WorldCat Identities

McDaniel, Carl Jr 1941-

Overview
Works: 152 works in 603 publications in 4 languages and 6,704 library holdings
Genres: Case studies  Textbooks  Study guides 
Roles: Author, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Carl McDaniel
Marketing, an integrated approach by Charles W Lamb( Book )

104 editions published between 1979 and 2015 in 5 languages and held by 1,479 WorldCat member libraries worldwide

Marketing, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, Marketing, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world
Marketing research essentials by Carl McDaniel( Book )

33 editions published between 1995 and 2016 in 3 languages and held by 760 WorldCat member libraries worldwide

"In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice "
Marketing research by Carl McDaniel( Book )

49 editions published between 2001 and 2015 in English and held by 708 WorldCat member libraries worldwide

"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"--Provided by publisher
Essentials of marketing by Charles W Lamb( Book )

43 editions published between 1999 and 2012 in 3 languages and held by 610 WorldCat member libraries worldwide

This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course
Contemporary marketing research by Carl McDaniel( Book )

35 editions published between 1991 and 1999 in English and held by 455 WorldCat member libraries worldwide

The future of business by Lawrence J Gitman( Book )

32 editions published between 2000 and 2009 in English and Spanish and held by 413 WorldCat member libraries worldwide

CONTENIDO: La participación en el entorno dinámico de los negocios - La evolución de los sistemas económicos y de la competencia - Toma de decisiones éticas y administración de la empresa socialmente responsable - Competencia en los mercados globales - La constitución legal de las sociedades mercantiles - Desarrollo emprendedor. Cómo iniciar y administrar su propio negocio - Administración y liderazgo en las organizaciones de hoy - Diseño de estructuras organizacionales - Administración de recursos humanos - Motivación de los empleados y formación de equipos autoadministrados - La relaciones obrero-patrones - Administración de operaciones de clase mundial - Entender al cliente y formulación de una estrategia de marketing - Desarrollo de productos de calidad al precio correcto - Distribución de los productos de manera oportuna y eficaz - Uso de la tecnología para administrar la información - El dinero y las instituciones financieras - Administración de las finanzas de una empresa - Los
Principles of marketing by Charles W Lamb( Book )

18 editions published between 1992 and 1994 in English and held by 310 WorldCat member libraries worldwide

Readings in contemporary marketing by Eugene M Johnson( Book )

4 editions published between 1974 and 1977 in English and held by 272 WorldCat member libraries worldwide

Introduction to marketing by Carl McDaniel( Book )

28 editions published between 2005 and 2013 in English and Spanish and held by 209 WorldCat member libraries worldwide

'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store
The world of business by Lawrence J Gitman( Book )

7 editions published between 1992 and 1995 in English and held by 202 WorldCat member libraries worldwide

Business world by Lawrence J Gitman( Book )

7 editions published between 1983 and 1987 in English and held by 114 WorldCat member libraries worldwide

MKTG 8 by Charles W Lamb( Book )

8 editions published between 2014 and 2015 in English and held by 74 WorldCat member libraries worldwide

MKTG5 : student edition by Charles W Lamb( Book )

7 editions published between 2010 and 2012 in English and held by 70 WorldCat member libraries worldwide

"Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners." -- amazon.com book description
MKTG 7 by Charles W Lamb( Book )

4 editions published between 2013 and 2014 in English and held by 64 WorldCat member libraries worldwide

MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze
Business world 2 by Lawrence J Gitman( Book )

2 editions published in 1987 in English and held by 64 WorldCat member libraries worldwide

MKTG3 : student edition by Charles W Lamb( Book )

4 editions published between 2009 and 2015 in English and held by 63 WorldCat member libraries worldwide

A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text
MKTG4 : student edition by Charles W Lamb( Book )

6 editions published between 2010 and 2011 in English and held by 62 WorldCat member libraries worldwide

Investigación de mercados by Carl McDaniel( Book )

7 editions published between 2005 and 2011 in Spanish and held by 53 WorldCat member libraries worldwide

CONTENIDO: El papel de la investigación de mercados en la toma de decisiones administrativas - La industria de la investigación de mercados - La definición del problema y el proceso de investigación - Datos secundarios y bases de datos - Investigación cualitativa - Investigación por encuestas: el profundo impacto de Internet - Recopilación de datos primarios: observación - Recopilación de datos primarios: experimentación - El concepto de la medición - Utilización de escalas de medición para lograr un marketing eficaz - Diseño del cuestionario - Aspectos básicos del muestreo - Determinación del tamaño de la muestra - Procesamiento de datos y análisis fundamental de datos - Pruebas estadísticas de las diferencias - Correlación divariada y regresión - Análisis multivariado de datos - Comunicación de los resultados de la investigación - Administración de la investigación de mercados y ética de investigación
MKTG6 by Charles W Lamb( Book )

8 editions published between 2012 and 2013 in English and held by 51 WorldCat member libraries worldwide

From the publisher: Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle
Marketing essentials by Carl McDaniel( Book )

6 editions published between 2007 and 2012 in English and held by 46 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
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  Kids General Special  
Audience level: 0.47 (from 0.26 for The world ... to 0.72 for Investigac ...)

Alternative Names
Mac Daniel Carl

MacDaniel Carl

MacDaniel, Carl 1941-

MacDaniel, Carl D. 1941-

MacDaniel, Carl D., Jr., 1941-

MacDaniel, Carl Daley 1941-

MacDaniel, Carl, Jr., 1941-

Mc Daniel Carl

Mc Daniel, Carl D. 1941-

McDaniel, Carl.

McDaniel, Carl 1941-

McDaniel, Carl, 1942-

McDaniel, Carl D.

McDaniel, Carl Daley 1941-

McDaniel, Carl Daley, 1942-

McDaniel, Carl Jr

McDaniel, Carl Jr. 1941-

맥다니엘, 칼

Languages
English (363)

Spanish (32)

Chinese (9)

French (1)

Covers
Marketing research essentialsMarketing researchEssentials of marketingContemporary marketing researchThe future of businessIntroduction to marketingMKTG5 : student editionMKTG3 : student edition