Dodge, H. Robert 1929-

Professional selling by David L Kurtz ( Book )
11 editions published between 1976 and 1991 in English and held by 538 libraries worldwide

Pricing policies and procedures by Nessim Hanna ( Book )
9 editions published between 1995 and 1997 in English and held by 471 libraries worldwide
Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price.

Industrial marketing by H. Robert Dodge ( Book )
8 editions published between 1970 and 1975 in English and Undetermined and held by 382 libraries worldwide

Field sales management; text and cases by H. Robert Dodge ( Book )
3 editions published in 1973 in English and held by 237 libraries worldwide

Marketing research by H. Robert Dodge ( Book )
3 editions published in 1982 in English and Undetermined and held by 174 libraries worldwide

A Collection of cases in marketing management ( Book )
1 edition published in 1987 in English and held by 89 libraries worldwide

Fundamentals of professional selling by David L Kurtz ( Book )
2 editions published in 1989 in English and held by 74 libraries worldwide

Professional selling : a relationship approach by H. Robert Dodge ( Book )
1 edition published in 2004 in English and held by 5 libraries worldwide

Brand-store image dyad in the consumer purchase decision by H. Robert Dodge ( Book )
1 edition published in 1977 in English and held by 4 libraries worldwide

Non-financial incentives for first-level sales executives by H. Robert Dodge ( Book )
2 editions published in 1962 in English and held by 3 libraries worldwide