McDaniel, Carl D.
Most widely held works by Carl D McDaniel
Marketing by Charles W Lamb ( Book )
48 editions published between 1995 and 2011 in 3 languages and held by 577 libraries worldwide
This text is organized around the marketing mix. The latest concepts and theories are covered, including: Internet marketing; marketing plans; customer value; small business; global and multicultural marketing; ethics; and careers in marketing.
Marketing research essentials by Carl D McDaniel ( Book )
42 editions published between 1995 and 2010 in 3 languages and held by 525 libraries worldwide
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
Contemporary marketing research by Carl D McDaniel ( Book )
18 editions published between 1991 and 2001 in 3 languages and held by 361 libraries worldwide
Essentials of marketing by Charles W Lamb ( Book )
26 editions published between 1999 and 2012 in 3 languages and held by 356 libraries worldwide
This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course.
Principles of marketing by Charles W Lamb ( Book )
7 editions published between 1992 and 1994 in English and held by 287 libraries worldwide
Readings in contemporary marketing by Eugene M Johnson ( Book )
3 editions published between 1974 and 1977 in English and held by 264 libraries worldwide
Marketing by Carl D McDaniel ( Book )
9 editions published between 1979 and 2009 in 3 languages and held by 252 libraries worldwide
Marketing research by Carl D McDaniel ( Book )
18 editions published between 2004 and 2011 in English and held by 249 libraries worldwide
"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"--
The future of business by Lawrence J Gitman ( Book )
12 editions published between 2000 and 2008 in English and Spanish and held by 229 libraries worldwide
[This book] prepares students for a business [career] by equipping them with the knowledge, skills, and competencies they need.... [It] offers a thorough presentation of business principles and also highlights emerging business trends in fields such as management, leadership, production, marketing and finance. Trends include shifts in economic policies in Europe, the global marketplace, the boom in the service sector, managing workforce diversity, [and] new technology. -http://www.thomsonedu.com.
Marketing, an integrated approach by Carl D McDaniel ( Book )
4 editions published in 1979 in English and held by 222 libraries worldwide
The world of business by Lawrence J Gitman ( Book )
4 editions published between 1992 and 1995 in English and held by 217 libraries worldwide
Marketing research : the impact of the Internet by Carl D McDaniel ( Book )
9 editions published between 2001 and 2003 in English and held by 151 libraries worldwide
[This text] reflects the dramatic changes impacting the way marketing research is conducted in the new millennium. [The text] continues its unique, user-of-research approach. [In the text], the authors focus on teaching students how to properly analyze and implement marketing research data.-Back cover.
Business world by Lawrence J Gitman ( Book )
5 editions published between 1983 and 1987 in English and held by 119 libraries worldwide
Business world 2 by Lawrence J Gitman ( Book )
3 editions published in 1987 in English and held by 77 libraries worldwide
Introduction to marketing by Carl D McDaniel ( Book )
11 editions published between 2005 and 2011 in English and Spanish and held by 74 libraries worldwide
'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store.
The future of business : the essentials by Lawrence J Gitman ( Book )
7 editions published between 2005 and 2009 in English and held by 55 libraries worldwide
[This book offers an] introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," [this book] teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business. -http://www.swlearning.com.
Mktg2 by Charles W Lamb ( Book )
3 editions published in 2009 in English and held by 49 libraries worldwide
MKTG4 : student edition by Charles W Lamb ( Book )
1 edition published in 2010 in English and held by 40 libraries worldwide
The best of the future of business by Lawrence J Gitman ( Book )
2 editions published between 2002 and 2003 in English and held by 35 libraries worldwide
A successful career in an interactive business environment hinges on a solid understanding of how businesses create and maintain competitive, profitable products and services. [This book] provides students with a basic foundation in business principles and a look ahead at future developments that are changing the way businesses compete. By exploring today's business environment and tomorrow's business opportunities, students will get a head start on their careers in business.-Back cover.
MKTG3 : student edition by Charles W Lamb ( Book )
1 edition published in 2009 in English and held by 33 libraries worldwide
Accounting Allen-Bradley (Firm) Business Business--Data processing Business enterprises Business enterprises--Finance Business ethics Business forecasting Business logistics Business logistics--Vocational guidance Businessmen Career development Case studies Competition, International Computer integrated manufacturing systems Consumers Cross-cultural studies Entrepreneurship Executives--Training of Export marketing Exports Franchises (Retail trade) Household appliances--Prices Industrial management Industries--Social aspects Industries--Technological innovations International business enterprises International trade Leadership--Training of Management Manufactures Marketing Marketing channels Marketing--Management Marketing--Moral and ethical aspects Marketing research Marketing research--Computer network resources Marketing--Study and teaching Periodicals Physical distribution of goods Problems, exercises, etc. Production planning Quality control Sales promotion Small business Social responsibility of business Teams in the workplace Textbooks Total quality management United States
Mac Daniel, Carl
MacDaniel, Carl D. 1941- RAK-WB § 316 2
Mc Daniel, Carl
Mc Daniel, Carl D. 1941- RAK-WB § 316 2
McDaniel, Carl 1941-
McDaniel, Carl, 1942-
McDaniel, Carl Daley 1941-
McDaniel, Carl Daley, 1942-