WorldCat Identities

Bly, Robert W.

Overview
Works: 132 works in 436 publications in 3 languages and 28,217 library holdings
Genres: Handbooks and manuals  Glossaries, vocabularies, etc  Encyclopedias 
Roles: Author
Classifications: HF5825, 808.06665
Publication Timeline
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Most widely held works by Robert W Bly
The elements of business writing by Gary Blake( Book )

17 editions published between 1991 and 1995 in 3 languages and held by 931 WorldCat member libraries worldwide

The copywriter's handbook : a step-by-step guide to writing copy that sells by Robert W Bly( Book )

22 editions published between 1985 and 2013 in English and held by 927 WorldCat member libraries worldwide

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
Careers for writers & others who have a way with words by Robert W Bly( Book )

10 editions published between 1996 and 2003 in English and held by 822 WorldCat member libraries worldwide

The book explains how you can turn your way with words into cash. You will find out how writers become advertising directors, freelance writers, publicists, editors, magazine writers, proofreaders, copyeditors, newspaper reporters, screenwriters, or communication directors. You'll find information on salaries, working conditions, and opportunities for professional advancement. Written for newcomers and career changers.--From back cover
The encyclopedia of business letters, fax memos, and e-mail by Robert W Bly( Book )

14 editions published between 1998 and 2006 in English and held by 666 WorldCat member libraries worldwide

Discusses voice, layouts, expressing ideas, revisions, handling specific situations, and provides samples
The elements of technical writing by Gary Blake( Book )

15 editions published between 1993 and 2011 in English and Japanese and held by 630 WorldCat member libraries worldwide

"This book should be at the elbow of every executive writing reports, position papers, proposals, or any other business communication [as] the only classic reference to effective business writing ... This is a great reference book that will hone your writing to a scalpel-sharp edge." The Libey Letter. "'The Elements of Technical Writing' covers the basics of spelling, grammar, and style. In addition, it covers the finer points of creating excellent reports, proposals, articles, papers, manuals, and documents, including how to: write clearly and coherently, determine the aims of a presentation, use the appropriate tone for the audience, choose the right format for the document, use accurate technical language while avoiding jargon, and write standard reports and special projects with equal ease ..."
Webster's New World letter writing handbook by Robert W Bly( Book )

6 editions published in 2004 in English and held by 572 WorldCat member libraries worldwide

Expert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home. Covering the nuts-and-bolts of letter writing as well as the secrets of high-impact prose, the book delivers proven recipes for attention-grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining gracefully. It's the only reference anyone will ever need to write the perfect letter, whatever the occasion
The encyclopedia of business letters, faxes, and e-mail : features hundreds of model letters, faxes, and e-mail to give your business writing the attention it deserves by Robert W Bly( Book )

19 editions published between 1999 and 2009 in English and Undetermined and held by 570 WorldCat member libraries worldwide

From the Publisher: Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos, and concise letters. Your reader doesn't have time to waste. And neither do you. That's where The Encyclopedia of Business Letters, Faxes, and E-mail can help. Here you'll find the most complete and up-to-date collection of model business correspondence for every conceivable occasion-sample letters, memos, and e-mails you can use as is or adapt for your own purposes. This invaluable reference contains more than 300 model letters with instructions for adapting each to your particular situation. Letters are organized into chapters by category, and the detailed table of contents guides you quickly to the letter that best suits your needs. This revised edition of The Encyclopedia of Business Letters, Faxes, and E-mail contains more help than ever, including: An expanded introduction to writing letters, faxes, and e-mails, with new tips and advice on the best use of each-dozens of additional sample e-mail formats to meet today's communication needs-even more focused, easy-to-remember directions for organizing your thoughts and composing even the toughest kinds of correspondence-don't go to work without it
Technical writing : structure, standards, and style by Robert W Bly( Book )

6 editions published in 1982 in English and held by 561 WorldCat member libraries worldwide

Business to business direct marketing : proven direct response methods to generate more leads and sales by Robert W Bly( Book )

16 editions published between 1992 and 2012 in English and held by 549 WorldCat member libraries worldwide

Fundamentals of effective business-to-business direct marketing; Business-to-business direct marketing tasks
Dream jobs : a guide to tomorrow's top careers by Robert W Bly( Book )

6 editions published between 1983 and 1984 in English and held by 534 WorldCat member libraries worldwide

Create the perfect sales piece : how to produce brochures, catalogs, fliers, and pamphlets by Robert W Bly( Book )

3 editions published in 1985 in English and held by 520 WorldCat member libraries worldwide

Marketing plan handbook : develop big picture marketing plans for pennies on the dollar by Robert W Bly( Book )

17 editions published between 2009 and 2015 in English and held by 435 WorldCat member libraries worldwide

From the Publisher: The only marketing consultant you will ever need. With this practical guide, successful marketing consultant Robert Bly cuts through the clutter of marketing theories, short-lived techniques, and trendy gimmicks and shows you how to develop a time-tested marketing plan that focuses on what works, not what's hot. In 12 action-packed steps, you get an inside look at the magic behind effective promotion and learn how to zero in on your marketing goals, assess your marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more! The Marketing Plan Handbook: Provides 12 steps for developing a marketing plan that would cost you $5,000 to $10,000 to create; Includes practical and tested marketing tactics proven to work in the real world; Covers new marketing technologies and current trends. This invaluable guide addresses two to the most common queries among new business owners and entrepreneurs-How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? The Marketing Plan Handbook gives you both and more
Secrets of a freelance writer : how to make $85,000 a year by Robert W Bly( Book )

6 editions published between 1988 and 2006 in English and held by 421 WorldCat member libraries worldwide

"Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year - or much more - writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients."--Jacket
The elements of copywriting : the essential guide to creating copy that gets the results you want by Gary Blake( Book )

6 editions published between 1997 and 1998 in English and held by 355 WorldCat member libraries worldwide

The six-figure consultant : how to start (or jump-start) your consulting career and earn $100,000+ a year by Robert W Bly( Book )

3 editions published in 1998 in English and held by 278 WorldCat member libraries worldwide

In this book, bestselling author Robert W. Bly reveals a collection of proven strategies and effective methods for revving up any consulting career. Whether you're intrigued by the many consulting opportunities out there or have already jumped in, you'll find the insider information you need to become a top-dollar consultant. Hands-on materials - sample contracts, logos, sales letters, and more - are included so you can spend more time selling yourself, not writing
Internet direct mail : the complete guide to successful e-mail marketing campaigns by Stevan Roberts( Book )

8 editions published between 2000 and 2001 in English and held by 264 WorldCat member libraries worldwide

"Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues - allowing you to start and run a smooth, professional, results-oriented e-mail campaign."--Jacket
Start your own home business after 50 : how to survive, thrive, and earn the income you deserve! by Robert W Bly( Book )

4 editions published in 2013 in English and held by 222 WorldCat member libraries worldwide

Offers information to retirees on using their retirement income to build a profitable at home business
The lead generation handbook : how to generate all the sales leads you'll ever need-- quickly, easily, and inexpensively! by Robert W Bly( Book )

5 editions published in 1998 in English and Undetermined and held by 179 WorldCat member libraries worldwide

Bob Bly doesn't just tell you how to generate inquiries. He shows you how to reel in qualified leads who are genuinely interested in what you've got to offer. You'll also see how a variety of lead sources can be easily linked to increase quantity or quality - or both. For instance, you'll find out how to use ListServers for huge internet mailings, and how to use print advertising to prequalify seminar attendees. The book is packed with actual letters, ads, order forms, scripts, and press releases that can be used to get leads
Magnetic selling : develop the charm and charisma that attract customers and maximize sales by Robert W Bly( Book )

7 editions published in 2006 in English and Undetermined and held by 163 WorldCat member libraries worldwide

Annotation
The words you should know to sound smart : 1,200 essential words every sophisticated person should be able to use by Robert W Bly( Book )

5 editions published in 2009 in English and held by 118 WorldCat member libraries worldwide

This book is a tongue-in-cheek guide to words that any well-educated, witty person should be able to drop into cocktail conversation. The reader is encouraged to toss off words such as "disestablishmentarianism," "descant," and "autodidactic"--Words that will make the user sound learned, intellectual, and wise. For those who want to improve the quality and sophistication of their speech and writing, this is the book to keep on the nightstand
 
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The elements of business writing
Alternative Names
Bly, Bob.

Bly, Bob 1957-

Bly R. W.

Bly, Robert

Bly, Robert W. 1957-

Bly, Robert W. (Robert Wayne), 1957-

Bly, Robert Wayne.

Bly, Robert Wayne 1957-

Robert W. Bly American writer

블라이, 로버트 W

블라이, 봅

ブライ, ロバート・W.

Languages
Covers
The copywriter's handbook : a step-by-step guide to writing copy that sellsCareers for writers & others who have a way with wordsThe encyclopedia of business letters, fax memos, and e-mailThe elements of technical writingWebster's New World letter writing handbookThe encyclopedia of business letters, faxes, and e-mail : features hundreds of model letters, faxes, and e-mail to give your business writing the attention it deservesBusiness to business direct marketing : proven direct response methods to generate more leads and salesCreate the perfect sales piece : how to produce brochures, catalogs, fliers, and pamphlets