WorldCat Identities

Danesi, Marcel 1946-

Overview
Works: 275 works in 1,148 publications in 4 languages and 39,380 library holdings
Genres: Self-instruction  Conversation and phrase books  Dictionaries  Reference works  Encyclopedias  Textbooks  Programmed instructional materials 
Roles: Author, Editor, Contributor, Other
Classifications: P99, 302.2
Publication Timeline
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Most widely held works by Marcel Danesi
Of cigarettes, high heels, and other interesting things : an introduction to semiotics by Marcel Danesi( Book )

19 editions published between 1999 and 2008 in English and held by 899 WorldCat member libraries worldwide

"In this volume, author Marcel Danesi shows us that the discipline that endeavors to understand the human quest for meaning is known as semiotics. He demonstrates how semiotics unravels the meanings of signs that make up the system of what we call a culture or a society. This book will engender in the reader the same kind of analytical and inquisitive frame of mind with which a semiotician approaches the subject matter of meaning. Basic semiotic ideas and analytical techniques are introduced via a fictional - yet very telling - scene, one that reveals a lot about the human need for meaning. The scene is a fashionable modern-day restaurant, and the fictional actions that occur allow Danesi to provide the semiotic version of the human drama in concrete terms."--BOOK JACKET
Italian the easy way by Marcel Danesi( Book )

6 editions published between 1987 and 2006 in English and held by 732 WorldCat member libraries worldwide

"Readers who want to teach themselves Italian at their own pace and outside a formal classroom setting will find this book an excellent source for getting started. Meanwhile, its many exercises and quick-check quizzes make it a fine textbook supplement for classroom use. The book opens with a discussion of Italian sounds, pronunciation, and spelling, with advice on stress and intonation in spoken Italian. Chapters that follow coach readers in greeting people, asking and answering basic question, polite expression, counting, making comparisons, expressing preferences, and carrying on everyday verbal transactions, for instance, at stores, banks, and restaurants. The updated text reflects current trends including use of communications devices and the euro. New in this edition are cultural capsules that discuss Italy and the Italian way of life. The author's pleasant, user-friendly approach to the language helps make learning Italian truly easy"--Publisher's description
Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys by Marcel Danesi( Book )

7 editions published between 2007 and 2008 in English and held by 633 WorldCat member libraries worldwide

"Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--Jacket
Italian demystified by Marcel Danesi( Book )

12 editions published between 2007 and 2017 in English and Italian and held by 581 WorldCat member libraries worldwide

Introduces the basic rules of Italian grammar, verb forms, common words and expressions, and Italian culture, and offers practice exercises, quizzes, and a glossary
Encyclopedic dictionary of semiotics, media, and communications by Marcel Danesi( Book )

16 editions published between 2000 and 2008 in English and Undetermined and held by 561 WorldCat member libraries worldwide

"Being interdisciplinary in nature, semiotics, media studies, and communication studies draw from ideas and terminology derived from other disciplines. Hence, this dictionary also encompasses basic concepts from the fields of anthropology, archeology, psychology, psychoanalysis, linguistics, philosophy, artificial intelligence, computer science, and biology. Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature." "The basis of each entry is a simple definition, which often includes the term's origin and important cross-references. Illustrations are provided where necessary, along with historical sketches of movements or schools of thought. The commentary on personages consists of brief statements about their contribution and relevance. Thus, the dictionary not only defines what a term means, but often delves into its history, applications, and broad implications." "This is a compact, practical guide that will be valuable to students in semiotics, media, and communication studies. Because of its interdisciplinary approach, it will also provide a wide range of scholars with a handy reference to disciplines other than but related to their own."--Jacket
The puzzle instinct : the meaning of puzzles in human life by Marcel Danesi( Book )

14 editions published between 2002 and 2004 in English and Spanish and held by 452 WorldCat member libraries worldwide

Publisher Fact Sheet
Forever young : the teen-aging of modern culture by Marcel Danesi( Book )

15 editions published between 2003 and 2016 in English and held by 420 WorldCat member libraries worldwide

"By laying bare the misguided tenets that have brought about, and continue to promote, a 'forever young' mentality, Marcel Danesi demonstrates that the 'teen-aging' of culture has come about because it is, simply put, good for business. Teen tastes have achieved cultural supremacy because the Western economic system requires a conformist and easily manipulated market, and has thus joined forces with the media-entertainment oligarchy to promote a deterministic 'forever young' market."--Jacket
Cool : the signs and meanings of adolescence by Marcel Danesi( Book )

13 editions published between 1994 and 2016 in English and held by 384 WorldCat member libraries worldwide

The image of restless, apathetic, mopish, awkward teenagers who listen to loud, screeching music when they are not on the phone, and who insist on dressing, wearing their hair, and behaving exactly like the friends they cannot seem to live without, has become a fixture of the modern social landscape. The emergence of certain behaviours (facial expressions, linguistic styles, dress codes, musical preferences, etc.) on the developmental timetable of children is a sign that they have entered a transitional period. The dramatic changes in physical appearance that occur during adolescence, and the emotional changes that accompany them, are traumatic. Teenagers naturally become inordinately concerned about their appearance and behaviour, and they believe that everyone is constantly observing them. This is why they talk all the time about how others act, behave, and appear. Language, dress, musical tastes, and other symbolic systems become the concrete means for identifying with peers. Teenagerhood is a socially constructed time-frame that channels the physiological and emotional changes that occur at puberty into patterns of symbolic behavior. These patterns are then reinforced by the media. This book represents both a synthesis of Marcel Danesi's research on the semiotics of modern adolescence, and his own interpretation of the significance and implications of our teenage culture. It constitutes a semiotic portrait of the teenager and of the factors that have led to the construction of the teenage persona and culture. Danesi makes a distinction between adolescence as psychobiological period of human growth and development and teenagerhood as a socially induced mindset that accompanies it. He focuses on the central behavioral trait of teenagerhood -- coolness; he defines it and discusses its emergence at or around puberty, and draws up an 'anatomy' of the behaviors associated with it. He discusses the language of teenagers, which he calls 'pubilect, ' and concludes with observations on the etiology, evolution, and future course of teenagerhood. Cool is intended not only for semioticians, as a documentation of a specific form of social semiosis, but also for parents and educators, and for teenagers themselves
Vico, metaphor, and the origin of language by Marcel Danesi( Book )

12 editions published in 1993 in English and Undetermined and held by 310 WorldCat member libraries worldwide

The origin of language is one of the deep mysteries of human existence. Drawing upon the work of the eighteenth-century Italian philosopher Giambattista Vico, Marcel Danesi fashions a persuasive, original account of the evolution and development of language. Seeking to reconstruct the primitive mind that generated language and the evolutionary events that must have preceded the advent of speech, he takes Vico's insight that mind, culture, and language evolved from the uniquely human faculty known as fantasia ("the imagination") and sketches a "primal scene" of compelling interest. Danesi identifies metaphor, the feature of mind that transforms iconic, perceptual thinking into conceptual thinking, as the crucial event in the Vichian scenario. The description of this scenario forms the core of Vico, Metaphor, and the Origin of Language. Danesi then evaluates the Vichian reconstruction of the origin of language in light of contemporary research in the cognitive, social, and biological sciences and with competing theories
Persuasive signs : the semiotics of advertising by Ron Beasley( Book )

20 editions published between 2002 and 2010 in English and held by 296 WorldCat member libraries worldwide

"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket
Dictionary of media and communications by Marcel Danesi( Book )

13 editions published between 2008 and 2015 in English and held by 284 WorldCat member libraries worldwide

Equally accessible to college and high school students and the general public, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of pop culture events that relate to media studies add to the dictionary's usefulness and appeal. - Publisher
Encyclopedia of media and communication by Marcel Danesi( Book )

13 editions published between 2011 and 2013 in English and Undetermined and held by 253 WorldCat member libraries worldwide

Detailed and up-to-date, the Encyclopedia of Media and Communication synthesizes a wide array of works and perspectives on the making of meaning. The appendix includes timelines covering the whole historical record for each medium, from either antiquity or their inception to the present day. Each entry also features a bibliography linking readers to relevant resources for further reading. The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars."--pub. desc
The forms of meaning : modeling systems theory and semiotic analysis by Thomas A Sebeok( Book )

18 editions published in 2000 in English and German and held by 196 WorldCat member libraries worldwide

"This book presents a methodological framework, developed from the field of biosemiotics, for studying semiotic phenomena as modeling processes. It presents a descriptive system for uniting semiotics and biology so that the "modelling instinct" can be studied in terms of its manifestations in various species. The book is written in an accessible textbook style, and can thus be used as a manual by both professional semioticians and students taking courses in semiotics, biology, and the communication sciences. It is composed in such a way that a broad readership can appreciate the fascinating research going on in a relatively unknown area of interdisciplinary study."--Jacket
The quest for meaning : a guide to semiotic theory and practice by Marcel Danesi( Book )

12 editions published between 2007 and 2013 in English and Undetermined and held by 182 WorldCat member libraries worldwide

"Semiotics is the study of the most critical feature of human consciousness - the capacity to create and use signs such as words and symbols for thinking, communicating, reflecting, transmitting, and preserving knowledge. The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics. Written as an introduction to the field, this study makes an otherwise complex discipline accessible to the interested reader." "Marcel Danesi examines the various themes, concepts, and techniques that constitute current semiotic theory, and does so in lucid, easy-to-follow language. Cross-references between topics show the interconnectedness of many aspects of semiotic practice and promote an understanding of the subject as a whole. Danesi treats such everyday things as food, clothing, mathematics, and popular culture to semiotic readings, providing basic examples of how the discipline can be applied in everyday life." "A step-by-step introduction, The Quest for Meaning is the definitive guide for students and teachers exploring semiotics at the undergraduate level and beyond."--Jacket
The sounds, forms, and uses of Italian : an introduction to Italian linguistics by Gianrenzo P Clivio( Book )

9 editions published between 2000 and 2008 in English and held by 162 WorldCat member libraries worldwide

Filling a major gap in the curriculum of undergraduate and graduate programs in Italian linguistics, this is a text on Italian linguistics that clearly presents all of the key concepts in a form designed specifically for English-speaking students
Using Italian vocabulary by Marcel Danesi( Book )

9 editions published between 2003 and 2010 in 3 languages and held by 134 WorldCat member libraries worldwide

Using Italian Vocabulary provides the student of Italian with an in-depth, structured approach to the learning of vocabulary. It can be used for intermediate and advanced undergraduate courses, or as a supplementary manual at all levels - including elementary level - to supplement the study of vocabulary. The book is made up of twenty units covering topics that range from clothing and jewellery, to politics and environmental issues, with each unit consisting of words and phrases that have been organized thematically and according to levels so as to facilitate their acquisition. The book will enable students to acquire a comprehensive control of both concrete and abstract vocabulary allowing them to carry out essential communicative and interactional tasks. - A practical topic-based textbook that can be inserted into all types of course syllabi - Provides exercises and activities for classroom and self-study - Answers are provided for a number of exercises
Messages, signs, and meanings : a basic textbook in semiotics and communication by Marcel Danesi( Book )

8 editions published between 2001 and 2006 in English and held by 67 WorldCat member libraries worldwide

"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket
A basic course in anthropological linguistics by Marcel Danesi( Book )

4 editions published between 2004 and 2008 in English and held by 67 WorldCat member libraries worldwide

Signs of crime : introducing forensic semiotics by Marcel Danesi( Book )

16 editions published between 2013 and 2014 in English and German and held by 31 WorldCat member libraries worldwide

This book will introduce the field of forensic semiotics as a tool for understanding crime and criminality. It will focus on how symbolism, ritual, and other sign-based activities play a crucial role in the constitution of criminal organizations and often in the enactment of individual crimes. It will present semiotic notions, methods, and techniques that can be applied to forensic science, such as the role of ritual and slang in criminal gangs
Crossword Italian! : have fun learning Italian by solving crossword puzzles by Marcel Danesi( Book )

6 editions published between 1999 and 2016 in English and Italian and held by 24 WorldCat member libraries worldwide

30 lessions, each one introducing a conversational theme centred around a crossword puzzle. An ideal tool for learning Italian that will provide a dynamic and enjoyable course supplement appropriate for both beginning and more advanced students
 
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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
Alternative Names
Danesi, M. 1946-

Danesi, M. (Marcel), 1946-

Danesi, Marcel

Danesi , Marcello

Danesi Marcello 1946-....

Marcel Danesi Italiaans filosoof

Марсел Данеси

다네시, 마르셀 1946-

ダネージ, マーセル

ダネシ, マルセル

Languages
English (226)

Italian (6)

German (3)

Spanish (1)

Covers
Italian the easy wayWhy it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploysItalian demystifiedEncyclopedic dictionary of semiotics, media, and communicationsThe puzzle instinct : the meaning of puzzles in human lifeForever young : the teen-aging of modern cultureCool : the signs and meanings of adolescenceVico, metaphor, and the origin of language