1973 in English and Undetermined and held by 8 WorldCat member libraries worldwide