WorldCat Identities

Rao, Vithala R.

Overview
Works: 73 works in 209 publications in 3 languages and 2,353 library holdings
Genres: Academic theses 
Roles: Author, Editor, Other, Artist, Honoree, Thesis advisor
Classifications: HF5415, 658.802
Publication Timeline
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Most widely held works by Vithala R Rao
Applied conjoint analysis by Vithala R Rao( )

21 editions published between 2010 and 2016 in English and Italian and held by 433 WorldCat member libraries worldwide

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers' decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments
Applied multidimensional scaling; a comparison of approaches and algorithms by Paul E Green( Book )

15 editions published in 1972 in English and Undetermined and held by 367 WorldCat member libraries worldwide

Handbook of pricing research in marketing by Vithala R Rao( Book )

21 editions published between 2008 and 2010 in English and German and held by 305 WorldCat member libraries worldwide

Pricing is an essential aspect of the marketing mix for brands and products. This book covers the various developments and concepts as applied to tackling pricing problems. It is suitable for academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants
Analysis for strategic marketing by Vithala R Rao( Book )

1 edition published in 1998 in English and held by 256 WorldCat member libraries worldwide

The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future by Vithala R Rao( Book )

7 editions published in 1995 in English and held by 230 WorldCat member libraries worldwide

Decision criteria for new product acceptance and success : the role of trade buyers by Edward W McLaughlin( Book )

6 editions published in 1991 in English and held by 209 WorldCat member libraries worldwide

Sales forecasting methods : a survey of recent developments by Vithala R Rao( Book )

8 editions published in 1978 in English and Undetermined and held by 106 WorldCat member libraries worldwide

Measurement and use of market response functions for allocating marketing resources by Vithala R Rao( Book )

4 editions published in 1986 in English and held by 65 WorldCat member libraries worldwide

An approach to assess the importance of brand equity in acquisition decisions by Vijay Mahajan( Book )

4 editions published in 1993 in English and held by 55 WorldCat member libraries worldwide

Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper by Vithala R Rao( Book )

3 editions published in 1994 in English and held by 50 WorldCat member libraries worldwide

Analysis for strategic marketing by Vithala R Rao( Book )

10 editions published in 1998 in English and held by 43 WorldCat member libraries worldwide

The salience of price in the perception and evaluation of product quality; a multidimensional measurement model and experimental test. 1970 by Vithala R Rao( Book )

8 editions published between 1970 and 1992 in English and held by 33 WorldCat member libraries worldwide

Nonmetric approaches to multivariate analysis in marketing by Paul E Green( Book )

3 editions published in 1970 in English and held by 23 WorldCat member libraries worldwide

A note on alternative approaches to the multidimensional scaling of similarities data by Paul E Green( Book )

3 editions published in 1970 in English and held by 18 WorldCat member libraries worldwide

A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data by Paul E Green( Book )

3 editions published between 1970 and 1977 in English and held by 17 WorldCat member libraries worldwide

The strategic role of supermarket buyer intermediaries in new product selection : implications for systemwide efficiency by Edward W McLaughlin( Book )

4 editions published in 1989 in English and held by 13 WorldCat member libraries worldwide

An exploratory modeling of the decision process of new product selection by supermarket buyers by Edward W McLaughlin( Book )

4 editions published in 1987 in English and held by 10 WorldCat member libraries worldwide

Selecting, evaluating, and updating prospects in direct mail marketing by Vithala R Rao( Book )

4 editions published in 1994 in English and Undetermined and held by 8 WorldCat member libraries worldwide

A methodology for specification and aggregation in product concept testing by David A Gautschi( Book )

7 editions published between 1986 and 1987 in English and held by 8 WorldCat member libraries worldwide

An application of the multivariate probit model for market segmentation and product design by Vithala R Rao( )

3 editions published in 1977 in English and held by 7 WorldCat member libraries worldwide

 
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Analysis for strategic marketing Analysis for strategic marketing
Covers
Analysis for strategic marketingThe new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's futureDecision criteria for new product acceptance and success : the role of trade buyersAnalysis for strategic marketing
Alternative Names
Rajeswara Rao, Vithala

Rao, Vithala Rajesvara

Rao, Vithala Rajeswara

Languages
English (134)

German (1)

Italian (1)