WorldCat Identities

Czinkota, Michael R.

Overview
Works: 180 works in 806 publications in 6 languages and 12,536 library holdings
Genres: Conference papers and proceedings  Case studies 
Roles: Author, Editor, Speaker, Other
Classifications: HF1416, 658.848
Publication Timeline
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Most widely held works by Michael R Czinkota
International marketing by Michael R Czinkota( Book )

186 editions published between 1455 and 2016 in 6 languages and held by 1,959 WorldCat member libraries worldwide

This comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms - rather than one solution to fit all
International business by Michael R Czinkota( Book )

127 editions published between 1989 and 2011 in 4 languages and held by 1,450 WorldCat member libraries worldwide

This textbook is unique in its approach to international business. It offers you the perspective of the multinational corporation as well as that of the small start-up firm. It also provides a strong theory base
The global marketing imperative by Michael R Czinkota( Book )

14 editions published between 1994 and 1996 in English and held by 882 WorldCat member libraries worldwide

The global imperative the world is your marketplace; Familiarity breeds success international research: the broad-brush approach; The closer, the better in-depth international research; Taking your first steps finding local guides and shipping the goods; Presence without proprietorship easing into the market through licensing and franchising; The art of negotiation: global style; What if the shoe doesn't fit adapting products for international markets; What price the world? global pricing strategy; The payoff establishing terms of payment; Tapping into public financing commercial loans and lines of credit; Countertrade the old barter system takes on new life; Betting on the winners foreign direct investment, joint ventures, and management contracts; Who'sat the whell? controlling foreign operations; Getting the word out global promotional strategies, policies, and ploys; Remarkable, risky, and rewarding global marketing into the 21st century
Mastering global markets : strategies for today's trade globalist by Michael R Czinkota( Book )

12 editions published between 2003 and 2004 in English and held by 453 WorldCat member libraries worldwide

"Mastering Global Markets: Strategies for Today's Trade Globalist was written for senior managers and marketing professionals who are either thinking about taking their business or product global or they just want to improve their global strategy. The authors will take you through all aspects of the international marketing process from your first sale across the border to forming a global alliance. Beginning first with an overview of the global business environment. Mastering Global Markets covers all aspects of entering global markets from strategic planning to tactical implementation
Global business by Michael R Czinkota( Book )

32 editions published between 1995 and 2011 in English and held by 391 WorldCat member libraries worldwide

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas
The STAT-USA/Internet companion to international marketing by Michael R Czinkota( Book )

3 editions published in 2001 in English and held by 387 WorldCat member libraries worldwide

Japan's market : the distribution system by Michael R Czinkota( Book )

6 editions published in 1986 in English and held by 363 WorldCat member libraries worldwide

The export marketing imperative by Michael R Czinkota( Book )

1 edition published in 2004 in English and held by 359 WorldCat member libraries worldwide

"Drawing on years of experience in government, academia, and the private sector, the authors provide a balanced, succinct analysis of all the aspects crucial to a successful expansion into international markets." "From planning for exports, selecting export markets, and developing export strategies to channel management, product adaptation, pricing, communication, and logistics, all relevant topics are explained in easy-to-understand detail, making this book an invaluable reference guide for all of those looking for a systematic approach to global market victory." "But The Export Marketing Imperative is more than just a comprehensive reference tool - it is also a step-by-step manual for successfully internationalizing business operations."--Jacket
Global marketing management by Masaaki Kotabe( Book )

25 editions published between 1996 and 2007 in English and Undetermined and held by 345 WorldCat member libraries worldwide

Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field
Export management : an international context( Book )

8 editions published in 1982 in English and Undetermined and held by 276 WorldCat member libraries worldwide

International perspectives on trade promotion and assistance( Book )

7 editions published in 1990 in English and held by 255 WorldCat member libraries worldwide

Export development strategies : U.S. promotion policy by Michael R Czinkota( Book )

8 editions published in 1982 in English and Undetermined and held by 252 WorldCat member libraries worldwide

Export controls : building reasonable commercial ties with political adversaries( Book )

7 editions published in 1984 in English and Undetermined and held by 246 WorldCat member libraries worldwide

Improving U.S. competitiveness : proceedings of a conference held at the Department of Commerce Tuesday, September 22, 1987( Book )

7 editions published between 1987 and 1989 in English and held by 225 WorldCat member libraries worldwide

Trends in international business : critical perspectives by Masaaki Kotabe( Book )

13 editions published in 1998 in English and held by 218 WorldCat member libraries worldwide

The future of global business : a reader by Michael R Czinkota( Book )

12 editions published in 2011 in English and held by 101 WorldCat member libraries worldwide

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils
Emerging trends, threats, and opportunities in international marketing : what executives need to know by Michael R Czinkota( Book )

8 editions published between 2009 and 2011 in English and held by 94 WorldCat member libraries worldwide

The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization)
As the world turns-- : observations on international business and policy, going international and transitions by Michael R Czinkota( Book )

6 editions published in 2012 in English and held by 33 WorldCat member libraries worldwide

We hear a lot about the growth of world trade, globalization, and imbalanced distribution of incomes. Yet, how does one understand all the issues, thoughts, and arguments? How does one develop a time frame and context for these issues? This book helps you to do so. Includes reprints of articles from around the world
As I was saying-- : observations on international business and trade policy, exports, education, and the future by Michael R Czinkota( Book )

9 editions published in 2012 in English and held by 13 WorldCat member libraries worldwide

Articles about what is at stake in understanding and strategizing about international issues and opportunities
STAT-USA companion to international marketing : highlighting accessibly-designed information and communications technology by Michael R Czinkota( )

1 edition published in 2007 in English and held by 0 WorldCat member libraries worldwide

 
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The global marketing imperative
Alternative Names
Czinkota, Michael.

Michael Czinkota American academic

ツィンコウタ, M. R

ツィンコウタ, マイケル. R

ツィンコータ

Languages
Covers
International businessThe global marketing imperativeMastering global markets : strategies for today's trade globalistGlobal businessThe export marketing imperativeGlobal marketing managementInternational perspectives on trade promotion and assistanceExport controls : building reasonable commercial ties with political adversaries