WorldCat Identities

Farris, Paul W.

Overview
Works: 88 works in 309 publications in 4 languages and 5,121 library holdings
Genres: Case studies  Conference papers and proceedings 
Roles: Author, Editor, Honoree, Other
Publication Timeline
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Most widely held works by Paul W Farris
Marketing metrics : 50+ metrics every executive should master by Paul W Farris( Book )

29 editions published between 2006 and 2009 in 4 languages and held by 1,002 WorldCat member libraries worldwide

"Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency."--pub. desc
The advertising controversy : evidence on the economic effects of advertising by Mark S Albion( Book )

15 editions published in 1981 in English and held by 790 WorldCat member libraries worldwide

Marketing metrics : the definitive guide to measuring marketing performance by Neil T Bendle( Book )

33 editions published between 2010 and 2016 in English and held by 617 WorldCat member libraries worldwide

It is essential for marketers and their business colleagues to receive a return on every marketing investment that is made. This widely-praised reference has established itself as the definitive guide to choosing the right metrics and using them effectively. The 50+ metrics provided in this reference will help readers prove the business value and efficacy of their efforts. Fully updated to reflect the latest techniques, insights, and research, as well as the importance of digital marketing and social media, Marketing Metrics, Second Editionexplains the applications, tradeoffs, and nuances of each metric, and shows exactly how to gain actionable information from the data. For clarity and simplicity, it avoids advanced math: all calculations can be performed by hand, or with basic spreadsheet techniques. This edition covers a wide spectrum of marketing and measurement issues, including: customer perceptions, market share, competitive analysis, margins and profits, product and portfolio management, customer profitability, sales force and channel management, pricing strategy, promotion, advertising media, web metrics, and much more. It also demonstrates how to use marketing metrics as an "X-ray" to discover leading indicators, and identify crucial new opportunities and challenges. Also included is an entirely new chapter on the systems of metrics that can be used to assess the overall performance of the firm and how marketing initiatives help or hinder
Cases in advertising and promotion management by John A Quelch( Book )

26 editions published between 1983 and 1994 in English and held by 563 WorldCat member libraries worldwide

The profit impact of marketing strategy project : retrospect and prospects( Book )

16 editions published between 2004 and 2009 in English and held by 414 WorldCat member libraries worldwide

"New developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy project. Here, Paul Farris and Michael Moore gather together contributions from experts across the USA and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering new practical knowledge about business innovation and changes, this book not only explores new ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data."--BOOK JACKET
Advertising & promotion management : a manager's guide to theory & practice by Paul W Farris( Book )

8 editions published between 1983 and 1987 in English and held by 229 WorldCat member libraries worldwide

Rather than recommend specific methods to use in advertising and promotion management, this book intends to communicate general decision frameworks to assist managers in supervising and planning. The first half of the book is devoted to advertising management and the second half concentrates on the management of consumer and trade promotions
Key marketing metrics : the 50+ metrics every manager needs to know by Paul W Farris( Book )

24 editions published between 2008 and 2017 in English and held by 151 WorldCat member libraries worldwide

Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics
Appraising research on advertising's economic impacts by Mark S Albion( Book )

5 editions published in 1979 in English and held by 111 WorldCat member libraries worldwide

Cutting-edge marketing analytics : real world cases and data sets for hands on learning by Rajkumar Venkatesan( Book )

7 editions published between 2014 and 2015 in English and held by 109 WorldCat member libraries worldwide

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: * Identify the right data and analytics techniques * Conduct the analysis and obtain insights from it * Outline what-if scenarios and define optimal solutions * Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: * The real value of marketing analytics * How to integrate quantitative analysis with managerial sensibility * How to apply linear regression, logistic regression, cluster analysis, and Anova models * The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics
The effect of manufacturer advertising on consumer prices : a managerial overview by Mark S Albion( Book )

4 editions published in 1982 in English and held by 77 WorldCat member libraries worldwide

Relationships between changes in industrial advertising and promotion expenditures and changes in market share by Paul W Farris( Book )

5 editions published in 1976 in English and held by 73 WorldCat member libraries worldwide

Consumer information processing : perspectives and implications for advertising by William L Wilkie( Book )

6 editions published in 1976 in English and held by 71 WorldCat member libraries worldwide

Advertising intensity in consumer goods businesses : an empirical analysis by Paul W Farris( Book )

6 editions published in 1978 in English and Undetermined and held by 69 WorldCat member libraries worldwide

Comparison advertising : issues and prospects by William L Wilkie( Book )

3 editions published in 1974 in English and held by 67 WorldCat member libraries worldwide

Marketing costs in consumer goods industries by Robert D Buzzell( Book )

4 editions published in 1976 in English and held by 67 WorldCat member libraries worldwide

Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures by Robert D Buzzell( Book )

6 editions published in 1976 in English and held by 67 WorldCat member libraries worldwide

Determinants of advertising intensity : a review of the marketing literature by Paul W Farris( Book )

5 editions published in 1977 in English and held by 66 WorldCat member libraries worldwide

The effect of manufacturer advertising on retail pricing by Mark S Albion( Book )

3 editions published in 1981 in English and held by 66 WorldCat member libraries worldwide

Using a nonlinear response function in estimating advertising's carry-over effects by Paul W Farris( Book )

5 editions published in 1978 in English and Undetermined and held by 62 WorldCat member libraries worldwide

The relationship between distribution and market share by Paul W Farris( Book )

4 editions published in 1988 in English and held by 62 WorldCat member libraries worldwide

 
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Audience level: 0.44 (from 0.31 for Marketing ... to 0.72 for Key market ...)

Marketing metrics : 50+ metrics every executive should master
Covers
The advertising controversy : evidence on the economic effects of advertisingMarketing metrics : the definitive guide to measuring marketing performanceThe profit impact of marketing strategy project : retrospect and prospectsKey marketing metrics : the 50+ metrics every manager needs to know
Alternative Names
Farris, P. W.

Farris, Paul

Farris, Paul W.

패리스, 폴 W

Languages
English (205)

German (3)

Italian (2)

Chinese (1)