WorldCat Identities

Cranfield School of Management

Overview
Works: 683 works in 840 publications in 1 language and 4,265 library holdings
Genres: Periodicals  Directories  Educational films  Catalogs  Bibliography 
Roles: Other, Degree grantor, Publisher, Editor
Publication Timeline
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Most widely held works about Cranfield School of Management
 
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Most widely held works by Cranfield School of Management
Essential skills for management research by David Partington( )

3 editions published in 2002 in English and held by 1,604 WorldCat member libraries worldwide

This book in in electronic format
Cranfield on corporate sustainability by David Grayson( )

10 editions published in 2012 in English and held by 297 WorldCat member libraries worldwide

'Cranfield on Corporate Sustainability' is designed to stimulate debate about what sustainable development means for business and, therefore, on what business schools across the globe should research, teach and advise
Policy and practice in European human resource management : the Price Waterhouse Cranfield survey by Chris Brewster( Book )

5 editions published in 1994 in English and held by 254 WorldCat member libraries worldwide

Cover -- Half Title Page -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Contents -- List of Figures -- List of Tables -- List of Contributors -- Acknowledgements -- 1 Human Resource Management in Europe: Issues and Opportunities -- 2 The Integration of Human Resource Management and Corporate Strategy -- 3 The Education and Training of Human Resource Managers in Europe -- 4 Human Resources and Line Management -- 5 Recruitment and Selection in Europe: Policies, Practices and Methods -- 6 European Experiments with Pay and Benefits Policies -- 7 Key Issues in Training and Development -- 8 Training and Management Development in Europe -- 9 European Industrial Relations: Change and Continuity -- 10 Employee Communication and Participation -- 11 Flexible Working Practices: The Controversy and the Evidence -- 12 Equal Opportunities Policies in Europe -- 13 EC Social Policy and European Human Resource Management -- Appendices -- I Methodology of the Price Waterhouse Cranfield Project -- II Questionnaire (1992) -- III Tables -- Index
Marketing management : a relationship marketing perspective by Cranfield School of Management( Book )

17 editions published in 2000 in English and held by 222 WorldCat member libraries worldwide

This introduction to the principles of marketing management has a relationship perspective integrated throughout. Contributors explore five key areas: the role of relationship marketing in business; the customer retention audit; creating customer value through the expanded marketing mix; planning and organizing for relationship marketing; and relationship marketing in action. Using graphics, mini case studies and numerous real world examples, this text is aimed at MBA students, postgraduates and professionals seeking an introduction to leading edge management and marketing thinking. An instructor's manual providing overhead masters and teaching notes supports the text. This will also include a long case study of Guinness plc, which lecturers can use in seminar or project work
Management Focus( )

in English and No Linguistic content and held by 136 WorldCat member libraries worldwide

Advances in consumer marketing( Book )

3 editions published in 1994 in English and held by 88 WorldCat member libraries worldwide

Contribuciones de distintos expertos que analizan los 4 elementos principales en el mercado del consumidor: el consumidor, la marca, el fabricante y el minorista. Se examina también la estrategia de los minoristas británicos dentro del Mercado Único Europeo
The future of services management( Book )

3 editions published in 1994 in English and held by 80 WorldCat member libraries worldwide

Reconfiguring European logistics systems by Kevin A O'Laughlin( Book )

2 editions published in 1993 in English and held by 60 WorldCat member libraries worldwide

E-marketing : improving marketing effectiveness in a digital world by Malcolm McDonald( Book )

2 editions published in 1999 in English and held by 37 WorldCat member libraries worldwide

The Cranfield new entrepreneur : making your ideas work by Peter Saunders( Book )

1 edition published in 1989 in English and held by 36 WorldCat member libraries worldwide

Research paper series( )

in Undetermined and held by 32 WorldCat member libraries worldwide

Corporate responsibility and sustainability : leadership and organizational change by Gilbert Lenssen( )

1 edition published in 2009 in English and held by 32 WorldCat member libraries worldwide

The papers selected for this e-book were presented at the 7th Annual Colloquium of the European Academy of Business in Society (EABIS). Each year, the EABIS Annual Colloquium explores a knowledge development and learning agenda on one major dimension of Corporate Responsibility. Its conceptual framework integrates multiple levels of analysis - global, sectoral, regional, national, company and managerial. This e-book focuses on exploring the dynamics of organisational change for corporate responsibility and sustainability
Profiting from eCRM : making the new marketing work by Hugh Wilson( Book )

3 editions published in 2001 in English and held by 32 WorldCat member libraries worldwide

The management of expatriates by Chris Brewster( Book )

1 edition published in 1991 in English and held by 31 WorldCat member libraries worldwide

Customer relationship management (CRM) : building the business case by Lynette Ryals( Book )

4 editions published between 2000 and 2001 in English and held by 29 WorldCat member libraries worldwide

An introduction to marketing plans : how to prepare them, how to use them by Malcolm McDonald( Visual )

2 editions published between 2000 and 2005 in English and held by 27 WorldCat member libraries worldwide

This program explains and demonstrates how to use a marketing plan, modules included are: the marketing process; the marketing planning process; audits; objectives and strategies; plans (individual plans examined such as advertising campaign); information, forecasting, organising and designing a system
Developing a high-performance workforce : practical strategies for exploiting knowledge in the intelligent enterprise by Karin Breu( Book )

3 editions published in 2002 in English and held by 27 WorldCat member libraries worldwide

Karin Breu and Geoff Smith show how to deliver the information that managers need to the managers who want it and suddenly the sullied reputation of knowledge management is repaired and it stops being a fad and starts delivering results
Creating a resilient workforce : managing the up-side of downsizing by Kusum Sahdev( Book )

2 editions published in 2001 in English and held by 26 WorldCat member libraries worldwide

Mental well-being in the workplace : a resource pack for management training and development by Noeleen Doherty( Book )

2 editions published in 1998 in English and held by 22 WorldCat member libraries worldwide

Cranfield research papers in marketing & logistics( )

in English and held by 18 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
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Audience level: 0.31 (from 0.05 for Essential ... to 0.95 for Annual rep ...)

Essential skills for management research
Covers
Policy and practice in European human resource management : the Price Waterhouse Cranfield surveyMarketing management : a relationship marketing perspectiveE-marketing : improving marketing effectiveness in a digital worldProfiting from eCRM : making the new marketing workAn introduction to marketing plans : how to prepare them, how to use themDeveloping a high-performance workforce : practical strategies for exploiting knowledge in the intelligent enterprise
Alternative Names
CONFLICT STUDIES RESEARCH CENTRE

Cranfield institute of technology Cranfield school of management

Cranfield Institute of Technology School of Management

CRANFIELD SCHOOL OF MANAGEMENT

Cranfield University Cranfield School of Management

Cranfield university school of management

School of Management

School of Management Cranfield

Languages
English (83)