WorldCat Identities

Ferrell, O. C.

Overview
Works: 186 works in 783 publications in 7 languages and 11,474 library holdings
Genres: Case studies  Conference papers and proceedings  Textbooks  Handbooks and manuals  Examinations  Trials, litigation, etc 
Roles: Author, Editor, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by O. C Ferrell
Business ethics : ethical decision making and cases by O. C Ferrell( Book )

84 editions published between 1991 and 2017 in English and Spanish and held by 1,535 WorldCat member libraries worldwide

Using a real managerial framework, this text explains how ethical considerations can be adopted into corporate decisions. It provides an overview of concepts, processes and best practices associated with successful business ethics, as well as preparing students for the dilemmas they will face in their business careers
Marketing : concepts and strategies by William M Pride( Book )

61 editions published between 1989 and 2016 in 3 languages and held by 1,252 WorldCat member libraries worldwide

"Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book."
Marketing : basic concepts and decisions by William M Pride( Book )

54 editions published between 1976 and 1996 in 3 languages and held by 961 WorldCat member libraries worldwide

Marketing strategy by O. C Ferrell( Book )

73 editions published between 1994 and 2014 in 4 languages and held by 860 WorldCat member libraries worldwide

MARKETING STRATEGY emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow
Marketing strategy and plans : systematic marketing management by David Johnston Luck( Book )

28 editions published between 1979 and 1989 in 3 languages and held by 720 WorldCat member libraries worldwide

Marketing by William M Pride( Book )

62 editions published between 2004 and 2017 in 4 languages and held by 700 WorldCat member libraries worldwide

Combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text provides students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times
In pursuit of ethics : tough choices in the world of work by O. C Ferrell( Book )

4 editions published in 1991 in English and held by 694 WorldCat member libraries worldwide

Marketing : contemporary dimensions by Robert A Robicheaux( Book )

13 editions published between 1977 and 1985 in English and held by 585 WorldCat member libraries worldwide

Business ethics : new challenges for business schools and corporate leaders by Paul E Peterson( Book )

10 editions published between 2004 and 2016 in English and held by 334 WorldCat member libraries worldwide

This volume sets the agenda for business ethics and corporate responsibility in the future. It brings together ideas, challenges, and proposed solutions for thinking about--and implementing--effective ethics programs in business schools and business organizations
Public policy issues in marketing( Book )

8 editions published in 1975 in English and Undetermined and held by 298 WorldCat member libraries worldwide

Marketing cases by Charles W Lamb( Book )

21 editions published between 1983 and 1989 in English and Undetermined and held by 293 WorldCat member libraries worldwide

Cases and readings for marketing for nonprofit organizations by Philip Kotler( Book )

8 editions published in 1983 in English and held by 267 WorldCat member libraries worldwide

Strategic marketing for nonprofit organizations by Philip Kotler( Book )

8 editions published in 1987 in English and held by 248 WorldCat member libraries worldwide

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Business and society : a strategic approach to social responsibility by Debbie M Thorne( Book )

13 editions published between 2004 and 2016 in English and held by 206 WorldCat member libraries worldwide

Fundamentals of marketing by O. C Ferrell( Book )

6 editions published between 1982 and 1984 in English and held by 178 WorldCat member libraries worldwide

Managing risks for corporate integrity : how to survive an ethical misconduct disaster by Lynn Brewer( Book )

2 editions published in 2006 in English and held by 161 WorldCat member libraries worldwide

Business : a changing world by O. C Ferrell( Book )

31 editions published between 1989 and 2017 in 3 languages and held by 144 WorldCat member libraries worldwide

Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, "Business: A Changing World" is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesnt inherit out-dated examples from a hardback derivative
Ethical business by O. C Ferrell( Book )

10 editions published in 2009 in English and held by 115 WorldCat member libraries worldwide

Gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience
Strategic marketing management : text and cases by O. C Ferrell( Book )

5 editions published in 1994 in English and held by 113 WorldCat member libraries worldwide

Unternehmensethik : [Prinzipien und Werte, ethische Probleme, ethisch führen, Nachhaltigkeit] by Linda Ferrell( Book )

6 editions published between 2010 and 2016 in German and held by 12 WorldCat member libraries worldwide

Hauptbeschreibung Was ist richtig, was ist falsch? Unternehmensethik ist nicht gleichzusetzen mit persönlichen ethischen Werten wie Aufrichtigkeit, Fairness, Hilfsbereitschaft, es geht um das korrekte Handeln eines Unternehmens. Unternehmensethik ist auch der Schlüssel für den wirtschaftlichen Erfolg. Sie sollte daher grundlegend für das Verhalten und für alle Arbeitsprozesse eines Unternehmens sein - sowohl nach innen wie nach außen. Was sind wichtige Werte in einem Unternehmen? Wie lassen sie sich einführen, trainieren und dauerhaft umsetzen? Wie kommuniziert man sie nach außen?>
 
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Audience Level
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  Kids General Special  
Audience level: 0.43 (from 0.20 for In pursuit ... to 0.83 for Unternehme ...)

Business ethics : new challenges for business schools and corporate leaders
Alternative Names
Collins Ferrell, Odies 1943-

Ferrell, O. C.

Ferrell, O. C. 1943-

Ferrell, Odies Collins

Ferrell, Odies Collins 1943-

Languages
Covers
Marketing : concepts and strategiesMarketing strategyMarketingBusiness ethics : new challenges for business schools and corporate leadersBusiness and society : a strategic approach to social responsibilityManaging risks for corporate integrity : how to survive an ethical misconduct disasterBusiness : a changing worldEthical business