WorldCat Identities

Sanders, Keith R.

Overview
Works: 12 works in 47 publications in 1 language and 3,139 library holdings
Genres: Bibliography  Bibliographies  Abstracts 
Roles: Editor, Author, Other
Classifications: JA74, 306.2
Publication Timeline
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Most widely held works by Keith R Sanders
Political communication yearbook, 1984 by Keith R Sanders( )

5 editions published in 1985 in English and held by 1,179 WorldCat member libraries worldwide

Focusing on current scholarship in the evolving field of political communication, this publication is organized in three sections. Part 1, "Current Perspectives on the Spiral of Silence," features essays by Charles T. Salmon and F. Gerald Kline, Klaus Merten, Carroll J. Glynn and Jack M. McLeod, and a response by the theory's original positor, Elisabeth Noelle-Neumann. Part 2, "Computers and Political Communication: Analyses and Applications," presents essays by Roderick P. Hart and Robert G. Meadow addressing the question of how computer technology helps to shape what is learned and how this knowledge can be applied to political communication. Part 3, "Dimensions of Political Communication Analysis in the 1980s," includes essays by Michael Calvin McGee; Arthur H. Miller, Martin P. Wattenberg, and Oksana Malanchuk; Thomas A. McCain and Nadine S. Koch; Richard L. Johannesen; Robert L. Savage and Diane D. Blair; and James Combs presenting the leading theoretical and research interests current among students of political communication. Lynda Lee Kaid and Keith R. Sanders complete this volume with a "Survey of Political Communication Theory and Research." A selected bibliography is included. (El)
Handbook of political communication( Book )

12 editions published between 1981 and 1998 in English and held by 797 WorldCat member libraries worldwide

New perspectives on political advertising( Book )

8 editions published in 1986 in English and Undetermined and held by 449 WorldCat member libraries worldwide

Political campaign communication: a bibliography and guide to the literature by Lynda Lee Kaid( Book )

8 editions published in 1974 in English and Undetermined and held by 424 WorldCat member libraries worldwide

Mediated politics in two cultures : presidential campaigning in the United States and France( Book )

6 editions published in 1991 in English and held by 282 WorldCat member libraries worldwide

Perceived dimensions of political campaign communication by Erwin Atwood( Book )

2 editions published between 1974 and 1977 in English and held by 2 WorldCat member libraries worldwide

Advocates of the "new politics" have argued that the use of television for political campaigning can be effectively utilized to encourage and enhance the probability of split ticket voting. Derivation and analysis of seven perceived dimensions of political campaign communication among registered voters finds television unrelated to voting behavior. The print media dimension and media believability discriminate among voter groups. (Author)
Political Communication Yearbook, 1984 (Political Communication Yearbook) by Keith R Sanders( Book )

1 edition published in 1985 in Undetermined and held by 1 WorldCat member library worldwide

A Critique of Contemporary Approaches to the Study of PoliticalCommunication by Keith R Sanders( Book )

1 edition published in 1975 in English and held by 1 WorldCat member library worldwide

The twentieth century history of the academic study of political communication can be divided into three parts: the period between the World Wars, the period 1940-1965, and the period from 1965 to the present. In the first period, social scientists were greatly concerned that the democratic process might be subverted by propaganda; they were interested more in pragmatic social action than in theorizing. In the second period, a more complicated theory was adopted--the limited-effects model of political communication. This model depicted political communication as synonymous with political persuasion, especially in elections. The third and most recent approach is based on this limited-effects model, but changes and emphasizes features of the communication process. It stresses the participation of the audience, such as their communication behavior, and especially emphasizes the rediscovered uses and gratification approach. (Df)
The Uses of the 1976 Presidential Debates in Electoral Decision Making by Keith R Sanders( Book )

1 edition published in 1977 in English and held by 1 WorldCat member library worldwide

This paper reports part of the results from a three-stage panel study of the Fall 1976 presidential campaigns; 1,927 interviews were conducted in all, 594 occurring in the week prior to the election. Results indicated that voters did not change their voting intentions significantly during the fall campaigns; that they did change the certainty with which they held their voting decisions; that voters were greatly disappointed in the debates because they expected to acquire some guidance for their voting behavior, to learn about important issues, and to acquire insights into the candidates; and that certainty about a voting decision did not dampen curiosity. Even the most certain of decisions apparently needed reinforcement, at least early in the campaign. (Aa)
Mass Communication and Ticket Splitting in the 1972 General Election by Erwin Atwood( Book )

1 edition published in 1973 in English and held by 1 WorldCat member library worldwide

There is evidence of a growing trend toward ticket splitting, or independent voting patterns in all U.S. elections, especially in recent years. Independence of the electorate in 1972 was visible in the large Republican vote for President, during substantial voting for Democrats in Congress, and in gubernatorial elections. Analysis of mass media variables and the electorate in general leads to the conclusion that the DeVries and Tarrance testing model is unconfirmed. Researchers who posit a correspondence between perceptually derived data on mass media influence and ticket splitting have yet to support that position convincingly. (Ch)
Political communication yearboek( )

in English and held by 1 WorldCat member library worldwide

A Longitudinal Analysis of Information Sources, Source Credibility, andGubernatorial Vote by Erwin Atwood( Book )

1 edition published in 1975 in English and held by 1 WorldCat member library worldwide

Relationships between perceived voter use of information sources and perceived source credibility and gubernatorial candidate preference were examined in a cross-lagged correlation design employing data from Illinois primary and general election surveys. The only significant test-retest correlation for source use and believability was for newspaper credibility. The media use and credibility items were also uncorrelated with gubernatorial candidate preference at both primary and general elections and with post-general election vote reports. All cross-lagged correlations between media variables and candidate preference were non-significant. All test-retest correlations for candidate preference and political party preference were statistically significant. The findings suggest that the media use and credibility variables as measured by Roper-type questions are either sensitive to differing environments of primary and general election campaigns or are unreliable measures of media use and believability. (Author)
 
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Mediated politics in two cultures : presidential campaigning in the United States and France
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