Fullerton, Sam

Sports marketing by Sam Fullerton ( Book )
10 editions published between 2006 and 2010 in English and Undetermined and held by 186 libraries worldwide
"Sports Marketing" presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Dr. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. The second part of the text (Chapters 15 - 22) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup.

Marketing research by H. Robert Dodge ( Book )
3 editions published in 1982 in English and Undetermined and held by 174 libraries worldwide

Professional selling : a relationship approach by H. Robert Dodge ( Book )
1 edition published in 2004 in English and held by 5 libraries worldwide

Brand-store image dyad in the consumer purchase decision by H. Robert Dodge ( Book )
1 edition published in 1977 in English and held by 4 libraries worldwide

Sports marketing ( Book )
1 edition published in 2010 in English and held by 3 libraries worldwide
Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. The first part of the text provides an introduction to the field of sports marketing and examines how marketers use sports as a platform for developing their strategies and tactics. The second part of the text provides detailed coverage of the marketing of sports products, increasing media audiences and live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. Sports Marketing fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material.

International business practices : contemporary readings ( Book )
1 edition published in 1997 in English and held by 3 libraries worldwide

Instructor's manual for Marketing Research by H. Robert Dodge ( Book )
2 editions published in 1982 in English and held by 2 libraries worldwide

40 selling cases by Joseph L Braden ( Book )
1 edition published in 2007 in English and held by 2 libraries worldwide

運動行銷學 by 富勒頓 ( Book )
1 edition published in 2010 in Chinese and held by 1 library worldwide

Michigan golf : attitudes, play & economic impact : State of Michigan 1997 survey of Michigan golfers ( Book )
1 edition published in 1997 in English and held by 1 library worldwide