WorldCat Identities

Fullerton, Sam

Overview
Works: 11 works in 27 publications in 2 languages and 437 library holdings
Classifications: GV716, 796.0698
Publication Timeline
Key
Publications about  Sam Fullerton Publications about Sam Fullerton
Publications by  Sam Fullerton Publications by Sam Fullerton
Most widely held works by Sam Fullerton
Sports marketing by Sam Fullerton ( Book )
13 editions published between 2006 and 2010 in English and Undetermined and held by 258 WorldCat member libraries worldwide
Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. The first part of the text provides an introduction to the field of sports marketing and examines how marketers use sports as a platform for developing their strategies and tactics. The second part of the text provides detailed coverage of the marketing of sports products, increasing media audiences and live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. Sports Marketing fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material
Marketing research by H. Robert Dodge ( Book )
4 editions published in 1982 in English and held by 161 WorldCat member libraries worldwide
Yun dong xing xiao xue by Pi zi ( Book )
1 edition published in 2010 in Chinese and held by 4 WorldCat member libraries worldwide
International business practices : contemporary readings ( Book )
2 editions published between 1997 and 2000 in English and held by 4 WorldCat member libraries worldwide
Professional selling : a relationship approach by H. Robert Dodge ( Book )
1 edition published in 2004 in English and held by 3 WorldCat member libraries worldwide
Brand-store image dyad in the consumer purchase decision by H. Robert Dodge ( Book )
1 edition published in 1977 in English and held by 3 WorldCat member libraries worldwide
An investigation of the indirect relationship between psychographics and buyer behavior by Sam Fullerton ( Book )
1 edition published in 1987 in English and held by 1 WorldCat member library worldwide
Instructor's manual for Marketing research by H. Robert Dodge ( Book )
1 edition published in 1982 in English and held by 1 WorldCat member library worldwide
40 selling cases by Joseph L Braden ( Book )
1 edition published in 2007 in English and held by 1 WorldCat member library worldwide
Sports marketing by Sam Fullerton ( Recording )
1 edition published in 2008 in English and held by 1 WorldCat member library worldwide
[This text] presents a strong business perspective as it examines the economic impact of the industry and identifies an array of career opportunities for those interested in the field. [The text] examines the use of a sports platform as a foundation for the marketing of non-sports, such as Tiger Woods' endorsement of Tag Heuer watches and Coco-Cola's sponsorship of soccer's World Cup. [It also] presents topics such as the marketing of sports products, increasing media audiences, increasing live attendance and the selling of sports-related products. -Back cover
Michigan golf : attitudes, play & economic impact : State of Michigan 1997 survey of Michigan golfers ( Book )
1 edition published in 1997 in English and held by 0 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.57 (from 0.00 for Sports mar ... to 1.00 for An investi ...)
Alternative Names
Fullerton, Sam.
Fullerton, Sam D.
Languages
English (25)
Chinese (1)
Covers