WorldCat Identities

Lewis, Herschell Gordon 1926-2016

Overview
Works: 133 works in 285 publications in 3 languages and 15,481 library holdings
Genres: Handbooks and manuals 
Roles: Author, Director, Producer, Creator, Performer, Author of screenplay, Other
Classifications: HF5823, 659.1
Publication Timeline
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Most widely held works by Herschell Gordon Lewis
How to make your advertising twice as effective at half the cost by Herschell Gordon Lewis( Book )

10 editions published between 1979 and 1990 in English and held by 678 WorldCat member libraries worldwide

Advertising age handbook of advertising by Herschell Gordon Lewis( Book )

13 editions published between 1998 and 1999 in English and held by 543 WorldCat member libraries worldwide

Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to get the results you want; identifying your product's Unique Selling Proposition (USP); choosing the most efficient media (from the ever-increasing number of options, including print, television, online, and alternative media); testing an advertisement's potential effectiveness; and evaluating your campaign's results
Selling on the net : the complete guide by Herschell Gordon Lewis( Book )

9 editions published between 1996 and 1997 in English and held by 453 WorldCat member libraries worldwide

Much has been written about the technical aspects of commerce in "Cyberspace." Almost nothing has been written about how to sell in Cyberspace. This book covers that gap. Even as the World Wide Web struggles to position itself among advertising/marketing media, many who believed "The medium is the message" are sustaining heavy losses. Why? This book explains why. Better yet: This book explains what to do about it, separating marketing from technical implementation. It also dismisses some of the artificial Internet folklore created by those who confuse enthusiasm and speculation with fact. Selling on the Net is a hard-boiled "how-to" marketing manual, loaded cover to cover with tips, facts, and rules for creating market-savvy sites
On the art of writing copy by Herschell Gordon Lewis( Book )

13 editions published between 1988 and 2012 in English and Undetermined and held by 437 WorldCat member libraries worldwide

"The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism."--Jacket
How to handle your own public relations by Herschell Gordon Lewis( Book )

6 editions published between 1976 and 1977 in English and held by 375 WorldCat member libraries worldwide

Examples of specific programs tailored to meet the needs of different businesses & institutions
Effective e-mail marketing : the complete guide to creating successful campaigns by Herschell Gordon Lewis( Book )

10 editions published in 2002 in English and Undetermined and held by 353 WorldCat member libraries worldwide

This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message
Everybody's guide to plate collecting by Herschell Gordon Lewis( Book )

3 editions published between 1988 and 1994 in English and held by 275 WorldCat member libraries worldwide

Direct mail copy that sells! by Herschell Gordon Lewis( Book )

2 editions published in 1984 in English and held by 245 WorldCat member libraries worldwide

Herschell Gordon Lewis on the art of writing copy by Herschell Gordon Lewis( Book )

5 editions published between 1987 and 1999 in English and held by 225 WorldCat member libraries worldwide

Sales letters that sizzle by Herschell Gordon Lewis( Book )

6 editions published between 1995 and 2000 in German and English and held by 207 WorldCat member libraries worldwide

Catalog copy that sizzles : all the hints, tips, and tricks of the trade youʼll ever need to write copy that sells by Herschell Gordon Lewis( Book )

3 editions published between 1999 and 2000 in English and held by 187 WorldCat member libraries worldwide

"Packed with helpful, hands-on advice and exercises for writing effective copy for either print or on-line catalogs, Catalog Copy That Sizzles is the ultimate copyrighting how-to-guide for catalogers of any type. Featuring hundreds of real-life examples drawn from actual catalogs and websites, copywriter Herschell Gordon Lewis reveals every tip, gimmick, and trick of the copywriting trade for crafting compelling, effective catalog descriptions for any type of product or service - from tulip bulbs to farm equipment, from consulting services to mailorder grapefruit."--Jacket
The businessman's guide to advertising & sales promotion by Herschell Gordon Lewis( Book )

3 editions published in 1974 in English and held by 170 WorldCat member libraries worldwide

Cybertalk that sells by Herschell Gordon Lewis( Book )

2 editions published in 1998 in English and held by 158 WorldCat member libraries worldwide

The ultimate source of words, phrases, banners, and buzzwords for selling your products, services, and Ideas through the New Digital and Interactive Media
The complete advertising and marketing handbook : your twenty-first century advertising and marketing manual is available right now by Herschell Gordon Lewis( Book )

2 editions published in 1998 in English and held by 135 WorldCat member libraries worldwide

Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales by Herschell Gordon Lewis( Book )

4 editions published in 1999 in English and held by 131 WorldCat member libraries worldwide

How to write powerful fund raising letters by Herschell Gordon Lewis( Book )

4 editions published in 1989 in English and held by 128 WorldCat member libraries worldwide

More than you ever wanted to know about mail order advertising by Herschell Gordon Lewis( Book )

6 editions published between 1980 and 1983 in English and held by 121 WorldCat member libraries worldwide

Silver linings : selling to the expanding mature market by Herschell Gordon Lewis( Book )

2 editions published in 1996 in English and held by 117 WorldCat member libraries worldwide

World's greatest direct mail sales letters by Herschell Gordon Lewis( Book )

3 editions published between 1995 and 1996 in English and held by 111 WorldCat member libraries worldwide

How to write powerful catalog copy by Herschell Gordon Lewis( Book )

3 editions published in 1990 in English and held by 111 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.25 (from 0.03 for Effective ... to 0.84 for Herschell ...)

Advertising age handbook of advertising
Alternative Names
Barstow, Suede 1926-

Barstow, Suede 1926-2016

Gordon, Lewis H. 1926-

Gordon, Lewis H. 1926-2016

Gordon, Lewis H. 1929-2016

Hansen, Mark 1926-

Hansen, Mark 1926-2016

Hansen, Mark 1929-2016

Herschell Gordon Lewis Amerikaans filmregisseur

Herschell Gordon Lewis amerikai filmrendező, forgatókönyvíró, producer

Herschell Gordon Lewis réalisateur, scénariste, producteur et acteur américain

Herschell Gordon Lewis regista e produttore cinematografico statunitense

Herschell Gordon Lewis US-amerikanischer Filmemacher und Werbefachmann

Lester, Marvin 1926-

Lester, Marvin, 1926-2016

Lewis, H. G. 1926-

Lewis, H. G., 1926-2016

Lewis, H.G. 1929-

Lewis, H. Gordon

Lewis, H. Gordon 1926-

Lewis, H. Gordon 1926-2016

Lewis, Herschel G.

Lewis, Herschell G. 1926-...

Lewis Herschell G. 1926-2016

Lewis, Herschell G. 1929-2016

Parades, George 1926-

Parades, George 1926-2016

Parades, Georges 1926-

Parades, Georges, 1926-2016

Parades, Georges 1929-2016

Parys, Armand

Parys, Armand 1926-

Parys, Armand, 1926-2016

Pays, Armand 1926-

Pays, Armand 1926-2016

Pays, Armand 1929-2016

Seymour, Sheldon

Seymour, Sheldon 1926-

Seymour, Sheldon 1926-2016

Seymour, Sheldon S. 1926-

Seymour, Sheldon S., 1926-2016

Seymour, Sheldon S. 1929-2016

Sheldon, Seymour 1926-

Sheldon, Seymour, 1926-2016

Sheldon, Seymour 1929-2016

Smith, R.L.

Smith, R.L. 1926-

Smith, R.L. 1926-2016

Smith, R.L. 1929-2016

Turner, Joseph L. 1926-

Turner, Joseph L., 1926-2016

Washington, Marvin 1926-

Washington, Marvin, 1926-2016

Weisenborn, Gordon

Weisenborn, Gordon 1926-

Weisenborn, Gordon 1926-2016

Weisenborn, Gordon 1929-2016

Wells, J. H. 1926-

Wells, J. H., 1926-2016

Льюис, Хершел Гордон

הרשל גורדון לואיס

הרשל גורדון לואיס שחקן אמריקאי

ハーシェル・ゴードン・ルイス

Languages
English (114)

German (4)

Italian (1)

Covers
Advertising age handbook of advertisingSelling on the net : the complete guideOn the art of writing copyEffective e-mail marketing : the complete guide to creating successful campaignsEverybody's guide to plate collectingDirect mail copy that sells!Herschell Gordon Lewis on the art of writing copySales letters that sizzle