WorldCat Identities

McDaniel, Carl Jr 1941-

Overview
Works: 172 works in 760 publications in 4 languages and 7,297 library holdings
Genres: Case studies  Textbooks  Study guides 
Roles: Author, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Carl McDaniel
Marketing by Charles W Lamb( Book )

94 editions published between 1982 and 2017 in 4 languages and held by 1,303 WorldCat member libraries worldwide

The new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating introduction to the dynamic world of marketing
Marketing research essentials by Carl McDaniel( Book )

85 editions published between 1995 and 2016 in 3 languages and held by 1,008 WorldCat member libraries worldwide

"In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice "--
Essentials of marketing by Charles W Lamb( Book )

42 editions published between 1999 and 2012 in English and Undetermined and held by 602 WorldCat member libraries worldwide

This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course
Marketing research by Carl McDaniel( Book )

51 editions published between 2004 and 2015 in English and Undetermined and held by 601 WorldCat member libraries worldwide

"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"--
Contemporary marketing research by Carl McDaniel( Book )

36 editions published between 1991 and 1999 in English and held by 447 WorldCat member libraries worldwide

The future of business by Lawrence J Gitman( Book )

30 editions published between 2000 and 2009 in English and held by 386 WorldCat member libraries worldwide

Principles of marketing by Charles W Lamb( Book )

20 editions published between 1992 and 2013 in English and Spanish and held by 315 WorldCat member libraries worldwide

Readings in contemporary marketing by Eugene M Johnson( Book )

8 editions published between 1974 and 1977 in English and held by 274 WorldCat member libraries worldwide

Introduction to marketing by Carl McDaniel( Book )

33 editions published between 2005 and 2013 in 3 languages and held by 223 WorldCat member libraries worldwide

'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store
The world of business by Lawrence J Gitman( Book )

7 editions published between 1992 and 1995 in English and held by 192 WorldCat member libraries worldwide

Marketing, an integrated approach by Carl McDaniel( Book )

10 editions published between 1979 and 1989 in English and held by 189 WorldCat member libraries worldwide

Marketing research : the impact of the Internet by Carl McDaniel( Book )

19 editions published between 2001 and 2002 in English and held by 167 WorldCat member libraries worldwide

Business world by Lawrence J Gitman( Book )

10 editions published between 1983 and 1987 in English and held by 117 WorldCat member libraries worldwide

MKTG 8 by Charles W Lamb( Book )

8 editions published between 2014 and 2015 in English and held by 77 WorldCat member libraries worldwide

Investigación de mercados by Carl McDaniel( Book )

12 editions published between 2005 and 2016 in Spanish and held by 73 WorldCat member libraries worldwide

CONTENIDO: El papel de la investigación de mercados en la toma de decisiones administrativas - La industria de la investigación de mercados - La definición del problema y el proceso de investigación - Datos secundarios y bases de datos - Investigación cualitativa - Investigación por encuestas: el profundo impacto de Internet - Recopilación de datos primarios: observación - Recopilación de datos primarios: experimentación - El concepto de la medición - Utilización de escalas de medición para lograr un marketing eficaz - Diseño del cuestionario - Aspectos básicos del muestreo - Determinación del tamaño de la muestra - Procesamiento de datos y análisis fundamental de datos - Pruebas estadísticas de las diferencias - Correlación divariada y regresión - Análisis multivariado de datos - Comunicación de los resultados de la investigación - Administración de la investigación de mercados y ética de investigación
MKTG5 : student edition by Charles W Lamb( Book )

7 editions published between 2010 and 2012 in English and held by 70 WorldCat member libraries worldwide

"Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners." -- amazon.com book description
MKTG3 : student edition by Charles W Lamb( Book )

5 editions published between 2009 and 2015 in English and held by 69 WorldCat member libraries worldwide

A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text
MKTG 7 by Charles W Lamb( Book )

5 editions published between 2013 and 2014 in English and held by 67 WorldCat member libraries worldwide

MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze
Business world 2 by Lawrence J Gitman( Book )

2 editions published in 1987 in English and held by 65 WorldCat member libraries worldwide

Mktg2 by Charles W Lamb( Book )

9 editions published between 2008 and 2013 in English and held by 59 WorldCat member libraries worldwide

A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG2 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster. MKTG delivers a fresh approach to give students what they need and want in a text. MKTG2 is now also available through MindTap - a personalised online learning experience with relevant assignments that guide students to analyse, apply and improve thinking, allowing you to measure skills and outcomes with ease
 
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Audience level: 0.47 (from 0.27 for The world ... to 0.69 for Introducti ...)

Alternative Names
Mac Daniel Carl

MacDaniel Carl

MacDaniel, Carl 1941-

MacDaniel, Carl D. 1941-

MacDaniel, Carl D., Jr., 1941-

MacDaniel, Carl Daley 1941-

MacDaniel, Carl, Jr., 1941-

Mc Daniel Carl

Mc Daniel, Carl D. 1941-

McDaniel, Carl.

McDaniel, Carl 1941-

McDaniel, Carl, 1942-

McDaniel, Carl D.

McDaniel, Carl Daley 1941-

McDaniel, Carl Daley, 1942-

McDaniel, Carl Jr

McDaniel, Carl Jr. 1941-

맥다니엘, 칼

Languages
English (444)

Spanish (34)

Chinese (5)

French (1)

Covers
Marketing research essentialsEssentials of marketingMarketing researchContemporary marketing researchThe future of businessIntroduction to marketingMarketing research : the impact of the InternetInvestigación de mercados