WorldCat Identities

McDaniel, Carl Jr 1941-

Overview
Works: 165 works in 764 publications in 4 languages and 7,325 library holdings
Genres: Case studies  Textbooks  Study guides 
Roles: Author, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Carl McDaniel
Marketing, an integrated approach by Charles W Lamb( Book )

106 editions published between 1979 and 2017 in 5 languages and held by 1,493 WorldCat member libraries worldwide

The new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating introduction to the dynamic world of marketing
Marketing research by Carl McDaniel( Book )

85 editions published between 2001 and 2016 in English and Spanish and held by 820 WorldCat member libraries worldwide

"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"--Provided by publisher
Essentials of marketing by Charles W Lamb( Book )

46 editions published between 1999 and 2012 in 3 languages and held by 614 WorldCat member libraries worldwide

This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course
Contemporary marketing research by Carl McDaniel( Book )

36 editions published between 1991 and 2000 in English and Chinese and held by 456 WorldCat member libraries worldwide

The future of business by Lawrence J Gitman( Book )

36 editions published between 2000 and 2009 in English and Spanish and held by 415 WorldCat member libraries worldwide

CONTENIDO: La participación en el entorno dinámico de los negocios - La evolución de los sistemas económicos y de la competencia - Toma de decisiones éticas y administración de la empresa socialmente responsable - Competencia en los mercados globales - La constitución legal de las sociedades mercantiles - Desarrollo emprendedor. Cómo iniciar y administrar su propio negocio - Administración y liderazgo en las organizaciones de hoy - Diseño de estructuras organizacionales - Administración de recursos humanos - Motivación de los empleados y formación de equipos autoadministrados - La relaciones obrero-patrones - Administración de operaciones de clase mundial - Entender al cliente y formulación de una estrategia de marketing - Desarrollo de productos de calidad al precio correcto - Distribución de los productos de manera oportuna y eficaz - Uso de la tecnología para administrar la información - El dinero y las instituciones financieras - Administración de las finanzas de una empresa - Los
Principles of marketing by Charles W Lamb( Book )

20 editions published between 1992 and 2013 in English and Spanish and held by 310 WorldCat member libraries worldwide

Readings in contemporary marketing by Eugene M Johnson( Book )

8 editions published between 1974 and 1977 in English and held by 275 WorldCat member libraries worldwide

Introduction to marketing by Carl McDaniel( Book )

29 editions published between 2005 and 2013 in English and Spanish and held by 215 WorldCat member libraries worldwide

'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store
The world of business by Lawrence J Gitman( Book )

7 editions published between 1992 and 1995 in English and held by 195 WorldCat member libraries worldwide

Business world by Lawrence J Gitman( Book )

8 editions published between 1983 and 1987 in English and held by 115 WorldCat member libraries worldwide

MKTG 8 by Charles W Lamb( Book )

8 editions published between 2014 and 2015 in English and held by 77 WorldCat member libraries worldwide

MKTG5 : student edition by Charles W Lamb( Book )

7 editions published between 2010 and 2012 in English and held by 74 WorldCat member libraries worldwide

"Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners." -- amazon.com book description
MKTG4 : student edition by Charles W Lamb( Book )

9 editions published between 2010 and 2011 in English and held by 65 WorldCat member libraries worldwide

MKTG 7 by Charles W Lamb( Book )

4 editions published between 2013 and 2014 in English and held by 65 WorldCat member libraries worldwide

MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze
Business world 2 by Lawrence J Gitman( Book )

2 editions published in 1987 in English and held by 63 WorldCat member libraries worldwide

Mktg2 by Charles W Lamb( Book )

9 editions published between 2008 and 2013 in English and held by 57 WorldCat member libraries worldwide

A student's textbook in marketing management
MKTG6 by Charles W Lamb( Book )

8 editions published between 2012 and 2013 in English and held by 51 WorldCat member libraries worldwide

From the publisher: Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle
MKTG9 by Charles W Lamb( Book )

6 editions published between 2015 and 2016 in English and held by 50 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.47 (from 0.27 for The world ... to 0.70 for Introducti ...)

Marketing research
Alternative Names
Mac Daniel Carl

MacDaniel Carl

MacDaniel, Carl 1941-

MacDaniel, Carl D. 1941-

MacDaniel, Carl D., Jr., 1941-

MacDaniel, Carl Daley 1941-

MacDaniel, Carl, Jr., 1941-

Mc Daniel Carl

Mc Daniel, Carl D. 1941-

McDaniel, Carl.

McDaniel, Carl 1941-

McDaniel, Carl, 1942-

McDaniel, Carl D.

McDaniel, Carl Daley 1941-

McDaniel, Carl Daley, 1942-

McDaniel, Carl Jr

McDaniel, Carl Jr. 1941-

맥다니엘, 칼

Languages
English (382)

Spanish (39)

Chinese (9)

French (1)

Covers
Marketing researchEssentials of marketingContemporary marketing researchThe future of businessIntroduction to marketingMKTG5 : student editionMKTG4 : student editionMktg2