WorldCat Identities

McDaniel, Carl D.

Overview
Works: 132 works in 502 publications in 3 languages and 6,407 library holdings
Genres: Case studies  Textbooks 
Classifications: HF5415, 658.8
Publication Timeline
Key
Publications about  Carl D McDaniel Publications about Carl D McDaniel
Publications by  Carl D McDaniel Publications by Carl D McDaniel
Most widely held works by Carl D McDaniel
Marketing research essentials by Carl D McDaniel ( Book )
109 editions published between 1995 and 2014 in English and Undetermined and held by 1,654 WorldCat member libraries worldwide
"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"--
Marketing, an integrated approach by Charles W Lamb ( Book )
57 editions published between 1979 and 2013 in 3 languages and held by 1,371 WorldCat member libraries worldwide
Marketing, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, Marketing, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world
Essentials of marketing by Charles W Lamb ( Book )
35 editions published between 1999 and 2012 in English and Undetermined and held by 578 WorldCat member libraries worldwide
This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course
Contemporary marketing research by Carl D McDaniel ( Book )
26 editions published between 1991 and 1999 in English and held by 460 WorldCat member libraries worldwide
The future of business by Lawrence J Gitman ( Book )
21 editions published between 2000 and 2009 in English and held by 361 WorldCat member libraries worldwide
Principles of marketing by Charles W Lamb ( Book )
16 editions published between 1992 and 1994 in English and held by 311 WorldCat member libraries worldwide
Readings in contemporary marketing by Eugene M Johnson ( Book )
4 editions published between 1974 and 1977 in English and held by 288 WorldCat member libraries worldwide
The world of business by Lawrence J Gitman ( Book )
6 editions published between 1992 and 1995 in English and held by 214 WorldCat member libraries worldwide
Introduction to marketing by Carl D McDaniel ( Book )
25 editions published between 2005 and 2013 in English and Spanish and held by 180 WorldCat member libraries worldwide
'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store
Business world by Lawrence J Gitman ( Book )
7 editions published between 1983 and 1987 in English and held by 119 WorldCat member libraries worldwide
Investigación de mercados contemporánea by Carl D McDaniel ( Book )
10 editions published between 1999 and 2011 in Spanish and English and held by 78 WorldCat member libraries worldwide
Business world 2 by Lawrence J Gitman ( Book )
2 editions published in 1987 in English and held by 67 WorldCat member libraries worldwide
Mktg2 by Charles W Lamb ( Book )
4 editions published between 2009 and 2013 in English and held by 53 WorldCat member libraries worldwide
MKTG4 : student edition by Charles W Lamb ( Book )
1 edition published in 2010 in English and held by 53 WorldCat member libraries worldwide
MKTG3 : student edition by Charles W Lamb ( Book )
2 editions published between 2009 and 2010 in English and held by 50 WorldCat member libraries worldwide
MKTG5 : student edition by Charles W Lamb ( Book )
1 edition published in 2011 in English and held by 50 WorldCat member libraries worldwide
MKTG 7 by Charles W Lamb ( Book )
2 editions published between 2013 and 2014 in English and held by 45 WorldCat member libraries worldwide
MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze
The best of the future of business by Lawrence J Gitman ( Book )
3 editions published in 2003 in English and held by 40 WorldCat member libraries worldwide
With a goal of helping readers understand business trends, anticipate future business conditions, and prepare for successful careers, The Best of The Future of Business showcases the dramatic changes occurring in the business environment of today and tomorrow. Key principles are illustrated by hundreds of current examples, while the latest concepts and theories are covered in detail with numerous illustrations. Regardless of how you teach, The Best of The Future of Business, offers an extensive system of teaching and learning resources designed to ease course preparation and drive reader interactivity
MKTG6 by Charles W Lamb ( Book )
3 editions published in 2013 in English and held by 38 WorldCat member libraries worldwide
Great ideas for teaching marketing by Charles W Lamb ( Book )
4 editions published between 1992 and 1998 in English and held by 28 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.48 (from 0.33 for Introducti ... to 0.70 for Readings i ...)
Alternative Names
Mac Daniel Carl
MacDaniel Carl
MacDaniel, Carl 1941- Jr
MacDaniel, Carl D. 1941-
MacDaniel, Carl D. 1941- Jr
MacDaniel, Carl D., Jr., 1941-
MacDaniel, Carl, Jr., 1941-
Mc Daniel Carl
Mc Daniel, Carl D. 1941-
McDaniel, Carl.
McDaniel, Carl 1941-
McDaniel, Carl 1942-
McDaniel, Carl D.
McDaniel, Carl Daley 1941-
McDaniel, Carl Daley 1942-
McDaniel, Carl Jr
Languages
English (315)
Spanish (19)
French (1)
Covers