WorldCat Identities

Baron, Steve

Overview
Works: 28 works in 54 publications in 4 languages and 894 library holdings
Roles: Performer, Director, Editor
Classifications: lc191.8.g7, 373.42
Publication Timeline
Key
Publications about  Steve Baron Publications about Steve Baron
Publications by  Steve Baron Publications by Steve Baron
Most widely held works about Steve Baron
 
Most widely held works by Steve Baron
by ( Book )
15 editions published between and 2009 in English and held by 194 libraries worldwide
"This book explains the issues, models and theories currently recognised as representing the subdiscipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of a range of service businesses not covered in the existing services marketing literature. They provide the opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small services as well as to large service organisations. The book has been designed to support courses in services marketing for undergraduate, postgraduate or post-experience students."--BOOK JACKET.
by ( Book )
1 edition published in in English and held by 19 libraries worldwide
by ( Book )
1 edition published in in English and held by 18 libraries worldwide
by ( Book )
1 edition published in in English and held by 14 libraries worldwide
by ( Book )
2 editions published in in English and held by 13 libraries worldwide
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning, and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of rel.
by ( Book )
2 editions published in in English and held by 9 libraries worldwide
by ( Book )
2 editions published in in English and held by 6 libraries worldwide
by ( Recording )
2 editions published in in English and held by 3 libraries worldwide
by ( Recording )
1 edition published in in English and held by 2 libraries worldwide
by ( Book )
1 edition published in in English and held by 1 library worldwide
by ( Book )
1 edition published in in English and held by 1 library worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.69 (from 0.38 for Trails of ... to 1.00 for A wanderer ...)
Languages
English (49)
Undetermined (3)
Japanese (2)
Danish (1)
Covers