WorldCat Identities

Cutlip, Scott M.

Overview
Works: 45 works in 318 publications in 6 languages and 5,763 library holdings
Genres: History  Bibliography  Textbooks  Conference papers and proceedings 
Roles: Author, Editor, Author of introduction
Publication Timeline
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Most widely held works about Scott M Cutlip
 
Most widely held works by Scott M Cutlip
Effective public relations by Scott M Cutlip( Book )

71 editions published between 1952 and 2009 in 3 languages and held by 1,738 WorldCat member libraries worldwide

Effective public relations by Scott M Cutlip( Book )

81 editions published between 1985 and 2009 in 3 languages and held by 1,561 WorldCat member libraries worldwide

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice
Fund raising in the United States, its role in America's philanthropy by Scott M Cutlip( Book )

14 editions published between 1965 and 1990 in English and held by 613 WorldCat member libraries worldwide

A public relations bibliography by Scott M Cutlip( Book )

27 editions published between 1957 and 1965 in English and Undetermined and held by 550 WorldCat member libraries worldwide

The unseen power : public relations, a history by Scott M Cutlip( Book )

15 editions published between 1994 and 2013 in English and Undetermined and held by 548 WorldCat member libraries worldwide

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United S
Public relations history : from the 17th to the 20th century : the antecedents by Scott M Cutlip( Book )

16 editions published between 1995 and 2013 in English and held by 460 WorldCat member libraries worldwide

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. --Publisher
Relaciones públicas by Scott M Cutlip( Book )

19 editions published between 1958 and 1975 in Spanish and held by 52 WorldCat member libraries worldwide

Nuovo manuale di relazioni pubbliche by Scott M Cutlip( Book )

22 editions published between 1960 and 2003 in Italian and held by 46 WorldCat member libraries worldwide

Essentials of effective public relations for Sub-Saharan Africa( Book )

3 editions published in 2002 in English and held by 41 WorldCat member libraries worldwide

Career education: communicating the concept by Scott M Cutlip( Book )

2 editions published in 1973 in English and held by 31 WorldCat member libraries worldwide

Career education represents an effort of the public school system to be responsive to changing community needs and values. A two-way communication program between the school and the community is vital if career education is to gain the necessary acceptance to be effective. This paper calls for a district-wide decentralized community relations and communications program to provide the public with more accurate information on schools in general and on career education in particular. Aspects of a constructive community relations program are outlined, with staffing requirements, the organizational structure, and developmental steps suggested as a guide for program planners. Predetermined objectives and careful planning are emphasized for the diffusion of the career education concept, and major planning requirements are detailed in the paper. Support of these key publics is essential for success: the internal public (administrator and teachers), the influential publics in the community, and the news media. Each of these publics is described, along with the ways in which the school system may move to achieve its objectives. The schools must take the initiative to insure that the public gets the information it requires to understand the program and to cooperate with those effecting changes in school curricula. (Author/VT)
Relaciones públicas eficaces by Scott M Cutlip( Book )

4 editions published between 1961 and 2001 in Spanish and held by 27 WorldCat member libraries worldwide

You xiao gong gong guan xi by Ka te li pu( Book )

3 editions published between 1988 and 1991 in Chinese and held by 20 WorldCat member libraries worldwide

Manual de relaciones públicas eficaces by Scott M Cutlip( Book )

3 editions published in 2006 in Spanish and held by 12 WorldCat member libraries worldwide

You xiao de gong gong guan xi by Scott M Cutlip( Book )

2 editions published in 2002 in Chinese and held by 4 WorldCat member libraries worldwide

Public relations : its early history by Scott M Cutlip( Book )

1 edition published in 1994 in English and held by 4 WorldCat member libraries worldwide

Cutlip & Center's effective public relations by Glen M Broom( Book )

2 editions published between 2012 and 2013 in English and held by 4 WorldCat member libraries worldwide

"Effective Public Relations has defined public relations theory and practice for almost six decades. It also has schooled practitioners in many languages and has served as the definitive reference for the emerging profession. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study and laid a foundation for scholarship and professional practice. To honor Scott Cutlip and Allen Center's significant contributions to the field of Public Relations, we have renamed the title of the best selling textbook they created to Cutlip and Center's Effective Public Relations."--Jacket
Taikei paburikku rirēshonzu( Book )

2 editions published in 2008 in Japanese and held by 4 WorldCat member libraries worldwide

2: La pratica delle relazioni pubbliche by Scott M Cutlip( Book )

1 edition published in 1963 in Undetermined and held by 2 WorldCat member libraries worldwide

Relaţii publice eficiente by Scott M Cutlip( Book )

1 edition published in 2010 in Romanian and held by 2 WorldCat member libraries worldwide

 
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Audience level: 0.45 (from 0.13 for Scott Cutl ... to 0.98 for 2: La prat ...)

The unseen power : public relations, a historyPublic relations : its early history
Alternative Names
Cutlip, S. M.

Cutlip, Scott Munson, 1915-

Cutlip, Scott Munson 1915-2000

Katlips, Skots M.

Munson Cutlip, Scott 1915-2000

Scott Cutlip American academic

Катлип, Скотт М.

カトリップ, スコット M

Languages
Covers
Fund raising in the United States, its role in America's philanthropyThe unseen power : public relations, a historyPublic relations history : from the 17th to the 20th century : the antecedentsPublic relations : its early history