WorldCat Identities

Sternthal, Brian

Overview
Works: 13 works in 40 publications in 4 languages and 613 library holdings
Genres: Conference papers and proceedings  Romance films  Drama 
Roles: Author, Editor, Other
Publication Timeline
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Most widely held works by Brian Sternthal
Consumer behavior, an information processing perspective by Brian Sternthal( Book )

8 editions published in 1982 in English and Undetermined and held by 283 WorldCat member libraries worldwide

Repetition effects over the years : an anthology of classic articles( Book )

6 editions published between 1985 and 1986 in English and held by 183 WorldCat member libraries worldwide

Broadening the concept of consumer behavior : [papers( Book )

6 editions published between 1973 and 1975 in English and held by 108 WorldCat member libraries worldwide

Diversity in consumer behavior( Book )

4 editions published in 1992 in English and held by 12 WorldCat member libraries worldwide

Persuasion and the mass communication process by Brian Sternthal( Book )

6 editions published between 1962 and 1972 in English and held by 11 WorldCat member libraries worldwide

The author addresses his dissertation to two audiences: the mass communications practitioner, to help update his knowledge about the phenomena, and the researcher, to provide a starting point for a systematic pursuit of knowledge about media. In the first part, the author presents a model for persuasive mass communications, specifying the critical variables as well as their interrelationships; the model serves as a vehicle for determining why communications have their observed influential effects. In the second part, the author assesses the effects on communication of manipulating the motivational bases of persuasive appeals, discussing discrepant, fear arousing, and humorous communications as variables. In the third part of the dissertation, he discusses the influence of structural communication variables on media persuasive effects. He concludes with a description of the level of current knowledge about persuasive communication phenomena and suggests implications for further research about persuasive mass media. (Author/RN)
Advances in consumer research by Association for Consumer Research( Book )

3 editions published in 1992 in English and held by 6 WorldCat member libraries worldwide

Advertising strategy by Brian Sternthal( Book )

1 edition published in 2011 in English and held by 3 WorldCat member libraries worldwide

Trzy pytania w sprawie marki : tł. by Kevin Lane Keller( )

1 edition published in 2003 in Polish and held by 1 WorldCat member library worldwide

Strategia kreowania marki produktu
Cómo usar el procesamiento de la información para diseñar las estrategias mercadotécnicas by Alice M Tybout( Book )

1 edition published in 1980 in Spanish and held by 1 WorldCat member library worldwide

El ladrón de palabras by Brian Klugman( Visual )

1 edition published in 2013 in Spanish and held by 1 WorldCat member library worldwide

Un escritor de éxito lee su nueva novela ante una multitud de entregados admiradores. En ella se narra la historia de un escritor fracasado que tiene la fortuna de encontrar un manuscrito. Lo publica como suyo y obtiene un éxito espectacular que lo convierte en uno de los mejores escritores de su tiempo. El autor del manuscrito resulta ser un anciano que lo escribió durante su juventud, cuando estuvo destinado en París tras la Segunda Guerra Mundial (1939-1945), época en la que encontró al amor de su vida
Les trois questions à se poser pour bien positionner sa marque by Kevin Lane Keller( )

1 edition published in 2002 in French and held by 1 WorldCat member library worldwide

Three questions you need to ask about your brand by Kevin Lane Keller( )

1 edition published in 2002 in English and held by 1 WorldCat member library worldwide

When not good is not bad and even quite good : the processing of negated product features by Susan Jung( )

1 edition published in 2000 in English and held by 1 WorldCat member library worldwide

 
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Audience level: 0.53 (from 0.39 for Three ques ... to 0.99 for Trzy pytan ...)

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