WorldCat Identities

Ferrell, O. C.

Overview
Works: 214 works in 1,026 publications in 5 languages and 13,004 library holdings
Genres: Case studies  Conference papers and proceedings  Textbooks  Examinations  Handbooks and manuals  Trials, litigation, etc 
Roles: Author, Editor, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by O. C Ferrell
Business ethics : ethical decision making and cases by O. C Ferrell( Book )

110 editions published between 1991 and 2019 in English and Spanish and held by 1,642 WorldCat member libraries worldwide

Using a real managerial framework, this text explains how ethical considerations can be adopted into corporate decisions. It provides an overview of concepts, processes and best practices associated with successful business ethics, as well as preparing students for the dilemmas they will face in their business careers
Marketing : concepts and strategies by William M Pride( Book )

66 editions published between 1989 and 2006 in English and Undetermined and held by 1,225 WorldCat member libraries worldwide

Business : a changing world by O. C Ferrell( Book )

105 editions published between 1989 and 2019 in 4 languages and held by 1,070 WorldCat member libraries worldwide

This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, this book allows breathing space to explore topics and incorporate additional activities important to you and your students. Built from the ground up, this book is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening
Marketing : basic concepts and decisions by William M Pride( Book )

58 editions published between 1976 and 1996 in English and held by 1,023 WorldCat member libraries worldwide

Marketing strategy by O. C Ferrell( Book )

64 editions published between 1994 and 2015 in 3 languages and held by 833 WorldCat member libraries worldwide

"Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy."--Publisher's description
Marketing by William M Pride( Book )

70 editions published between 2004 and 2019 in English and Undetermined and held by 724 WorldCat member libraries worldwide

Combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text provides students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times
Marketing strategy and plans : systematic marketing management by David Johnston Luck( Book )

32 editions published between 1979 and 1989 in English and Chinese and held by 698 WorldCat member libraries worldwide

In pursuit of ethics : tough choices in the world of work by O. C Ferrell( Book )

5 editions published in 1991 in English and Undetermined and held by 654 WorldCat member libraries worldwide

Marketing : contemporary dimensions by Robert A Robicheaux( Book )

13 editions published between 1977 and 1985 in English and held by 561 WorldCat member libraries worldwide

Business ethics : new challenges for business schools and corporate leaders by Paul E Peterson( Book )

11 editions published between 2004 and 2016 in English and held by 356 WorldCat member libraries worldwide

This volume sets the agenda for business ethics and corporate responsibility in the future. It brings together ideas, challenges, and proposed solutions for thinking about--and implementing--effective ethics programs in business schools and business organizations
Ethical business by O. C Ferrell( )

10 editions published in 2009 in English and held by 332 WorldCat member libraries worldwide

Gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience
Public policy issues in marketing( Book )

9 editions published in 1975 in English and Undetermined and held by 292 WorldCat member libraries worldwide

Marketing cases by Charles W Lamb( Book )

23 editions published between 1983 and 1989 in English and Undetermined and held by 283 WorldCat member libraries worldwide

Cases and readings for marketing for nonprofit organizations by Philip Kotler( Book )

8 editions published in 1983 in English and held by 266 WorldCat member libraries worldwide

Strategic marketing for nonprofit organizations : cases and readings by Philip Kotler( Book )

9 editions published in 1987 in English and held by 245 WorldCat member libraries worldwide

Business and society : a strategic approach to social responsibility by Debbie M Thorne( Book )

16 editions published between 2004 and 2017 in English and held by 214 WorldCat member libraries worldwide

Social responsibility framework -- Strategic management of stakeholder relationships -- Legal, regulations, and political issues -- Business ethics and ethical decision making -- Strategic approaches to improving ethical behavior -- Corporate governance -- Consumer and community relations -- Employee relations -- Environmental issues -- Technology issues -- Strategic philanthropy -- The social audit
Conceptual and theoretical developments in marketing by O. C Ferrell( Book )

10 editions published in 1979 in English and held by 205 WorldCat member libraries worldwide

Unternehmensethik : [Prinzipien und Werte, ethische Probleme, ethisch führen, Nachhaltigkeit] by Linda Ferrell( )

6 editions published between 2010 and 2016 in German and held by 186 WorldCat member libraries worldwide

Hauptbeschreibung Was ist richtig, was ist falsch? Unternehmensethik ist nicht gleichzusetzen mit persönlichen ethischen Werten wie Aufrichtigkeit, Fairness, Hilfsbereitschaft, es geht um das korrekte Handeln eines Unternehmens. Unternehmensethik ist auch der Schlüssel für den wirtschaftlichen Erfolg. Sie sollte daher grundlegend für das Verhalten und für alle Arbeitsprozesse eines Unternehmens sein - sowohl nach innen wie nach außen. Was sind wichtige Werte in einem Unternehmen? Wie lassen sie sich einführen, trainieren und dauerhaft umsetzen? Wie kommuniziert man sie nach außen?>
Fundamentals of marketing by O. C Ferrell( Book )

7 editions published between 1982 and 1984 in English and held by 173 WorldCat member libraries worldwide

Managing risks for corporate integrity : how to survive an ethical misconduct disaster by Lynn Brewer( Book )

3 editions published in 2006 in English and held by 167 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.42 (from 0.20 for In pursuit ... to 0.82 for Unternehme ...)

Business ethics : new challenges for business schools and corporate leaders
Covers
Marketing : concepts and strategiesBusiness : a changing worldMarketing strategyMarketingBusiness ethics : new challenges for business schools and corporate leadersEthical businessBusiness and society : a strategic approach to social responsibilityManaging risks for corporate integrity : how to survive an ethical misconduct disaster
Alternative Names
Collins Ferrell, Odies 1943-

Ferrell, O. C.

Ferrell, O. C. 1943-

Ferrell, Odies Collins

Ferrell, Odies Collins 1943-

페럴, O. C. 1943-

Languages
English (605)

Spanish (12)

German (6)

Thai (2)

Chinese (1)