WorldCat Identities

Bovée, Courtland L.

Overview
Works: 96 works in 606 publications in 4 languages and 7,486 library holdings
Genres: Case studies  Textbooks  Handbooks and manuals 
Roles: Author, Editor, Other, [au
Classifications: HF5821, 658.45
Publication Timeline
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Most widely held works by Courtland L Bovée
Business communication today by Courtland L Bovée( Book )

130 editions published between 1986 and 2018 in English and Chinese and held by 1,788 WorldCat member libraries worldwide

Provides vivid insights into real-life business situations and employing a lively, conversational writing style
Excellence in business communication by John V Thill( Book )

104 editions published between 1991 and 2017 in 3 languages and held by 1,427 WorldCat member libraries worldwide

This text is for undergraduate business communication courses. Learn business communication skills by example. Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. This book delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. This edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies
Contemporary advertising by William F Arens( Book )

41 editions published between 1982 and 1996 in English and held by 1,068 WorldCat member libraries worldwide

Coca-Cola Apple Computers Radio and television commercials
Business communication essentials by Courtland L Bovée( Book )

74 editions published between 2004 and 2016 in English and held by 700 WorldCat member libraries worldwide

The fourth edition brings the newest technologies to communication strategies and essential business English skills. Including explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog
Business in action by Courtland L Bovée( Book )

58 editions published between 2001 and 2017 in English and Chinese and held by 616 WorldCat member libraries worldwide

An introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly engaging information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source
Marketing : strategic foundations by Courtland L Bovée( Book )

17 editions published between 1992 and 1995 in English and Undetermined and held by 287 WorldCat member libraries worldwide

Business today by David J Rachman( Book )

20 editions published between 1989 and 2011 in English and Spanish and held by 253 WorldCat member libraries worldwide

Accompanying CD-ROM has an interactive, multimedia video series with cases based on a fictional e-commerce startup company called CanGo, an online retailer of books, videos, CDs, and online gaming. Each episode includes concepts, exercises, resolution, case, and discussion
Techniques of writing business letters, memos, and reports by Courtland L Bovée( Book )

7 editions published between 1974 and 1989 in English and held by 218 WorldCat member libraries worldwide

Excellence in business by Courtland L Bovée( Book )

14 editions published between 2005 and 2010 in English and Undetermined and held by 209 WorldCat member libraries worldwide

Advertising excellence by Courtland L Bovée( Book )

11 editions published between 1994 and 1995 in English and held by 186 WorldCat member libraries worldwide

A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises
Management( Book )

7 editions published between 1993 and 1997 in English and held by 118 WorldCat member libraries worldwide

Better business writing for bigger profits by Courtland L Bovée( Book )

1 edition published in 1970 in English and held by 81 WorldCat member libraries worldwide

Excellence in public speaking by Sherwyn P Morreale( Book )

2 editions published in 1998 in English and held by 79 WorldCat member libraries worldwide

Business writing workshop : a study guide of readings and exercises by Courtland L Bovée( Book )

5 editions published between 1976 and 1980 in English and held by 46 WorldCat member libraries worldwide

Business : een inleiding tot de bedrijfskunde by Courtland L Bovée( Book )

3 editions published between 2010 and 2014 in Dutch and held by 33 WorldCat member libraries worldwide

Studieboek op hbo-niveau
Contemporary public speaking by Courtland L Bovée( Book )

2 editions published in 2003 in English and held by 28 WorldCat member libraries worldwide

Business communication : Activebook version 2.0 by John V Thill( Book )

5 editions published between 2003 and 2005 in English and held by 26 WorldCat member libraries worldwide

A textbook with access to Active book, version 2.0, an online version of the book enhanced by a variety of multimedia elements, including active exercises, interactive quizzes, and poll questions
Excellence in business communication : Activebook, version 1.0 by John V Thill( Book )

1 edition published in 2003 in English and held by 21 WorldCat member libraries worldwide

Advertising concepts and applications : a student supplement by Courtland L Bovée( Book )

3 editions published in 1982 in English and held by 18 WorldCat member libraries worldwide

Excellence in action by Courtland L Bovée( Book )

1 edition published in 2004 in English and held by 15 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.42 (from 0.15 for Excellence ... to 0.84 for Business : ...)

Business communication today
Alternative Names
Bovée, Courtland Lowell.

Languages
English (491)

Dutch (6)

Chinese (5)

Spanish (1)

Covers
Excellence in business communicationContemporary advertisingBusiness communication essentialsBusiness in actionMarketing : strategic foundationsBusiness todayTechniques of writing business letters, memos, and reportsExcellence in business